Tourism is increasingly about how travelers experience places. To react to this changing nature of tourism, the master program “Innovation & Management in Tourism” equips you with the skills you need to become a highly qualified manager in the international tourism sector. Learn how to identify new trends, meet new traveler demands and become an active contributor to tomorrow’s tourism trade.
Degree awarded: Master of Arts in Business (MA)
Length of study: 4 semesters (2 years)
Study mode: part-time. Monday & Tuesday lectures from 8am-6pm, Wednesday from 8am-1pm
Study places per year: 34
Location: Campus Urstein
Language: English
Tuition: tuition fee at least € 363,- per semester (up to double the amount for non-EU countries) + € 20.70 student union fee per semester
Preparation course fee: for preparation courses organized by the University of Salzburg at least € 50,- per course
Why study Innovation & Management in Tourism at Salzburg University of Applied Sciences?
The master's program at Salzburg University of Applied Sciences addresses the increased expectations of guests in the ever-changing tourism sector. The international, management-based program familiarises you with new travel trends and equips you with the necessary skills to become a leader in global tourism.
In addition to specialized knowledge in Experience Design, the curriculum also addresses topics such as product development, storytelling, e-tourism, entrepreneurship, and other key aspects of the travel sector. To cover a comprehensive range of relevant topics, the master program is based on the following general foci:
Innovation
Corporate Communication
Applied Research
Practical relevance
Diversity