The Master’s course is intended to enable students to develop and implement projects in a web-based environment. The academic approach focuses both on brand and user experience in order to generate an effective digital strategy and create applications, websites and mobile interfaces that can prove engaging, usable and accessible.
The aim of the Master’s course in Web and Digital Design is the creation of different professional profiles within the web media design area which are able to plan, produce and share through the online communities a new generation of content and services in an effective way.
The program offers an experimental pathway at the forefront of design, marketing and technology. Students blend sound design competence with strategic vision, knowledge of technical aspects and project management skills in order to coordinate all the different stages in the development process. The plan of studies blends art direction and design contents with solid technical skills and an in-depth background in digital marketing and communication. The programme develops in the interplay between theoretical teaching and practical tasks. Project-based activities in particular are central to the learning experience and leverage abilities and information acquired in the other courses. The projects follow a professional workflow encompassing the definition of the digital strategy, the interaction model and user’s journey, the design of the interface and its look and feel, the creation of a prototype using front/back end programming tools.
As the user experience is increasingly developing through social media, companies are changing their business accordingly: this new and thrilling scenario is deeply investigated with specific regard to the integration of content and navigation flow between websites and search/social platforms and viceversa. The overall didactic experience provides the students with professional abilities that allow them to engage in dialogue with the different figures involved in digital media projects.
Upon selection, the Master admits graduates in Media Studies, Communication and Graphics, IT Sciences, Design or Architecture and their equivalents or candidates who have gained significant professional experience in the field. The program has a limited number of places available. Applicants will be admitted upon selection based on the student’s CV, portfolio and on an interview. Applications must be sent to the SPD Academic Office.
The Master lasts 15 months (from October to December of the following year, with a summer break in August). Attendance is compulsory and full time. The total workload of the course corresponds to 1500 hours/student encompassing lessons, class exercises, internship and individual study.
At the end of lessons, students commence their three-month internship at companies or professional firms in the field.
The Master’s course is held in English.
After passing the final exam, eligible students will obtain a Master’s Degree from IULM and SPD. The Master corresponds to 60 ECTS credits.
Digital Design Laboratories
Coding and Programming for Designers
Web Marketing and Project Management
Storytelling and Art Direction