Master of Arts and Cultural Management


Program Description

At a Glance

  • Degree: Mas­ter of Arts (M.A.)
  • Credit Points: 2 va­ri­ants (60 and 90 CP)
  • Length of Study: 3 or 4 terms ex­tra-oc­cupa­tio­nal
  • Language: Eng­lish
  • Study Places: 40
  • Start Date: September
  • Application Deadline: May 31
  • Costs: 6.900 Euro (60 CP va­ri­ant) or 8.900 Euro (90 CP va­ri­ant) plus the cur­rent term cont­ri­bu­ti­on of 200 Euro per term
  • Programme Directors: Prof. Dr. Sigrid Bekmeier-Feuerhahn , Prof. Dr. Volker Kirchberg

Developed by the Leuphana Professional School in cooperation with the Goethe-Institut

The Arts and Cul­tu­ral Ma­nage­ment Mas­ters to be run by the Pro­fes­sio­nal School and the Goe­the-In­sti­tut from 2018 is an innovative new English-language, professional, distance-learning cultural management programme that will train cul­tu­ral pro­fes­sio­nals from all over the world to deal with transformation processes in the culture sector. Com­pre­hen­si­ve in­ter­na­tio­nal cul­tu­ral ma­nage­ment with a key fo­cus on the interdisciplinary and transdisciplinary combination of cultural and business studies is at the cent­re of the pro­gram­me. You will look at the risks po­sed and op­por­tu­nities of­fe­red by cur­rent de­ve­lop­ments such as de­mo­gra­phic chan­ge, di­gi­ti­sa­ti­on, and glo­ba­li­sa­ti­on in re­la­ti­on to cul­tu­ral in­sti­tu­ti­ons, and de­ve­lop long-term stra­te­gies to make your or­ga­ni­sa­ti­on fit for the fu­ture.

Culture Management Marketing

Over the cour­se of your cul­tu­ral ma­nage­ment de­gree, you will study the operation of cultural institutions, and various players and stakeholders on the culture market. The pro­gram­me co­vers dif­fe­rent fac­tors and en­vi­ron­ments af­fec­ting ap­p­lied cul­tu­ral ma­nage­ment in an in­ter­na­tio­nal con­text. You will ex­plo­re is­su­es such as

  • Social, political and cultural transformation processes
  • Management and finance
  • Culture marketing; communication and branding
  • Organisational development
  • Audience development
  • International partnerships
  • Market and business analysis
  • Reception of culture and cultural theory
  • Law in cultural organisations
  • Sustainability and social responsibility
  • Culture policy

A Wealth of Choice: the Program to Meet Your Needs

We of­fer va­rious ver­si­ons of the Arts and Cul­tu­ral Ma­nage­ment Mas­ters to meet your specific professional development needs. You can take a 4-se­mes­ter cour­se worth a to­tal of 90 credit points or a 3-se­mes­ter cour­se worth a to­tal of 60 credit points, and choo­se from a ran­ge of man­da­to­ry elec­tives. The cur­ri­cu­lum in­clu­des a to­tal of three cer­ti­fi­ca­tes, and you can also stu­dy for the­se in­di­vi­dual­ly.

Distance-learning Cultural Management Programme With A Focus On International Practice

A key as­pect of the Cul­tu­ral Ma­nage­ment Mas­ters is ho­n­ing your prac­tical skills. That is why case studies and projects in which you de­ve­lop so­lu­ti­ons to real sce­na­ri­os in glo­bal prac­tice are an in­te­gral part of the pro­gram­me. This prac­tical as­pect also gi­ves you the op­por­tu­ni­ty to rai­se and ex­plo­re pro­blems from your ever­y­day work. Stu­dents are the­re­fo­re not just lear­ners: you are an ex­pert in your own in­sti­tu­tio­nal and cul­tu­ral en­vi­ron­ment and sha­re your know­ledge of prac­tice with others on the cour­se.

Discussions, group work and interdisciplinary projects fur­ther pro­mo­te the ex­ch­an­ge of know­ledge, and teaching staff with experience in international roles and experienced culture managers from the Goe­the-In­sti­tut will pro­vi­de va­luable prac­tical in­sights.

New Career Prospects With Additional Expertise at the Interface of Culture and Management

The in­ter­di­sci­pli­na­ry Cul­tu­ral Ma­nage­ment Mas­ters is an op­por­tu­ni­ty to add an un­der­stan­ding of ma­nage­ment and a de­tai­led know­ledge of mar­ket pro­ces­ses and stra­te­gic ma­nage­ment to your cul­tu­ral stu­dies qua­li­fi­ca­ti­ons.

A Master of Arts in Arts and Cultural Management

  • qualifies you for key management roles in the broad culture sector
  • enables you to secure and develop smaller and non-subsidised cultural institutions in particular with creative, sustainable solutions that reflect institutions’ artistic direction and goals and national particularities
  • enables you to identify, control and develop business processes in cultural organisations and adapt them to market processes and audiences
  • gives you an in-depth understanding of the specific dynamics of the culture market and the internal structures of a range of cultural organisations
  • teaches you the effective and targeted application of scientific methods, for example market and resources analyses
  • develops your practical skills, in particular in the establishment and development of cultural organisations

A Wealth of Cultural Management Expertise for Your Professional Development

The Arts and Cul­tu­ral Ma­nage­ment cour­se is run by the Leu­pha­na Pro­fes­sio­nal School in close collaboration with the Goethe-Institut. The Goe­the-In­sti­tut is Ger­ma­ny’s glo­bal cul­tu­ral in­sti­tu­te and has ex­ten­si­ve ex­per­ti­se in the field of cul­tu­ral ma­nage­ment. It has a role both in pro­gram­me de­ve­lop­ment and in teaching on the Mas­ter of Arts in Arts and Cul­tu­ral Ma­nage­ment. This en­su­res the pro­gram­me’s strong link to prac­tice, in par­ti­cu­lar as re­gards the many dif­fe­rent con­texts in which cul­tu­ral ma­nage­ment ope­ra­tes glo­bal­ly.

At Whom Is the Online Distance-learning Masters in Arts and Cultural Management Aimed?

The Cul­tu­ral Ma­nage­ment Mas­ters is ai­med at candidates with practical experience from the culture sector, for ex­amp­le as part of or­ga­ni­sa­ti­ons or as in­de­pen­dent ar­tis­tic and cul­tu­ral play­ers; at can­di­da­tes who want to de­ve­lop their ex­per­ti­se in cul­tu­ral ma­nage­ment, learn how to deal sustain­ab­ly with cur­rent op­por­tu­nities and chal­len­ges in cul­tu­ral ma­nage­ment, and ac­tive­ly dri­ve for­ward their ca­re­ers by buil­ding up their aca­de­mic pro­fi­le. Ap­p­li­cants should al­re­a­dy hold a re­le­vant un­der­gra­dua­te de­gree and pro­vi­de pro­of of pro­fi­ci­en­cy in Eng­lish.

Study for a Master of Arts in Cultural Management While Working

The dis­tan­ce-learning Arts and Cul­tu­ral Ma­nage­ment (M.A.) cour­se in­clu­des a to­tal of two block seminars in Lüneburg but otherwise runs online. This me­ans that you will pre­pa­re and re­view con­tent by working through cour­se ma­te­ri­al and using on­line learning tools such as We­bi­nars. Live on­line ses­si­ons will be sche­du­led in line with stu­dents’ time zo­nes so that are all able to take part. This will al­low you ef­fec­tive­ly to com­bi­ne uni­ver­si­ty with pro­fes­sio­nal life in your home coun­try.

An e-tu­tor and the pro­gram­me co­or­di­na­tor will be avail­able to help du­ring the on­line blocks.

Last updated May 2020

About the School

Leuphana University established Germany’s first public college. Its Graduate School merges the academic demands of masters and doctorates, and its own Professional School offers highly regarded furthe ... Read More

Leuphana University established Germany’s first public college. Its Graduate School merges the academic demands of masters and doctorates, and its own Professional School offers highly regarded further education programmes. Read less