The sport management program serves the needs and schedules of today's busy students. The curriculum consists of 36 units and classes meet one evening per week from 6:30 to 10:30 p.m., allowing students to complete their master’s degree in just 23 months.
San Francisco and Southern California Campuses
Identical curricula and the same full-time faculty are available at our locations in Southern California and San Francisco. Additionally, local industry professionals teach electives that allow students to specialize and gain the necessary depth within their chosen area of expertise.
Program Learning Outcomes
recognize, classify, and demonstrate knowledge of the breadth and depth of the sport marketplace, including the development of leadership, communication, decision-making, problem-solving, and networking skills
recognize, discuss, and demonstrate knowledge of globalization, themed entertainment, culture, sociology, and commerce on the sport marketplace with the development of critical thinking skills
demonstrate skills in business writing, research, and qualitative and quantitative analysis
demonstrate practical management and leadership skills within the industry
recognize the role of economics, accounting, finance, marketing, strategic management, law, and business research methods in sport, and demonstrate and apply the tools of those fields to issues in sport
demonstrate relevant knowledge by creating a business plan, team financial plan, marketing plan, cultural analysis, team management plan, stock portfolio prospectus, strategy plan, career plan, legal analysis, research prospectus, and Master's Project
demonstrate knowledge of specific components of sport management such as public relations, facilities management, fundraising, and brand management
Your residency in the program is an opportunity to build a network of professional contacts that can serve as the foundation for lifelong career growth. Faculty, guest speakers, staff, alumni, and fellow students provide referrals to key personnel for insight about career strategies, organizations of interest, and new opportunities.
Internships last the duration of the program. Over 23 months, our students complete an average of 1,100 hours applying academic foundations to practical training in the industry of their choice.
Each class of students begins the program as a cohort, a single group of peers who start and finish the program together. The cohort serves both as a learning community of scholars and a support network. This model of education allows faculty to tailor practical examples and assignments in the courses to the unique needs and interests of individuals in each cohort.
Three new cohorts start each year: one at both program locations in July, and one at the San Francisco program in January.