Master of Arts in International Brand Communication

Brand Academy – University of Applied Sciences

Program Description

Master of Arts in International Brand Communication

Brand Academy – University of Applied Sciences

On our Master’s course in International Brand Communication, you will learn about all of the success factors that drive cross-border and cross-culture brand communication and which you will need to master for a career in the brand and creative industry. The course will, therefore, be taught in English.

As a recent graduate, you will be ready to begin your career on the global stage and in the advertising industry where brands touch the hearts of consumers.

You have a keen interest in creative brand communication campaigns like Apple, Coca-Cola, Mont Blanc, Nike and Nivea and are curious to explore new cultures. Take the first step of your global career with us.

You are ambitious and looking to develop skills that allow you to excel in the fast-moving world of global advertising.

You can choose between three specializations in this course, corresponding to the business units in advertising agencies: Strategic Planning, Account Management, and Cross-Media Creation.

HOW TO KICK START-YOUR CAREER?

Build the foundations of a successful global career and develop an international outlook with our new Master’s Degree in International Brand Communication. This two-year course provides unparalleled exposure to Western and Eastern ways of planning and creating brand communication campaigns in advertising agencies. Power your learning in a unique combination of core and elective courses with three different areas of specialization, taught in English. Collaborating with well-known agencies and companies, you will create effective communication campaigns suitable for selected countries.

CAREER OPPORTUNITIES

Students who've completed their studies at Brand Academy University of Applied Sciences work in the following fields: Account Manager, Strategic Planner or Digital/Creative Planner, Consultant within consultancy companies with a focus on brands, Creative Director, Brand Communication Manager/ Marketing & Communications, Communications Manager

WHAT ARE OUR PREREQUISITES?

You need to have:

  • A keen interest in international advertising communication, brand design, strategic planning and the latest brand communication trends (digital media, smart communication solutions and so on)
  • The desire to forge a truly successful global career in the advertising industry
  • At least an undergraduate academic degree in any study discipline
  • Knowledge of English is mandatory

Specialisations

The three specializations correspond to the business units in advertising agencies: Strategic Planning, Account Management, and Cross-Media Creation.

This course of study prepares you for a career in the creative industries. You can work as a strategic planner or as a consultant who fully understands the creative process and guides creative staff in it.

Or you can decide to work within an actual creation department, creating and implementing cross-media advertising campaigns within a given strategic frame.

Elective modules within the three specializations:

Account Strategy:

  • Account Planning Tasks, Tools, and Techniques
  • International Marketing Research
  • Corporate Branding

Account Management:

  • Organisational Theory and Interorganisational Relations
  • Financial Management
  • Sales Management

Cross-Media Creation:

  • Conventional Brand Communication
  • BTL Brand Communication I
  • BTL Brand Communication II

Admission

A successfully completed degree is a prerequisite for admission.

A Bachelor’s degree equivalent to 180 credits (ECTS) is required. Dependent on your specialization, business, design, communication or media related bachelor’s degree are beneficial. If this does not apply to you bridging courses will be offered.

Furthermore, you will need to demonstrate English skills at Level B2 or at least 543 points 543 points in the paper-based TOEFL test or 87 points in the Internet-based test, or 5.0 points in IELTS.

You can commence studies in April or October.

As well as your CV and references, a letter of motivation is very important to us as part of your application. We place a lot of emphasis on forming capable, committed semester groups of students who complement and inspire each other effectively. For more information about the application documents and formal requirements please refer to our application form.

Once we have assessed your application documents positively, our Application Manager Anna Prokhorenko and our Course Director will look forward to getting to know you in a personal interview, where you will be able to tell them about your education and career so far, your suitability for the course, and your personal aims in relation to studying.

If you are successful in this interview you will be entitled to join the course.

This school offers programs in:
  • English


Last updated July 13, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Apr. 2019
Oct. 2019
Duration
Duration
4 semesters
Full time
Price
Price
5,340 EUR
per semester for EU students and a one-off fee of €1,690 will be charged for matriculation and examinations. For Non EU students €6,840 per semester and a one-off fee of €2,700 will be charged for matriculation and examinations
Information
Deadline
Request Info
and 31st of December, Non-EU Students. EU Students: 15th of February and 15th of August.
Locations
Germany - Hamburg, Hamburg
Start date : Apr. 2019
Application deadline Request Info
and 31st of December, Non-EU Students. EU Students: 15th of February and 15th of August.
End date Request Info
Start date : Oct. 2019
Application deadline Request Info
Non-EU Students winter term (start October) - June 30th summer term (start April) - December 31st. EU Students: winter term (start October) - February 15th summer term (start April) - August 15th.
End date Request Info
Dates
Apr. 2019
Germany - Hamburg, Hamburg
Application deadline Request Info
and 31st of December, Non-EU Students. EU Students: 15th of February and 15th of August.
End date Request Info
Oct. 2019
Germany - Hamburg, Hamburg
Application deadline Request Info
Non-EU Students winter term (start October) - June 30th summer term (start April) - December 31st. EU Students: winter term (start October) - February 15th summer term (start April) - August 15th.
End date Request Info