Master in Strategic Design

Program Description

Master in Strategic Design


The Specializing Master in Strategic Design. Building new businesses and strategies through design is a 1st Level Specializing Master of Politecnico di Milano, designed and run by in collaboration with MIP, the Politecnico di Milano Graduate School of Business.

The Specializing Master is completely in English.

Strategic Design is a design activity that concerns the Product Service System, i.e. the integrated body of products, services and communication strategies that either an actor or a network of actors (companies, institutions, non-profit organizations, etc.) generate and develop to create value. It is often claimed that technological innovation, cultural and economic globalization and the transition to environmental sustainability generate problems and opportunities. It is also repeatedly stated that the possibility to avoid the former and to exploit the latter requires the development of three core skills: visioning, sensing innovation, creating solutions embedded in new business models. It calls for the ability to design products and services whose success today anticipates what will be or may have to be, the norm of tomorrow. The social demand for a new generation of products and services, coherent with current socio-cultural transformations, and their sustainable development becomes an opportunity for companies able to operate in the context of this new design mindset. This unique meeting of design and company strategy: strategic design.


The programme aims to build the foundations of a specific and expert competence relating to the issues surrounding strategic design and to innovation and design of the product system. The Specializing Master aims to produce experts and consultants capable of carrying out a design and management role in the innovation process of the product system. In particular, the programme proposes training on integration of product, services and communication components and developing specific skills aimed at improving the overall process quality (that is, production methods and contexts) and that of the results (that is, that of the actual and perceived quality) that set the cultural identity characteristics, sensoriality a sustainability of the designed solutions.

These solutions thereby distinguish themselves for their ability to combine product quality with that of their environment and the social forms that create them.

The objective is therefore to instil in participants a design capacity (problem setting and problem solving), an ability to envisage and generate ideas, produce and communicate images, initiative in terms of being able to identify the methods, resources and partners to reach a pre-established objective, an aptitude for managing complexity by integrating resources and actors in an innovative design process and, in turn, knowing how to integrate with them, vision as an ability to select information, an ability to identify trends, build a personal point of view and produce scenarios, acquire the tools needed to understand and recognise the "range of possibilities" within which to operate and the related innovative factors; acquire the skills needed to design and manage innovation of the various product-system components; acquire multimedia tools to present personal ideas and designs with the help of various communication support; develop and improve the skills to take on and innovate the intrinsic and extrinsic characteristics of the cultural identity of product systems.

Employment prospects

The placement identifies two main macro-professional profiles: "innovation and design specialists" (marketing directors, R&D managers, industrial designers and product engineers, services and multimedia solutions designers) and "integrators of innovative and design processes" (design managers, design directors, project managers, product managers, retail managers, brand managers, consultants for product-system innovation).

Final assessment

At the end of the programme, once the final examination has been passed, the 1st level Specializing Master Strategic Design. Building new businesses and strategies through design diploma will be issued, with the related achievement of 61 CFU/ECTS.

Student obligations

Attendance: a maximum of 25% absenteeism is consented.

Student evaluation

During the program, the Specializing Master’s Faculty staff, through written examinations and project reviews and presentations held throughout the program, will assess the progress of each student. A final individual exam will also be held, and will consist in the discussion of a thesis developed during the project work, and is finalized to ascertain the analytical, theoretical and practical competencies gained throughout the program by each student. These exams and evaluations will be presided by the Faculty of the program.


The Specializing Master is reserved to candidates with a university Diploma or a Bachelor or a Master of Science in engineering, architecture, industrial design, economics, social and human sciences, that have gained a certain degree of work experience and who intend on enriching their professional careers by working on the border between the design and management fields. As for candidates who graduated abroad, equivalent study titles in their respective educational institutions will be considered.

The number of admitted students is 30.

The Specializing Master Course Committee will select the students to be admitted.

Applications can be accepted in chronological order but just until all the available places in the classroom are sold out.

The application form must be submitted to on September 20th, 2018. Non-EU citizens residing abroad with a foreign Degree must send the documents at least 30 days before the application deadline mentioned before.

Italian/foreign citizens with Degree obtained in Italy have to send:

  • Self-certifications relating to Personal identity (name and surname, date and place of birth, nationality, and residence).
  • A copy of the student's identity document
  • Copy of the Diploma Supplement or a copy of the Diploma and Academic qualifications, indicating the marks obtained in each examination, for the students with a University Degree obtained under the old educational system.
  • Curriculum Vitae

Italian/EU citizens with foreign Degree have to send:

  • Self-certification relating to personal identity (name and surname, date and place of birth, nationality, and residence)
  • Photocopy of the academic certificate plus to certificate detailing the marks obtained for each examination, or the Diploma Supplement (upon enrolment, the Declaration of Value from the local Italian Diplomatic authorities must be submitted, or an Official document issued by ENIC/NARIC centers).
  • A copy of the student's identity document.
  • Curriculum Vitae

The application form must contain the following statement: "I authorize the processing of my personal data by the Politecnico di Milano, pursuant to Italian Law Decree. N. 196 of 30.6.2003".

The selection process includes a) a long-distance test (candidates are not required to take the exam in Milan), b) a first motivational interview via Skype. MSD faculty might request an additional interview with the candidates to complete the evaluation process. It may take place either in person or by phone.


The Specializing Master in Strategic Design costs € 13.800,00 VAT free, according to Italian law, Art. 10 Dpr 633/72.

The total cost of the Specializing Master is divided into:

  • enrolment tax to the Politecnico di Milano € 500,00 per student;
  • SpecializingMaster tuition fees € 13.300,00 per student.

The enrolment tax to the Politecnico di Milano won't be refunded under any circumstances.

This school offers programs in:
  • English

Last updated April 3, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2019
16 months
Full time
13,800 EUR
Italy - Milan, Lombardy
Start date : Oct. 2019
Application deadline Request Info
End date Jan. 31, 2020
Oct. 2019
Italy - Milan, Lombardy
Application deadline Request Info
End date Jan. 31, 2020

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