Master of Arts in Integrated Marketing Communications

General

Program Description

Master of Arts in Integrated Marketing Communications (1.5 years)


We are currently accepting applications for semester 1/2013. Scholarships are available.


Program Objectives: This IMC program is the only international master’s program in Thailand that brings together a body of knowledge from various continents around the world including North America, Australia, Europe and Asia. This program prepares students for a cross-functional role as well as equips them with the unique skills needed to effectively integrate various communications approaches and tools. This program will also help students accelerate their career growth in marketing and communications at the organization’s strategic level.

Students in this program will:

  • Learn directly from experienced world-class visiting IMC lecturers and professionals.
  • Gain a unique mixture of knowledge and skills in marketing communications, consumer research-based strategies, branding strategies and marketing management.
  • Develop a worldwide marketing communications network.



Semesters:


Semester 1: August - December

Semester 2: January - May

Summer: June - August



Program Timetable:

Saturday and Sunday from 9:00 a.m. to 4:00 p.m.

Postgraduate Applications Accepted: DPUIC accepts Admission Application throughout the year; however, incoming postgraduate students can only begin their studies during Semester 1 or Semester 2.


Last updated Jan 2018

About the School

DPUIC is the international college set up by Dhurakij Pundit University to meet the increasing demand for degree courses of international standards taught in English. The reasons for starting it are o ... Read More

DPUIC is the international college set up by Dhurakij Pundit University to meet the increasing demand for degree courses of international standards taught in English. The reasons for starting it are obvious. Each year, hundreds of Thai students spend enormous sums of money to study in universities, colleges and schools overseas. Those with no financial means to go abroad have limited opportunities of getting a tertiary education in English at home. By making such courses available in Bangkok, DPUIC is able to meet their needs and save them time and money as well. Read less