This degree equips students with the skills to enable them to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or creation of new e-business activity; the programme is suitable for graduates from information technology, engineering or science backgrounds and also management students with a keen interest in technology and how it can be used effectively to promote competitiveness. The course will provide the techniques to manage the strategic development of e-business based organisations and appropriate enabling e-business technologies. Students learn how to evaluate, manage and improve the operational functions of an organisation and apply the concepts of systems integration to the design and development of products and services through market analysis.
The course is modular; each student takes a combination of core and elective modules. 9 modules are studied and assessed in total. Modules consist of nominally 40 hours directed tuition in the form of lectures, seminars, group work, presentations, case studies and e-learning. This is covered in a full-immersion, intensive week. Modules are assessed by Post Module Assignment. The taught modules account for 50% of the Master's degree. A major individual research project, submitted in the form of a dissertation accounts for the other 50%. An oral examination is held upon completion.
As e-Business is an increasingly expanding area of opportunity, we have developed four pathways within this Master’s degree in order to help candidates focus on their particular area of interest and specialisation.
- e-Business Management (Digital Marketing)
- e-Business Management (Digital and Data Science)
- e-Business Management (Digital Entrepreneurship)
- e-Business Management (Digital Operations)
These pathways enable students to select a defined module route through the course - they will not be detailed on the degree certificate. The course name for all pathways is MSc e-Business Management. Please visit our website for more information on these pathways: https://warwick.ac.uk/fac/sci/wmg/education/wmgmasters/courses/masters_e-business_management
You'll be required to take 9 modules as part of this MSc programme. On all pathways, three modules will be compulsory and six modules will selected from the specified lists.
Please note: Our course and module content and the schedule is continually reviewed and updated to reflect the latest research expertise at Warwick, so it is therefore very important that you check the website for the latest information before you apply and when you accept an offer.
The project is worth 50% of the final grade and supports you in developing your personal research skills. Depending on the pathway that you follow, you are expected to tailor your project accordingly. For e-Business Management the project should normally be related to management or technology-related issues in companies involved in e-Business and e-Commerce.
Examples of some previous projects include:
- Investigation of virtual communities for competitive advantage.
- Measuring success for business websites.
- Technical computing projects/systems design.
- The impact of mass-customisation in the online environment.
- The impact of Distributed Denial of Service attacks on SMEs.
- Comparison of effectiveness of online advertising to traditional media.
After you Graduate
Graduates can be expected to go on to work in information technology and software related companies or enterprises with existing or developing online e-business initiatives, particularly, but not exclusively, those in the engineering and/or manufacturing sector. Many recent graduates have gone into e-business consultancy roles and positions such as Business Information Manager (HP), Quality Assurance Lead (IBM), Global Application Specialist (Mars) Business Analyst (PWC) Consultant (SAP China) Audit Assistant (KPMG).
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