What is like?
The Master of Analytics with a major in business equips you with both the technical ability and the competence in critical thinking needed to transform massive amounts of data into information that is useful for crucial business decisions.
Gain globally recognised certification
The Master of Analytics is sponsored by the world’s leading business analytics software provider - SAS. That means that upon completion of this degree you will receive the globally-recognised SAS certification.
SAS business insights also ensure your lecturers are up-to-date with developments in the industry and you will gain access to SAS’ global network of clients. This agreement was the first of its kind with a New Zealand university.
Apply your knowledge to business problems
When you graduate with a Masters in Analytics (Business) you will have gained the skills to understand a business problem and have the skills to use analytics to generate intelligence to provide real business solutions. In this business major, you can choose to apply your new-found knowledge and techniques to either marketing, finance or supply chain management.
You will learn about different data sources available, how data is stored and retrieved, and learn the pivotal skills of data mining and statistical analysis.
At Massey, we ensure that your learning is firmly based in a real-world business context. We believe that in order to help you identify the most appropriate technique and data to address a problem, you need to understand the real challenges and context which businesses face.
The Master of Analytics will help you understand all these things, as well as give you training in communicating your findings in a compelling way to a business audience.
This learning includes an applied project, where you will use the knowledge you have gained in a commercial organisation.
Sought-after by employers
The skills you will learn in the Master of Analytics meet the growing demand for graduates capable of harvesting, processing, analysing and presenting data in ways that encourage informed and effective organisational decision making. You will learn how to extract useful information from big data while maintaining data security and privacy.
This will open up to you the increasing numbers of roles for people who can combine business skills with data analysis and who have excellent communication skills.
Latest theory and relevant, practical learning
Your course of study in the Master of Analytics will cover fundamental data analysis tools, including data mining, statistics, and econometrics. You will then learn how these tools are applied in a business specialisation of your choosing: marketing, finance, or supply chain management. In the last phase of the study, you will complete an applied analytics project, where the knowledge and skills you have learnt will be utilised to address a real-world problem in collaboration with an organisation.
Learn from leading business experts
The Massey Business School is one of the country’s leading and largest business schools - it is ranked among the top two per cent of business schools globally and is AACSB accredited.
Massey University’s business and management studies rank in the top 200 (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.
Our lecturers are actively researching, bringing the most relevant developments in business theory and practice to your study.
Complete in a year
This qualification is a 180-credit programme, so can be completed in 12 months of full-time study, or over a longer period of part-time study.
Why postgraduate study?
Postgraduate study is hard work but hugely rewarding and empowering. The Master of Analytics will push you to produce your best creative, strategic and theoretical ideas. The workload replicates the high-pressure environment of senior workplace roles. Our experts are there to guide but if you have come from undergraduate study, you will find that postgraduate study demands a more in-depth and independent study
Not just more of the same
Postgraduate study is not just ‘more of the same’ undergraduate study. It takes you to a new level in knowledge and expertise, especially in planning and undertaking research.
Graduates with business analytical skills and the ability to apply those skills to real-life situations are in very high demand across all industry sectors. Professional services firms and government agencies also seek specialists in this field.
After completing this qualification, potential roles include
- business analyst
- investment specialist
- customer insights officer
- database analyst
- business insight executive
- supply management specialist.
If you are currently working in marketing, finance, or supply chain management, this qualification will broaden your skill set and allow you to further your career.
Applicants for the MAnalyt will meet University admission requirements as specified, and will:
- Have been awarded or qualified for a Bachelor’s degree in the subject in which you intend to specialise, or equivalent, with a minimum B grade average in the highest level courses.
- Have sufficient background in statistical analysis tools to satisfy the Academic Board that you have the capacity to undertake the programme.
To support your application, you will need to provide the following document/s:
- Verified copies of all academic transcripts for studies taken at all universities other than Massey University;
- A current CV showing all relevant work experience with statistical software.