Master of Advertising

Kilroy Norway

Program Description

Master of Advertising

Kilroy Norway

Master of Advertising

Awarding Body:

RMIT


The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process, and exploring wider issues involved in management.

The program prepares you for managing complex advertising campaigns, integrated with other promotional activities including commercial sponsorship, sales promotion, brand, public relations and direct response.

You also cover specific professional areas including branding theory, account management, account planning, strategy planning, media planning and agency management.

Unique aspects of the program include:

  • specialist advertising master degree—one of few in the world
  • teaching staff have senior-level practical experience in industry, many combining teaching with their ongoing industry careers
  • academic staff publish in leading conference and journal forums to ensure research-led teaching
  • computer facilities equipped with state-of-the-art media software. Students learn the planning and buying disciplines using these tools.


Note: While all students study creativity in advertising, the Master of Advertising is not targeted specifically for a career in copywriting or art direction. However, students can choose from a number of electives which may include some design courses or other approved electives within the School of Media and Communication.


Duration

Please Note: part-time study is not available to international students.

Master: one-and-a-half years full-time or three years part-time. This duration incorporates graduate diploma: one year full-time and graduate certificate: six months full-time.


Career prospects

Graduates are equipped to enter professional and management roles within advertising, promotions, management consultancies, and not-for-profit organisations (business, government and non-profit) which use advertising to achieve their goals.

In addition, graduates will be able to:

  • conduct and/or use research, with critical insight into its validity for decision-making
  • develop and/or build theories, and understand the process of theory development
  • implement changed personal and organisational behaviours in the knowledge of new or changed theories
  • create the conditions for more effective and efficient structures within the advertising industry
  • respond effectively to changing societal demands on advertising practice.


Professional recognition

The Master of Advertising is accredited by the Media Federation of Australian (MFA).

The program has links with the The Communications Council (previously Australian Federation of Advertising), and International Association of Business Communicators (IABC).


Fees

Important fees information:

1. Program fees are based upon an annual, standard, full time load and normal progression (unless otherwise stated). Pro rata fees apply to non-standard loads.

2. Program fees are held constant for one calendar year only. RMIT guarantees any increase will not exceed 7.5% per annum in future years.

3. Students are liable for program fee increases at the beginning of each calendar year, regardless of their commencement date.


Additional expenses

Once you are enrolled as a student in this program you will need to allow for expenses, other than university tuition fees. Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.



Teaching methods

Teaching consists of a mix of master classes and workshops, online support and interactive project teams using a variety of tools.


Assessment

Assessment is ongoing throughout the semester and may include examinations, essays/reports, oral class presentations, group projects, research projects, laboratory projects and practical assignments.



Owning school

Media and Communication


Disclaimer

Although RMIT endeavours to ensure the accuracy of this information, there is no guarantee it will remain accurate all year. Applicants are advised to confirm program details with the appropriate school before making an application.

This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
Apr. 2017
July 2017
Duration
Duration
3 - 6 semesters
Full time
Price
Price
Information
Deadline
Locations
Australia - North Ryde, New South Wales
Start date: Jan. 2018
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Australia - Sydney, New South Wales
Start date: Jan. 2018
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Australia - Gold Coast, Queensland
Start date: Jan. 2018
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Australia - Maroochydore, Queensland
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Australia - Adelaide, South Australia
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Australia - Victoria
Start date: Jan. 2018
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India - Delhi, NCR-Delhi
Start date: July 2017
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Italy - Florence
Start date: Oct. 2017
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Japan - Beppu
Start date: Apr. 2017
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New Zealand - Auckland
Start date: Mar. 2018
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New Zealand - Wellington
Start date: Mar. 2018
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Norway - Oslo
Start date: Aug. 2017, Jan. 2018
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USA - Los Angeles, California
Start date: Sept. 2017
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USA - San Diego, California
Start date: Sept. 2017
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USA - Boston, Massachusetts
Start date: Sept. 2017
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USA - New York, New York
Start date: Sept. 2017
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USA - Brooklyn, New York
Start date: Sept. 2017
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USA - White Plains, New York
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USA - Cincinnati, Ohio
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United Arab Emirates - Abu Dhabi
Start date: Sept. 2017
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United Kingdom - London, England
Start date: Aug. 2017
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Dates
Apr. 2017
Japan - Beppu
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July 2017
India - Delhi, NCR-Delhi
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Aug. 2017
Norway - Oslo
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United Kingdom - London, England
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Sept. 2017
USA - New York, New York
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USA - Brooklyn, New York
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USA - White Plains, New York
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USA - Boston, Massachusetts
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USA - Los Angeles, California
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United Arab Emirates - Abu Dhabi
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USA - San Diego, California
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USA - Cincinnati, Ohio
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Oct. 2017
Italy - Florence
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Jan. 2018
Australia - Sydney, New South Wales
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End date Request Info
Australia - Gold Coast, Queensland
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Australia - North Ryde, New South Wales
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Australia - Victoria
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Australia - Adelaide, South Australia
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Australia - Maroochydore, Queensland
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Mar. 2018
New Zealand - Auckland
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New Zealand - Wellington
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