Master of Arts: Sports Communication and Media Promotions

Sacred Heart University

Program Description

Master of Arts: Sports Communication and Media Promotions

Sacred Heart University

The Master of Arts in Sports Communication and Media (SCM) program prepares students for the myriad responsibilities of the sports media profession in the 21st century. SCM students learn the advanced professional skills necessary to communicate effectively across a variety of sports media platforms.

SCM offers two different track options in sports broadcasting (SB) and athletic communications and promotion (ACP). Each track will teach you how to plan, create and distribute multimedia productions for publication and broadcast.

Graduate students in the SCM program will acquire the knowledge and technical skills to pursue careers in the digital world of athletic communications and sports broadcasting while developing a theoretical, aesthetic and historical understanding of the professional communication fields.

No previous sports communication experience is required to complete the SCM program, and we encourage all motivated learners from any undergraduate major or career to apply.


  • Acquire the social, artistic and technical skills necessary to create professional multimedia communication projects and presentations.
  • Develop the knowledge and techniques required for success in the sports media job market today, including effective communication, proficiency with industry standard digital technologies, teamwork and problem-solving skills.
  • Work with sports media professionals both on and off campus through in-class work, internships and practicum experiences.
  • Understand the relationship between media to democracy and society, and the responsibilities of being a professional communicator.


Ideal Location: Located squarely in the geographic center of the sports media industry, Sacred Heart University’s campus is less than a one hour drive from ESPN in Bristol, CT, only 30 minutes from NBC Sports, WWE and the Yes Network in Stamford, Conn., just 20 minutes from Milford, Conn., home of The Dan Patrick Show, and a short train ride from NYC, home to CBS Sports, HBO Sports, Showtime Sports and many other sports media companies.

Industry Internships: Professional internships are integral and required components of the SCM curriculum. Internship opportunities include working with the Boston Red Sox, CBS Sports, The Dan Patrick Show, ESPN, Fox Sports World, HBO Sports, The Golf Channel, Major League Baseball, NBC Sports, the New YorkYankees, NFL Films and WWE. SCM is a program in which students are immersed in professional settings and get real-world results.

Experienced Faculty: SCM faculty members are established media scholars and sports media industry professionals with experience in all sectors of sports communication. Faculty members include Andrew Miller, who worked in Los Angeles in film and TV production; Brian Thorne, who works with the Golf Channel, NFL Films, and Major League Baseball; and Paul Pabst, executive producer of DirecTV’s The Dan Patrick Show.

Hands-on Experience with SHU Athletics and Conn. Sports Shows: SCM students will have the opportunity to work with SHU’s more than 30 NCAA Division 1 athletic teams, and to work on a student-produced Connecticut sports show. SCM students will build their resumes as their work is distributed, broadcast and/or published.


The SCM program can be started in the fall or spring semester with courses divided into six, eight-week modules. Courses are offered at our Fairfield campus and feature a combination of classroom, online and real-world learning experiences. Full-time students can complete the degree in less than one year and part-time students can finish in two years. The master’s in sports communication and media degree is a 36-credit program and you will select one of two unique concentrations:

  • Sports Broadcasting (SB)
  • Athletic Communications and Promotion (ACP)

Required Courses - 24 credits

  • Sports Communication in the Digital Age
  • Sports Media Production
  • Sports, Culture and the Media
  • Sports Event Production
  • Studio Sports Broadcasting
  • Sports Journalism
  • Sports Media Practicum II
  • Sports Communication and Social Media

SCM Concentrations - 12 credits

Sports Broadcasting (SB)

  • Sports Media Practicum I – CT Sports Show
  • Sports Media Practicum II – CT Sports Show
  • Internship I in Sports Broadcasting
  • Internship II in Sports Broadcasting

Athletic Communications and Promotion (ACP)

  • Sports Media Practicum I – SHU Athletics Department
  • Sports Media Practicum II – SHU Athletics Department
  • Internship I in Athletic Communications and Promotion
  • Internship II in Athletic Communications and Promotion


Full-time SCM students will receive a MacbookPro laptop running the latest Apple and Adobe software, and coursework will feature training with these mobile multimedia production platforms, which have become the industry standard. Students take ownership of their laptop when they graduate.


  • Online application:
  • Nonrefundable application fee
  • Official transcripts from all undergraduate institutions attended
  • One-page personal statement describing career goals, interests and qualifications for the program
  • Professional résumé
  • Two letters of recommendation


A limited number of research and staff assistantships are available to full-time graduate students on a competitive basis. Student loans, deferred payment plans and a variety of other programs are available through the Office of Student Financial Assistance at 203-371-7980.


Experts predict that the job opportunities will increase by 23 percent between 2008 and 2018, and locally the job outlook looks even better.

This school offers programs in:
  • English

Last updated January 26, 2018
Duration & Price
This course is Online & Campus Combined
Start Date
Start date
Sept. 2019
1 - 2 years
Part time
Full time
USA - Fairfield, Connecticut
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Sept. 2019
USA - Fairfield, Connecticut
Application deadline Request Info
End date Request Info