Master in Public Relations


Program Description

Public relations

The graduate study in public relations lasts for two years, ie. four semesters (120 ECTS credits). Upon completion of the graduate study, students acquire the academic degree of Master in Public Relations.

This graduate study, lasting two years, trains students for independent scientific-research and highly professional work in PR services, government and non-government organizations, PR agencies and commercial enterprises. Furthermore, graduates will be able to apply their theoretical knowledge in practical work and organization ability, and will be able to follow trends in public relations and society and their correlation.

In the last five years in Croatia there has been a growing demand for communication or PR managers, which makes studying the first Croatian public relations graduate study an ideal choice.


1st year

  • Public relations models
  • Communication management
  • Social psychology
  • English language
  • Integrated marketing
  • Communications
  • Corporate communication
  • Marketing research

Optional courses

  • Postmodern society
  • Literary roots
  • Public relations and lobbying
  • Cultural identity
  • Course from other study program*

2nd year

  • Crisis management
  • Introduction to scientific-research work
  • Public relations and internet
  • English language
  • Thesis

Optional courses

  • Media relations
  • Public relations ethics
  • Course from other study programs*
Last updated Jan 2018

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About the School

University of Dubrovnik The University of Dubrovnik is the “youngest” university in Croatia. It was established in 2003. on the foundations of a very long tradition which goes back to the 17th century ... Read More

University of Dubrovnik The University of Dubrovnik is the “youngest” university in Croatia. It was established in 2003. on the foundations of a very long tradition which goes back to the 17th century, but also on decades of modern higher education. Through its programs, its organization and its technical equipment, the University of Dubrovnik can be stands among very modern educational institutions. History High education and scientific work have their roots in the distant past. This is particularly true of the maritime, the social and the natural sciences. For example, Beno Kotruljević, of Dubrovnik, wrote four books in 1458 “About Commerce and a Perfect merchant”, published in Venice in 1573, which was the first work of its kind. There is also Nikola Sorgojević, a citizen of the Dubrovnik Republic (Respublica Ragusii, 1358 – 1816), the first Croat who wrote a book about navigation (published in 1574). Jesuits founded “Collegium Ragusinum” in 1624, which was promulgated into a public institution of high learning where art and natural sciences were studied. That institution provided education for Ruđer Bošković, the most eminent Croatian scientist and the founder of the dynamic theory of atoms, who continued his doctorate studies in Rome. The Dubrovnik Republic Senate allowed young aristocrats to study navigation and commerce and apply their professional knowledge when sailing out of the Adriatic Sea. About Dubrovnik Dubrovnik, a magnificent historic city, founded in the 7th century, traces its roots to the ancient world. It was the only city-state on the entire Croatian coast, from the 14th to the 19th century. Seafaring and trade, together with the wise international policy and skillful diplomacy brought economic and cultural prosperity and centuries of prosperity to that free city-state.The Dubrovnik people were known as good seafarers, tradesmen, scientists, and writers. Read less