Master in Tourism Management and Planning

The master's objective is to provide students with advanced knowledge in tourism that allows them to assume technical and management positions to companies and public administrations and work as qualified personnel in professional advice, business innovation and academic study in the field of tourism.

From the master's degree, we consider that the enormous complexity of the tourist phenomenon requires professionals with a global and very broad knowledge of the multiple disciplines related to the subject. Advanced knowledge in strategic management, innovation, marketing, territory planning, heritage and culture management, economics and finance and legislation are essential to make decisions effectively and competently in any task related to tourism.

General data

• Name of the master: Master in Tourism Management and Planning
• Scope: Tourism
• Type: Mixed (professional and research)
• Unit of affiliation: Faculty of Tourism
• Academic Secretariat: Faculty of Tourism
• Duration: 60 ECTS (one academic year)
• Calendar and schedule: School period: from September 25 in March, face-to-face classes; from March to September, internship and master's thesis (without face-to-face classes). Hours: afternoons, from 3.30 p.m. to 7.30 p.m. (Monday to Wednesday)
• Regime: Full time / part time
• Modality: Face-to-face
• Teaching languages: Tourism product development itinerary: 100% in English. Itinerary of Management of tourist destinations: 100% in Spanish
• Maximum number of places: 40
• Price: Pre-registration: 30.21 euros. Tuition: 46.11 euros / credit (65.87 euros / credit for citizens of countries outside the European Union, not residents of the Spanish State)

Training objectives

The Master in Tourism Management and Planning (MDPT) has the objective of providing students with advanced knowledge in tourism that allows them to assume technical and management positions in companies and public administrations and work as qualified personnel in professional advice, business innovation and academic study in the field of tourism.

The enormous complexity of the tourist phenomenon requires professionals with a global and very broad knowledge of the multiple disciplines related to the subject. Advanced knowledge in strategic management, innovation, marketing, territory planning, economics and finance and legislation are essential to make decisions effectively and competently in any task related to tourism.

The master offers two itineraries: Management of tourist destinations (teaching in Spanish) and Development of tourism products (teaching in English).

Access, admission and registration

The files of students who have a degree or a bachelor's degree or diploma in Tourism or other profiles in the fields of human, economic, legal and social sciences will be assessed. The Master Council, depending on the candidates' files, may determine additional training supplements for the acceptance of applications less adjusted to the defined income profile.

Language Requirement:

It is necessary to prove a B1 level of English or equivalent; an accrediting certificate will be required if it is not in the academic record.

Curriculum

Advanced training 15.00 credits

• Destination Development
• Sustainable Tourism Development
• Financial management of tourism products
• Management Skills

Methodologies for research 6.00 credits

• Qualitative techniques
• Quantitative techniques
• Turismology

External internships 6.00 credits

• External practices

Master thesis 12.00 credits

• Master's thesis

You have to overcome 1 of the following requirements

Destination management 21.00 credits

• Technological management of tourist information
• Image and branding in destinations
• Management control of a BMD
• Tourism management of urban destinations
• Instruments for planning the territory and the tourist landscape
• Networks and governance in tourism
• Analysis and territorial information techniques
• Image and branding in destinations

Tourist products 21.00 credits

• Consumer Behavior and Segmentation
• Tourism Product Development
• Entrepreneurship, creativity and innovation
• Pricing and marketing budget
• Operational management of tourism projects
• Recruitment in the development and management of tourism products
• Tourism product marketing

Hotel Management 21.00 credits

• Strategic management in the hotel company
• Food & beverage management
• Management of Rooms division
• Human resources management in the hotel company
• Strategic hotel marketing
• Revenue and yield management in tourism
• Design of hotel facilities

Professional outings

The professional profiles covered by the master dream are the following:

Destination planner and manager

• Destination manager (administrations, board of trustees, joint ventures)
• Destination Plan Manager

Director of Destinations Programs

• Tourism Planning Technician
• Tourism Product Manager
• Specific Product Manager
• Tourism Product Development Technician

Corporate Director of Tourism Organizations

• Manager of non-profit tourism entities
• Director of tourism business group (hotel chain, intermediation, leisure corporations)
• Director of tourism division of a business group
• Director of Tourism Companies

Director of operations in tourism organizations

• Director of tourism division of a business group
• Director of Tourism Companies

Head of R&D

• Consultant / Advisor
• Analyst

Academic staff / research assistant