Master of Arts in Fashion Design and Management
Accademia Italiana
Key Information
Select location
Campus location
Florence, Italy
Languages
Italian, English
Study format
On-Campus
Duration
2 years
Pace
Full time
Tuition fees
EUR 9,900 / per year **
Application deadline
31 Jul 2024*
Earliest start date
11 Nov 2024
* National and EU students may have extended deadlines if places are still available
** Please contact us for specific information on fees (EU, Non-EU), scholarships and payment plans
Introduction
The Master of Arts in Fashion Design & Management considers the global vision of a brand in which managerial skills are combined with an in-depth knowledge of the world of fashion in order to effectively incorporate the coordinated image, marketing and planning of the product.
From the planning to the production, from the supply chain to the promotion, sustainability becomes the fulcrum of innovative planning in which creative managers possess the needed critical skills in ethical and environmental issues.
The emergent professional figure will be able to work in the digital sector of fashion companies to strengthen branding and online marketing, contributing also to the company’s policies and communications on increasingly important current issues such as inclusivity, diversity, as well as social, environmental and corporate responsibility.
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Curriculum
First year
- Design methodology
- History of applied arts
- Communication and advertising
- Photography
- Fashion design
- Web design
- Art Direction
- Elective course
Second year
- Design methodology
- Fashion design
- Phenomenology of contemporary arts
- Brand Design
- Design Management
- Fashion styling
- Final exam
Program Outcome
Course Objectives
- Analysis of the creative processes in fashion design
- In-depth research into the design methodology of the fashion system
- Understanding of the dynamics of communications used in various media
- Analysis of the business strategy in the fashion sector
- Management models aimed at customer satisfaction
- Analysis of needs for the fulfilling of “customer dreams” finalized at the design of the ideal product
- In-depth research into the interactions between marketing, advertising, quality control, training, and human resources as an approach to strategic management
- Creation of capsule collections to verify the outcomes of the design project
- Final fashion show of collections created by the students