Master in Strategic Intelligence and Marketing

Avicenne Private Business School (APBS)

Program Description

Master in Strategic Intelligence and Marketing

Avicenne Private Business School (APBS)

Graduates are immersed in a mix of both theoretical and practical topics covering contemporary developments in the banking and financial fields. Our Master aims to extend and develop advanced training relating to the practical managerial issues faced by modern financial service and related firms. Our graduates have benefited substantially from their experience of studying in a convivial, yet demanding, academic environment. The main aim of our full-time programs is to introduce a much stronger practical emphasis with a focus on strategic, corporate and financial management.

Admission Requirements

Bachelor degree in related fields; Admission tests administered by APBS.

Skills Acquired

Students can expect to learn skills such as investing, managing organizational cash, how mergers and acquisitions work, strategies for raising capital and how to navigate securities markets. Corporate operations, defending against hostile bids, acquisitions & mergers as well as financial statement analysis are also skills learned in this program.

Professional perspectives

Graduates will have skills and knowledge in areas such as banking and financial services, funds management, treasury and financial markets, and wealth management.

Semester 1

  • International Financial Markets
  • Analytics table
  • Contemporary Issues Management
  • Organizations and people
  • Corporate Risk Management
  • Soft skills 1
  • Marketing Strategy
  • Strategic Management

Semester 2

  • Bank Financial Management
  • Financial Institutions Strategic Management
  • Financial Crisis and Bank Regulation
  • Soft skills 2
  • Behavioral Finance
  • ERP applications
  • Marketing Financial Services
  • Banking and Development

Semester 3

  • International Financial Management
  • International Banking
  • Financial Engineering
  • Management toolbox
  • Investment Strategy & Portfolio Management
  • Soft skills 3
  • Islamic Insurance

Semester 4

  • Business Game
  • Thesis
This school offers programs in:
  • English
  • French

Last updated September 4, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
4 semesters
Full time
Tunisia - Tunis, Tunis
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Sept. 2019
Tunisia - Tunis, Tunis
Application deadline Request Info
End date Request Info