New information and communication technologies are bringing on a revolution leading to a radical change in the way services are offered and enjoyed, generating evolving needs and desires, both in the public and the private sectors. Service Design, through an integrated and multidisciplinary approach, operates within this context and has the task to understand and embrace social changes in order to deliver experiences and solutions for unpredictable future scenarios.
The Master in Service Design program is meant to foster storytelling and prototyping skills, the problem-solving and business design approach to help students develop innovative service ideas. Through user observation, students will detect unmet user needs and develop compelling scenarios, physical and virtual systems of service experience, working in close contact with professionals, firms and public-sector organizations.
The program is addressed to candidates who have a first-level degree and/or professional experience in Visual And Graphic Design, Interaction Design, Architecture And Creative Coding. The program is also open to candidates with a diploma/degree or professional experience in Business Design, Communication Science, New Media, Psychology, Sociology, or equivalent, if they are motivated by a sound research interest towards the program’s topics and a strong portfolio.
Graduates from the Master in Information Design may seek employment at established firms, such as large corporations, service companies, design consultancy, as well as NGO’s, government agencies, research institutions, or start their own consulting business.
Possible job titles include: Service Designer, Experience Designer and Design strategist.
The Master in Service Design program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship.
The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules are followed by a two-month internship period and a final portfolio presentation. The modular structure is customizable, allowing flexibility and variety to better serve each student’s needs and goals.
Coursework and workshops focuses on:
- Storytelling and Visual Narrative,
- Business for Design,
- Design Thinking,
- Service Design,
- Experience Design
The final element of the program is the portfolio review. You will present your portfolio of work completed during the year in front of an exam board for evaluation.
There is no better way for you to gain experience in your field than actually working in it. The internship is a chance for you to work onsite for a company or design studio in your field of interest—while applying all the strategies you learned in the classroom and in workshops. Alternatively, you can complete an intensive project in collaboration with a company on the Domus Academy campus. Either way, you’ll get an inside perspective on how your industry really works, and you can make important connections that will further your career.
The internship lasts two months and comes at the end of your year of studies. 100% of our students participate in the internship, including non-EU students, who may extend their visas for up to one year to complete this portion of their studies.
Several prestigious companies and design studios collaborate with Domus Academy, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies like these in their workshop projects and internships. This direct collaboration facilitates mentorship and gives students access to a wide network of professional connections.
Upon graduation from Domus Academy, you’ll earn a degree that’s recognized around Europe and the world—an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Education, Universities and Research (MIUR)*. You’ll also earn a second valuable qualification: the Domus Academy Master’s Diploma.
Our accreditation has helped Domus Academy build relationships with prestigious companies, so you have the chance to gain practical work experience during your course of study. An accredited degree, plus the practical experience you gain through an internship, shows employers that you received a top-quality education and that you bring industry-relevant knowledge and skills to the table when you join their team.
Our accreditation also means that the relevant academic credits you earn at Domus Academy will transfer to other institutions if you choose to work toward another master’s or a doctoral-level degree.
*The Academic Master’s Degree is validated through NABA, Nuova Accademia di Belle Arti Milano.
Graduates of the Master in Service Design program can occupy a position in the following fields: Service Design, Experience Design and Design strategy.
Spaces in this program are limited. Participants will be selected based on their applications.
We have a dedicated team of educational advisors who will be happy to help you with completing your application. If you have any questions, please contact us.
Check Entry Requirements
When considering candidates for admission, the Admissions Manager looks at the applicant’s entire profile, including their academic records, work experience (if any), extracurricular activities, test scores, and recommendations.
Prepare Supporting Documents
- Curriculum vitae/résumé
- Artistic and/or professional portfolio of projects
- Letter of motivation
- An English translation of the academic transcript, listing courses and exams, noting the number of hours per credit and giving a brief description of each course
- Copy of bachelor’s degree/academic diploma translated into English
- Documentation regarding further courses or seminars attended (if available)
- Certificate of English language proficiency
- Copy of passport
- Receipt for payment of the €100 application fee
Submit Your Application
Upon receiving your application and required documents, each course leader and the Admissions Committee will evaluate your application to determine whether your degree and experience correspond to Domus Academy requirements. They also identify credit deficits and/or credits that could be transferred.
If you are accepted to Domus Academy, you will receive an admissions letter and package.
Our sister school, NABA (Nuova Accademia di Belle Arti Milano), which shares our campus, awards the Academic Master’s Degrees. In order to receive this degree, the qualification recognized by the Ministry of Italian Education (MIUR), you must enroll at NABA.
When your admission to Domus Academy is confirmed, you must secure your place by filling out and returning your enrollment form, along with your receipt for payment of the pre-enrollment fee, within 30 days of the date on your admission letter.
Upon receiving these items, Domus Academy will provide non-EU applicants with all necessary assistance in order to apply for the student visa.
After you are formally enrolled, you are requested to pay the total tuition fee by the starting date of the course.
This school offers programs in:
Cost & Fees
- EU countries and Switzerland €16,990
- non-EU students €28,600
For each student: € 520.
Students who meet the relevant entry requirements and are interested in pursuing the Academic Master’s Degree (60 ECTS), which is recognized by MIUR and awarded by NABA, must pay the matriculation fee by the first day of the course.
Last updated March 2, 2017