Master in Strategic Marketing (MSc)

Middlesex University London

Program Description

Master in Strategic Marketing (MSc)

Middlesex University London

Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets.

Why study MSc Strategic Marketing at Middlesex University?

Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.

The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies.

Course Highlights

  • Gain practice skills and in depth knowledge in the three core subject areas of Strategic Marketing and Leadership, Strategic Analysis, and Implementation.
  • Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
  • Week-long residential incorporating workshops and talks from industry professionals.

*Course currently subject to validation

Course content

What you will study on the MSc Strategic Marketing?

The course starts by embedding the fundamentals of the subject in the learning through core modules covering key areas such as brand management, leadership from a marketing perspective and planning for a global market place. From here you will select four optional modules in areas in which you would like to specialise or across the spectrum to give a broad knowledge base.

These modules consists of insights based topics such as consumer psychology and customer analysis, strategy based subjects such as marketing communications and product management, and implementation in areas such as digital marketing and experiential marketing. The course ends with a dissertation, allowing you to explore in depth a strategic marketing topic of your choice.

Entry requirements

UK & EU

Qualifications

  • Normally a second class honours degree or above in marketing, communications, or a business related field
  • We will also accept a professional qualification of an equivalent standard
  • You are welcome to apply if you do not have a formal qualification but have extensive marketing experience.

Eligibility

UK/EU and international students are eligible to apply for this course.

Academic credit for previous study or experience

If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study. For further information please visit our Accreditation of Prior Learning page.

Interviews, entrance tests, portfolios and auditions

Entry onto this course does not require an interview, portfolio or audition.

International

Qualifications

We accept the equivalent of the below qualifications from a recognised overseas qualification.

  • Normally a second class honours degree or above in marketing, communications, or a business related field
  • We will also accept a professional qualification of an equivalent standard
  • You are welcome to apply if you do not have a formal qualification but have extensive marketing experience.

To find out more about the qualifications we accept from your country please visit the relevant Support in your country page. If you are unsure about the suitability of your qualifications or would like help with your application, please contact your nearest Regional office for support.

Visas and immigration

You will not need a visa to study in the UK if you are a citizen of the European Union, Iceland, Liechtenstein, Norway or Switzerland. If you are a national of any other country you may need a visa to study in the UK. Please see our Visas and immigration page for further information.

English language requirements for international students

You must have competence in English language to study with us. The most commonly accepted evidence of English language ability is IELTS 6.5 (with minimum 6.0 in all components). We also normally require Grade C GCSE or an equivalent qualification. Visit our English language requirements page for a full list of accepted tests and qualifications.

If you don't meet our minimum English language requirements, we offer an intensive Pre-sessional English course.

Interviews, entrance tests, portfolios and auditions

Entry onto this course does not require an interview, portfolio or audition.

How can the MSc Strategic Marketing support your career?

Skills and knowledge in strategic marketing can be developed further through an in depth approach to and understanding of research, strategy, planning and marketing channels. A holistic understanding of marketing across the whole organisation is essential if you want to either progress to a senior role or are just starting out on a career path towards with the ambition of achieving one of these positions.

Careers within strategic marketing can include:

  • Marketing Officer, Executive or Manager
  • Strategic Marketing Consultant
  • Marketing Analyst or Researcher
  • Digital Media Analyst or Manager
  • Marketing Account Manager
  • SME Owner
This school offers programs in:
  • English

Cost & Fees

Course fees are subject to annual inflation so the total costs for study are shown here as a guide.



Last updated January 26, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2017
Sept. 2017
Duration
Duration
1 - 2 years
Part time
Full time
Price
Price
-
Information
Deadline
Locations
United Kingdom - London, England
Start date: Sept. 2017
Application deadline Request Info
End date Request Info
United Kingdom - UK Online
Start date: Aug. 2017
Application deadline Request Info
End date Request Info
Dates
Aug. 2017
United Kingdom - UK Online
Application deadline Request Info
End date Request Info
Sept. 2017
United Kingdom - London, England
Application deadline Request Info
End date Request Info
Price £13,750 (UK/EU) / £16,000 (INT)