With students from more than 140 countries around the world, Rome Business School’s Master in Sport & Lifestyle Management is the ideal choice for professionals looking for a world-class degree program to start or consolidate a successful career in the international sports sector. The quality of the teaching coupled with our leading career and networking services make this program the perfect fit for those who seek to excel in today’s job market and in global business. The world of sport has undergone profound changes in recent years, with a growing focus on health, well-being, therapeutic recovery, and socialization. Professionals who are prepared and better able to face the challenges of this new industry will find new job opportunities and upward mobility.

The Sports industry is the ultimate sophistication of the entertainment industry. From live events to media, TV and Internet broadcasting; from Professional Sports Teams to Private Exclusive Sports Clubs. The management of these industries entities has experienced deep changes, requiring a new class of professionals skilled both in event management, media management, sports management, and tourism management. The Client’s final satisfaction passes through several key issues that only a highly specialized Manager will be able to interpret the possible overlapping between Lifestyle, Luxury, and needs of both physical and mental health, and will be able to manage and carry to success such sports ventures.

Target Recipients

The Master in Sport & Lifestyle Management is aimed at:

  • new graduates and undergraduates (subject to interview);
  • young persons who wish to start a career in the Sport & Entertainment industry;
  • professionals in the Sports Industry willing to fulfill their knowledge with contacts with some of the most influent peers of the worldwide sports environment and industry.

The attendees, who aspire to set out a path to grow within their organization, or to start up their own enterprise, willing to enlarge their perspective of this market and/or to complete their professional training by getting a certification strictly conceived for the Sports industry, will greatly benefit from this program.

Structure (duration – 1 year)

  • Six months of lectures
  • Six months dedicated to international internships and project work
  • Visits at international companies and organizations
  • Integrative cultural program
  • Seminars and events

Modes of Attendance

This Master course can be attended in English, either on-campus or by distance learning, in Part-Time formula (2 three hours of lectures per week).


  • Introduction to the Sports Industry and linkage to the Entertainment Industry
  • Sport & Lifestyle – The right segment to be
  • Strategic Management – How to define the Vision of a Sport Venture
  • Human Resources Management: Hiring strategy between Sports Alcoholics, Fans, and Professionals
  • Accounting Rules: athlete’s contracts sponsorship contract betting
  • The Sports Company Assets: the Brand, The Roster, The Stadium
  • Principles of Financial Management
  • The economics of a Sport Venture
  • Project Management for events including media content, sports center, and touristic destination
  • Business Plan Design and Sale
  • Principles of Sport Marketing
  • Operative Marketing Digital Marketing: Building a Fan Base, Communities, and Financial Trust
  • Selling Merchandising: licensing or direct distribution
  • Media Rights Sizing the value of a sponsorship
  • Setting the right price of a Sports Offer Life Cycle of a Sport Proposition
  • Communications
  • Brand Identity Management & Bonding
  • Role of Advertising
  • CRM
  • Brand Content Storytelling and Content Management
  • Social Responsibility & Sustainability
  • A new product definition
  • Sport & Lifestyle
  • Cool Hunting: Where is the Sports Industry going to? Dying Sports and Evolving Sports

Career Services

Attending this Master’s Degree course entitles to:

  • International internships at leading companies and organizations.
  • The inclusion of your CV in the Rome Business School’s database and its distribution to businesses, organizations, and headhunters belonging to the Rome Business School’s international network.
  • A free CV review.
  • Support in the management of job interviews.
  • Networking meetings with international managers, professionals and business owners.
  • A personalized search and flagging service for the best job opportunities in Italy and abroad.

At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:

  • Sports Marketing Manager. Specialists capable of integrating corporate know-how with their own knowledge. From the study phase to the conceptual and design phase, right up to the opening of the company, the students will be able to take care of designing, managing, and developing a new marketing plan.
  • Sports Event Manager. Professionals who meet the needs of event production companies, public institutions in the case of great events such as the Olympic Games and World Championships of any discipline
  • Sports Center Manager. Sports Centers are becoming a multinational corporation and need managers able to move from country to country to share best practices and apply new development techniques.
  • Sports Hotel Communication Director. Sports Travelling is one of the ultimate sophistication of the luxury touristic industry. Sports activities are matched with gourmand experiences and cultural exhibitions creating packages to be sold through sophisticated commercial strategies and exclusive communication tools.
  • Sports Media Marketing & Sales Manager. Televisions, OTT Platforms are the digital future of the video entertainment which more and more often lands on the mobile and enriches the Sports Offer with a side dishes even more valuable than a final soccer match vision on your tablet.
  • Sports Federation PR Manager. Those who are interested in the big picture will have the chance of understanding the social and economic impact of the Sports Industry and being ready to support Institutions such as Sports Federations in the creation of the resources necessary to promote the Sports Culture in a given Country.

Learning Objectives

On completing the program, participants will be able to:

  • Identify and develop effective managerial strategies for Sport industry companies such as Sports Media, Sports Club, Sports Association, Sports Event Production, Fitness & Leisure Gyms, SPA, and Sports Hotel.
  • Develop a business plan.
  • Utilize the most advanced marketing techniques to promote Sports Complexes, Sports Teams, Sports Events, Sports touristic destinations.
  • Apply planning, financial management, and management control principles to the Sports industry.
  • Understand and utilize project management techniques.
  • Understand and apply process and supply chain techniques in the Sports industry.
  • Master the use of new technologies within the Sports industry.
  • Understand the Sports industry start-up ecosystem.


World-Class Teachers

The Master’s Degree course faculty is made up of highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields and thus able to bring to the table a rich array of up-to-date experiences and competencies. The teaching approach is aimed at the acquisition of know-how, thus at transferring competencies truly useful for the attendees’ professional development.


For both the on-campus and the distance-learning courses, attendees can always count on the assistance of a tutor for any clarifications they may require, for the completion of the tests and exercises required by each module and for the final project

Learning Materials

Students registered for the Master’s Degree course will be issued with a wealth of learning materials, including slides, textbooks, case studies, articles, videos, and useful internet links.

Registering In The Rome Business School’s Alumni Association

Attendance in the Master’s Degree course entitles to become part of the Rome Business School’s Alumni Association, the international network through which students of the Rome Business School can share ideas, experiences, and projects. Many facilitations are also available for attending further training courses.


The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from 5 continents regularly attend its courses.

Entry requirements

All applicants must have a three-year degree (or be near completion). Those with relevant professional qualifications or extensive professional experience will also be considered.

Applicants must demonstrate English language proficiency during an interview.

For both the on-campus and distance learning options and in order to ensure a high-quality training course, classes can consist of a maximum of 15 attendees.

Admission’s Process

The Rome Business School recruitment team will evaluate your request and will contact you if further documents are required. The complete applications will be examined by the academic selection committee. All candidates deemed suitable by the selection committee will support an interview with one of our specialists. The interview can take place in the presence or remotely via Skype. Within 2 days of the interview, we will send you an email reply indicating the result of the application and the information necessary to complete the registration. In case of a negative outcome, you will still receive an official communication.

The deadline for international students is 45 days from the beginning of the course and for EU students it is 15 days from the beginning of the course. Applications will be evaluated according to the order of the submission date.

Tuition Fees

Tuition Fee for the Master in Sports and Lifestyle Management is 6.500 Euros (VAT included).


Partial scholarships are available to cover part of the tuition fee. Scholarships will be assigned based on the personal, experiential and technical-motivational profile of the candidates.


The payment of the participation fee is installable. In the case of payment of the participation fee in a single solution, the student will benefit from a 10% discount.

Program taught in:
Rome Business School

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Last updated July 17, 2019
This course is Online, Campus based
Start Date
1 year
6,500 EUR
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March 18th for EU applicants. February 16 for non-EU applicants.
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March 18th for EU applicants. February 16 for non-EU applicants.
End Date
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Application deadline
Request Info
March 18th for EU applicants. February 16 for non-EU applicants.
End Date
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