Master in Strategic Branding Stakeholder Communication (MA)

Middlesex University London

Program Description

Master in Strategic Branding Stakeholder Communication (MA)

Middlesex University London

Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding.

Why study MA Strategic Branding and Stakeholder Communication at Middlesex University?

An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by the senior lecturer and top place branding academic Dr Keith Dinnie, author of the world’s first academic textbook on the topic of nation branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.

Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side.

Course Highlights

  • Learn from academics such as Dr Keith Dinnie and Dr Pantea Foroudi who are experts in the field of branding.
  • The integration of a stakeholder perspective into strategic brand management
  • An innovative and diverse set of optional modules, including City, Region and Nation Branding, Innovation-Driven Marketing and Sonic Branding

Course content

What will you study on the MA Strategic Branding and Stakeholder Communication?

The course begins by providing the core subjects of branding, focusing on strategy, stakeholders and communication, so as to embed a core understanding of the field. With this core knowledge, you will progress onto two compulsory modules into the essential topics of analytics and digital, as well as two further optional modules which allow you to extend your understanding in areas of particular interest. Finally, you will complete a dissertation project on a topic of interest that you select.

Entry requirements

UK & EU

Qualifications

  • A 2:2 honours degree, or equivalent qualification, in an appropriate subject
  • We also consider applicants without a degree who have a minimum of three years managerial experience in sales or marketing.

Eligibility

UK/EU and international students are eligible to apply for this course.

Academic credit for previous study or experience

If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study. For further information please visit our Accreditation of Prior Learning page.

Interviews, entrance tests, portfolios and auditions

Entry onto this course does not require an interview, portfolio or audition.

International

Qualifications

We accept the equivalent of the below qualifications from a recognised overseas qualification:

  • A 2:2 honours degree, or equivalent qualification, in an appropriate subject
  • We also consider applicants without a degree who have a minimum of three years managerial experience in sales or marketing

To find out more about the qualifications we accept from your country please visit the relevant Support in your country page. If you are unsure about the suitability of your qualifications or would like help with your application, please contact your nearest Regional office for support.

Visas and immigration

You will not need a visa to study in the UK if you are a citizen of the European Union, Iceland, Liechtenstein, Norway or Switzerland. If you are a national of any other country you may need a visa to study in the UK. Please see our Visas and immigration page for further information.

International students who require a Tier 4 Student Visa to progress on a course at Middlesex University must apply for a study on a full-time basis. If you are on any other visa for the duration of the study, please contact our admissions team to discuss possibilities of studying on a part-time basis.

English language requirements for international students

You must have competence in the English language to study with us. The most commonly accepted evidence of English language ability is IELTS 6.5 (with minimum 6.0 in all components). We also normally require Grade C GCSE or an equivalent qualification. Visit our English language requirements page for a full list of accepted tests and qualifications.

If you don't meet our minimum English language requirements, we offer an intensive Pre-sessional English course.

Interviews, entrance tests, portfolios and auditions

Entry onto this course does not require an interview, portfolio or audition.

How can an MA Strategic Branding and Stakeholder Communication degree support your career?

Career prospects for graduates of this course are varied and include roles that will set you on the path to managerial positions in branding, advertising, and marketing communications roles.

Roles can include:

  • Marketing Officer
  • Brand Consultant
  • Advertising Executive
  • Communications Officer
This school offers programs in:
  • English


Last updated January 28, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2018
Oct. 2018
Duration
Duration
1 - 2 years
Part time
Full time
Price
Price
-
Information
Deadline
Locations
United Kingdom - London, England
Start date: Oct. 2018
Application deadline Request Info
End date Request Info
United Kingdom - UK Online
Start date: Aug. 2018
Application deadline Request Info
End date Request Info
Dates
Aug. 2018
United Kingdom - UK Online
Application deadline Request Info
End date Request Info
Oct. 2018
United Kingdom - London, England
Application deadline Request Info
End date Request Info
Price £10,500 (UK/EU) / £14,000 (INT)