Introduction
Please note: this program is taught entirely in English.
Overview
The tourism industry is one of the most faceted, complex and fascinating ones in the business world; Rome Business School’s Master in Tourism Management is designed to meet the specific needs of anyone wishing to direct their professional profile on this path, providing them with technical and managerial skills and and a thorough knowledge of the tourism business in order to start a career in it, both in the institutional and entrepreneurial sides of the industry. All within the framework of one of the most popular touristic locations: Rome, landmark of the Italian culture.
The training offered by this Master produces figures that are able to work in several contexts, such as tour operators, travel agencies, travel consultants, promotion of the food and wine tourism and more.
Why studying in Rome
The ultimate education experience in the eternal city
The cradle of civilization and homeland of an invaluable cultural and artistic heritage, Rome is the ultimate location to live a higher education experience; take advantage of the many beautiful places and enriching initiatives offered by the roman landscape and learn in one of the most proficuous centers of made in Italy production.
An always growing business ecosystem
With more than 650.000 companies registered in the region and more than 1.000 new startups in the city territory, a growing rate of enterprises of 1,81% in just last year, the Italian capital is the second city for a number of new business on a national level.
There’s no business you can’t find
From fashion to food & beverage, from arts to tourism, Rome is the birthplace of multiple renowned enterprises and activities of made in Italy products and services, all of them operating in the business sectors tackled in the school’s programmes: an aspect that allows the students to experience first hand the reality they’re aiming to access to.
Study in Rome, experience everywhere
Through the company visits and study tours organized by Rome Business School, you’ll have the chance to get in contact with worldwide-known institutions and renowned companies, become familiar with different professional environments and expand your network. Our school also offers the opportunity to take part in internships, in Italy and abroad, at prestigious and successful companies.
Structure
6 months of lectures
6 months dedicated to international internships and Capstone project work
Visits at international companies and organizations
Integrative cultural program
Seminars and events
Benefits
International internships at leading companies and organizations
Tutoring: assistance of a tutor for both On-Campus and Online courses
Learning materials: extensive documentation useful for the student’s training (books, slides, notes, study cases and more)
Registration to the Rome Business School Alumni Association: the international network through which students of the Rome Business School can share ideas, experiences, and projects, which also gives access to price reductions for further training courses.
Opportunity for participation in EAE Business School Barcelona Bootcamp.
Contents of the Master in Tourism Management
Introductory area: The tourism system and tourism organization
Strategic Management
Economics in tourism
Introduction to Accounting for Managers
Business Planning
Principles of Marketing
Methodology for the Creation of the experiential journey
The global food and wine tourism system
The global art and culture tourism system
The global fashion tourism system
The global romantic tourism system
The global sports tourism system
The global green and sustainable tourism system
Digital Marketing for Travel design and Tourism management
Brand Management
Tourist Techniques and Selling Travel
I.T. Area – Booking systems and new technologies in tourism management
Project Management Area: Tourism Planning
Legal Area: Tourism legislation and regulation
Communication and Human Resources
Customer Care
Risk Management
Public Relations
The Startup Ecosystem
Sectorial expos
New trends
Career Services
Rome Business School supports its students even beyond the academic environment, providing them with guidance and assistance in developing a strong professional profile which reflects the most sought competences in the current job market. In particular, the school offers the following services to the enrolled students:
Support in the management of job interviews
Free review and inclusion of the student’s CV in the Rome Business School’s database, and its distribution to businesses, organizations and head hunters belonging to the school’s international network;
Networking meetings with international managers, professionals and business owners
A personalized search and flagging service for the best job opportunities in Italy and abroad
EAE Business School Barcelona Bootcamp
Rome Business School’s Master in Arts & Culture Management offers you the opportunity to take part in the exclusive EAE Business School Barcelona Bootcamp, an intensive program of the duration of 1 week in the wonderful Spanish city of Barcelona, in cooperation with the prestigious EAE Business School. Get the chance to learn all of the secrets of entrepreneurship, techniques of Design Thinking and the Lean StartUp methodology!
Placement rate
At the end of the Master, 96% of the students obtained an internship in internationally renowned companies, such as:
Admission process and graduation
The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation.
Once it’s sent, the application will be evaluated by Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.
Scholarships
According to the individual profile, experience, and proved motivation, the candidate can be awarded a scholarship covering part of the overall tuition fee (up to 30%). The eligibility for a possible scholarship will be decided by Rome Business School’s academic committee during the evaluation of the candidate’s application.
Scholarships are available for all of the didactic formulas.
Tuition fee
The tuition fee for this Master is 6.800 Euros On-Campus and 5900 EUR Online. It can be paid:
in installments
in a single solution (this option grants the student a 10% discount on the overall amount of the tuition fee)
