Master of Advertising

General

Program Description

ENTRY REQUIREMENTS

Completion of a bachelor degree in a field cognate to the proposed master’s degree.

PROGRAM DESCRIPTION

The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. Delivered through an innovative learning experience where course work is balanced with studio-based teaching and learning activities, students will learn from experienced academics and industry professionals. Throughout the program, students will be actively involved in the day-to-day requirements and challenges of developing commercial campaign concepts and design communication initiatives for clients in a studio-based learning environment. In addition, creative solution finding methods and techniques will provide highly transferable skills that are in strong demand across numerous industries seeking innovative products and practices and who are focused on user experience.

PROGRAM STRUCTURE

Foundation Subjects (6)

  • Advertising Masterclass: Brand Experience & Advanced Strategic Planning
  • Code for Creatives
  • Consumption, Experience and Design
  • Design, Thinking and Ideation in Advertising
  • Social Media: Risks and Opportunities OR Public Relations Masterclass
  • Design Communications
Studio Subjects (3)
  • Advertising Studio I
  • Advertising Studio II
  • Advertising Studio III

PROFESSIONAL OUTCOMES

The Master of Advertising program will enable you to enter the advertising industry in a variety of roles, ranging from management positions to creative roles in advertising or related professions. Designed and structured around a predominantly studio-based teaching environment, this innovative program will prepare you for the dynamic culture and interdisciplinary knowledge base that characterises the modern advertising industry. A particular focus of this program is for students to develop a strong portfolio of work, which is essential for starting a career in advertising and the creative industries in general. The strategic thinking, visual creativity, public engagement, design and technology skills, strategic management and entrepreneurial outlook developed in this degree will also provide you with a wide range of career opportunities in the broader field of the creative industries. For students interested in establishing a pathway into higher education, the program provides the opportunity to identify and pursue research projects that could lay the foundation for doctoral studies.

Last updated Jul 2019

About the School

RIGHT NOW, this moment, the world is changing. Big changes, small changes, climate changes, gear changes… The future belongs to those that are making history now, the quick thinkers acting on their fe ... Read More

RIGHT NOW, this moment, the world is changing. Big changes, small changes, climate changes, gear changes… The future belongs to those that are making history now, the quick thinkers acting on their feet now, and the innovators blazing new trails now. With so much happening in the world, why wouldn’t you learn from right now? The way we learn at Bond University means you’ll never be left behind. You’ll experience things at Bond that will push you forward. At Bond University, you will learn how to learn in the now. We are challenging, volunteering, practicing and collaborating. RIGHT NOW, you could learn from everyone and everything from a university that values now. Read less