Master of Arts - Brand Strategy
This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course includes several agency visits and two competitions where both strategic thinking and creativity come into play.
Mentor of the Brand Strategy Program
Curtis Young began his advertising career as a Copywriter for the Leo Burnett agency in Chicago, where he worked for many clients including Kellogg's, United Airlines and Dewar's Scotch Whiskey. He soon moved to Young & Rubicam in New York to spend most of his career writing award-winning ad campaigns for Eastern Airlines and General Foods products.
Curtis was Senior Vice-President and Executive Creative Director of Burrell Communications, a subsidiary company of Publicis Group in Chicago when he decided to complete his studies… in European History at the University of California! He then got the prestigious Chateaubriand Scholarship to do his PhD in France, at the Université de Paris I (Panthéon-Sorbonne). Now living in Paris, he continues to write, do research and teach marketing and advertising.
WHO CAN APPLY?
Enrolment for Master 1 program is only possible if the student has passed Sup de Pub Bachelor program.
DOCUMENTS TO BE INCLUDED WITH YOUR APPLICATION FORM
- A completed online application form with your answers
- 1 academic or professional letter of recommendation
University transcript(s) and diploma(s);
- 2 passport-size photos;
- 1 passport or ID photocopy;
- Proof of English and/or French proficiency depending on the program, or a test interview with our admission office.