Master in Service Design

Program Description

Master in Service Design

The contemporary society has changed a lot in the last decade, accompanied by a substantial technological empowerment and important societal and economic transformations.

Throughout our daily lives, we increasingly get in touch with a huge variety of services provided to different users and contexts, which involve different types of innovation in many fields: mobility, health, finance, insurance, tourism, hospitality, and education, just to mention few. These experiences and performances need to be designed to create value for citizens, firms, not for profit organizations, public administrations as well as governments.

The Specializing Master in Service Design was specially created in response to the growing demand for professionals specifically able to handle the complexity of designing a service. To achieve this purpose, the Specializing Master integrates general theory with methodology and hands-on experience aimed at the creation of systemic, complex solutions that blend material and immaterial components.


  • Start date: October 2018
  • Classes: from October 2018 to April 2019
  • Internship: from April to September 2019
  • End date: October 2019


Through, the Politecnico di Milano devotes a specialized upper-level training program to Service Design.

The Master in Service Design is an international training program – taught entirely in English – focused on a user-centered approach and the development of service ideas from contextual research to prototyping.

The overall idea behind the Master stems from the awareness of the significant changes that have occurred in the development and delivery of services and products by companies and public-sector organizations, and the radical impact that these changes are producing on professional skills and corporate capabilities.

It is thus essential to train professionals who can build and manage new physical and virtual patterns of service experience and interaction.

The complexity of conceiving, developing, and delivering a service requires innovation culture, creative thinking, and cultural exchange.

In order to strengthen the student's abilities, the Master program relies on an educational model that merges the acquisition of broad and multifaceted methodological knowledge and a learning-by-doing approach through:

  • multidisciplinary modules;
  • experimental projects with real companies coordinated by international academics and professionals;
  • service prototyping.

Professional Outcomes/Future Employment

The Specializing Master in Service Design trains specialists in the design of services for firms and public-sector organizations.

The program’s overall objectives are to produce experts and consultants with a solid design culture, vision, and the ability to design, manage, and organize the conception and implementation of a service. It also aims to develop innovation and entrepreneurship.

Numerous employment opportunities are available to graduates from the Specializing Master in Service Design. Potential roles include:

  • service designer as a specialized consultant at a design agency;
  • service designer as a consultant or employee of public-sector organizations, research centers, enterprises, and authorities;
  • service designer as a consultant or employee of private-sector organizations, research centers, companies, and organizations;
  • service designer as a freelance or self-employed professional (start-up).
This school offers programs in:
  • English

Last updated January 5, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2018
1 year
Full time
14,000 EUR
Italy - Milan
Start date: Oct. 2018
Application deadline Request Info
End date Oct. 18, 2019
Oct. 2018
Italy - Milan
Application deadline Request Info
End date Oct. 18, 2019