At least for the next two decades, the market and the offer in tourism are expected to keep on growing and increasing their economic relevance.
In our programme, you will live an enthusiastic learning experience that will enhance your personal attitude toward tourism giving you a decisive boost to your brilliant career in the world of tourism.
This relevant growth, together with the availability of new technologies, will determine deep changes in the structure of the industry, more intense competition and at the same time the widespread of new forms of cooperation among public and private actors, as well as small companies and big international groups.
Our master gives you concepts, technical knowledge and operative skills useful to develop those capabilities and make you become a successful manager, professional or entrepreneur in the tourism industry. It will provide you with learning not to simply enhance knowledge but to play relevant roles in the organisations involved in tourism.
Students begin with the Preparatory and General Management courses and then focus on the core courses and different lab activities, in order to guarantee a gradual professional and personal growth for each student. In the final months of the programme, the Field Project will allow students to put their knowledge into practice. The programme lasts 12 months composed by 8 months lectures based followed by a 4-month period of Field Project.
- Financial Management
- Business Law
- Economics of Strategy
- Organisation & HRM
- Economics of Tourism
- Management of Tourist Destinations
- Data Management for Tourists
- Legal Issues in Tourism
- Technological and Business Innovation in Tourism
- Hotel Management
- Revenue and Yield Management
- Web Communication and Social Media Marketing
- Place Branding and Communication
- Luxury Tourism
- E-Business in Tourism
- Principles of Tourist behaviour
THE TRAINING OFFERED
The programme trains professionals in the Tourism Industry, appealing to a technical, and managerial knowledge that will be able to enhance a “great potential” field especially nationwide.
- BACHELOR OR MASTER’S DEGREE in any discipline
- FLUENCY IN ENGLISH
- ADMISSION TEST (mandatory)
This school offers programs in:
Last updated April 6, 2016