Public relations

The graduate study in public relations lasts for two years, ie. four semesters (120 ECTS credits). Upon completion of the graduate study, students acquire the academic degree of Master in Public Relations.

This graduate study, lasting two years, trains students for independent scientific-research and highly professional work in PR services, government and non-government organizations, PR agencies and commercial enterprises. Furthermore, graduates will be able to apply their theoretical knowledge in practical work and organization ability, and will be able to follow trends in public relations and society and their correlation.

In the last five years in Croatia there has been a growing demand for communication or PR managers, which makes studying the first Croatian public relations graduate study an ideal choice.


1st year

  • Public relations models
  • Communication management
  • Social psychology
  • English language
  • Integrated marketing
  • Communications
  • Corporate communication
  • Marketing research

Optional courses

  • Postmodern society
  • Literary roots
  • Public relations and lobbying
  • Cultural identity
  • Course from other study program*

2nd year

  • Crisis management
  • Introduction to scientific-research work
  • Public relations and internet
  • English language
  • Thesis

Optional courses

  • Media relations
  • Public relations ethics
  • Course from other study programs*
Program taught in:
  • English

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This course is Campus based
Start Date
Oct 2019
2 years
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Start Date
Oct 2019
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Oct 2019

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