At a Glance
Degree: Mas­ter of Arts (M.A.)
Credit Points: 2 va­ri­ants (60 and 90 CP)
Length of Study: 3 or 4 terms ex­tra-oc­cupa­tio­nal
Study Places: 40
Start Date: September
Application Deadline: May 31
Costs: 6.900 Euro (60 CP va­ri­ant) or 8.900 Euro (90 CP va­ri­ant) plus the cur­rent term cont­ri­bu­ti­on of 207 Euro per term
Program Directors: Prof. Dr. Sigrid Bekmeier-Feuerhahn , Prof. Dr. Volker Kirchberg
Developed by the Leuphana Professional School in cooperation with the Goethe-Institut
The Arts and Cul­tu­ral Ma­nage­ment Mas­ters to be run by the Pro­fes­sio­nal School and the Goe­the-In­sti­tut from 2018 is an innovative new English-language, professional, distance-learning cultural management program that will train cul­tu­ral pro­fes­sio­nals from all over the world to deal with transformation processes in the culture sector. Com­pre­hen­si­ve in­ter­na­tio­nal cul­tu­ral ma­nage­ment with a key fo­cus on the interdisciplinary and transdisciplinary combination of cultural and business studies is at the cent­re of the program­. You will look at the risks po­sed and op­por­tu­nities of­fe­red by cur­rent de­ve­lop­ments such as de­mo­gra­phic chan­ge, di­gi­ti­sa­ti­on, and glo­ba­li­sa­ti­on in re­la­ti­on to cul­tu­ral in­sti­tu­ti­ons, and de­ve­lop long-term stra­te­gies to make your or­ga­ni­sa­ti­on fit for the fu­ture.
Culture Management Marketing
Over the cour­se of your cul­tu­ral ma­nage­ment de­gree, you will study the operation of cultural institutions, and various players and stakeholders on the culture market. The pro­gram­me co­vers dif­fe­rent fac­tors and en­vi­ron­ments af­fec­ting ap­p­lied cul­tu­ral ma­nage­ment in an in­ter­na­tio­nal con­text. You will ex­plo­re is­su­es such as
Social, political, and cultural transformation processes
Management and finance
Culture marketing; communication and branding
Market and business analysis
Reception of culture and cultural theory
Law in cultural organizations
Sustainability and social responsibility
A Wealth of Choice: the Program to Meet Your Needs
We of­fer va­rious ver­si­ons of the Arts and Cul­tu­ral Ma­nage­ment Mas­ters to meet your specific professional development needs. You can take a 4-se­mes­ter cour­se worth a to­tal of 90 credit points or a 3-se­mes­ter cour­se worth a to­tal of 60 credit points, and choo­se from a ran­ge of man­da­to­ry elec­tives. The cur­ri­cu­lum in­clu­des a to­tal of three cer­ti­fi­ca­tes, and you can also stu­dy for the­se in­di­vi­dual­ly.
Distance-learning Cultural Management Program With A Focus On International Practice
A key as­pect of the Cul­tu­ral Ma­nage­ment Mas­ters is ho­n­ing your prac­tical skills. That is why case studies and projects in which you de­ve­lop so­lu­ti­ons to real sce­na­ri­os in glo­bal prac­tice are an in­te­gral part of the pro­gram­me. This prac­tical as­pect also gi­ves you the op­por­tu­ni­ty to rai­se and ex­plo­re pro­blems from your ever­y­day work. Stu­dents are the­re­fo­re not just lear­ners: you are an ex­pert in your own in­sti­tu­tio­nal and cul­tu­ral en­vi­ron­ment and sha­re your know­ledge of prac­tice with others on the cour­se.
Discussions, group work and interdisciplinary projects fur­ther pro­mo­te the ex­ch­an­ge of know­ledge, and teaching staff with experience in international roles and experienced culture managers from the Goe­the-In­sti­tut will pro­vi­de va­luable prac­tical in­sights.
New Career Prospects With Additional Expertise at the Interface of Culture and Management
The in­ter­di­sci­pli­na­ry Cul­tu­ral Ma­nage­ment Mas­ters is an op­por­tu­ni­ty to add an un­der­stan­ding of ma­nage­ment and a de­tai­led know­ledge of mar­ket pro­ces­ses and stra­te­gic ma­nage­ment to your cul­tu­ral stu­dies qua­li­fi­ca­ti­ons.A Master of Arts in Arts and Cultural Management
qualifies you for key management roles in the broad culture sector
enables you to secure and develop smaller and non-subsidized cultural institutions in particular with creative, sustainable solutions that reflect institutions’ artistic direction and goals and national particularities
enables you to identify, control and develop business processes in cultural organizations and adapt them to market processes and audiences
gives you an in-depth understanding of the specific dynamics of the culture market and the internal structures of a range of cultural organizations
teaches you the effective and targeted application of scientific methods, for example, market and resources analyses
develops your practical skills, in particular in the establishment and development of cultural organizations
A Wealth of Cultural Management Expertise for Your Professional Development
The Arts and Cul­tu­ral Ma­nage­ment cour­se is run by the Leu­pha­na Pro­fes­sio­nal School in close collaboration with the Goethe-Institut. The Goe­the-In­sti­tut is Ger­ma­ny’s glo­bal cul­tu­ral in­sti­tu­te and has ex­ten­si­ve ex­per­ti­se in the field of cul­tu­ral ma­nage­ment. It has a role both in pro­gram­me de­ve­lop­ment and in teaching on the Mas­ter of Arts in Arts and Cul­tu­ral Ma­nage­ment. This en­su­res the pro­gram­me’s strong link to prac­tice, in par­ti­cu­lar as re­gards the many dif­fe­rent con­texts in which cul­tu­ral ma­nage­ment ope­ra­tes glo­bal­ly.
At Whom Is the Online Distance-learning Masters in Arts and Cultural Management Aimed?
The Cul­tu­ral Ma­nage­ment Mas­ters is ai­med at candidates with the practical experience from the culture sector, for ex­amp­le as part of or­ga­ni­sa­ti­ons or as in­de­pen­dent ar­tis­tic and cul­tu­ral play­ers; at can­di­da­tes who want to de­ve­lop their ex­per­ti­se in cul­tu­ral ma­nage­ment, learn how to deal sustain­ab­ly with cur­rent op­por­tu­nities and chal­len­ges in cul­tu­ral ma­nage­ment, and ac­tive­ly dri­ve for­ward their ca­re­ers by buil­ding up their aca­de­mic pro­fi­le. Ap­p­li­cants should al­re­a­dy hold a re­le­vant un­der­gra­dua­te de­gree and pro­vi­de pro­of of pro­fi­ci­en­cy in Eng­lish.
Study for a Master of Arts in Cultural Management While Working
The dis­tan­ce-learning Arts and Cul­tu­ral Ma­nage­ment (M.A.) cour­se in­clu­des a to­tal of two block seminars in Lüneburg but otherwise runs online. This me­ans that you will pre­pa­re and re­view con­tent by working through cour­se ma­te­ri­al and using on­line learning tools such as We­bi­nars. Live on­line ses­si­ons will be sche­du­led in line with stu­dents’ time zo­nes so that are all able to take part. This will al­low you ef­fec­tive­ly to com­bi­ne uni­ver­si­ty with pro­fes­sio­nal life in your home coun­try.
An e-tu­tor and the pro­gram­me co­or­di­na­tor will be avail­able to help du­ring the on­line blocks.