Master in Psychology of the Digital Media


Read more about this program on the school's website

Program Description

If you are interested in the effects of the digital media on the human thought and behaviour and want to work as a data scientist, content manager, trainee social media, educational designer, or academic researcher, this programme is the right choice for you.

The programme will provide you with cutting-edge knowledge about the effects of digital media on information processing, learning, and work performance. You will learn to analyse these effects using innovative techniques such as experience sampling, text-mining, and online environments.

To increase your experience with digital media as a knowledge producer, the master programme includes innovative digital teaching methods, such as the use of online assessments and the creation of vlogs and blogs. The programme allows you to create either an applied or a more fundamental profile.

This programme is the best choice for students who are interested in a scientific approach to how digital media affects our daily life. Students with a bachelor degree in Industrial and Organisational Psychology, Brain and Cognition, or Learning and Performance might be particularly interested in this programme, but the programme is suitable for students from all areas of psychology.

The course will use an innovative educational format. There will be group discussions of current topics in the scientific literature on digital media. Students will convey their understanding of these discussions in the form of course-related blog posts and vlogs. The programme will be in English.


Block 1

  • Digital Media at Work
  • Practical: experience sampling

Block 2

  • Cognition in the Digital Age
  • Practical: text-mining of digital media

Block 3

  • Online Learning
  • Practical: multi-media design

Why study Master Psychology of the Digital Media

In this specialisation, you will study something that has profoundly changed our society: the digital media. You will learn how digital media impact our personal and professional lives in a number of domains. Some of the questions you will address are:

  • How can we optimize our use of digital media in our work environment?
  • How do we distinguish fact from fiction when we read or watch the news?
  • How can we best design online learning environments?

Some of the skills you will acquire are experience sampling, text mining, and designing online learning environments.

This track prepares you for a position in the industry, consultancy, and research. You will acquire knowledge and skills that are in high demand in our current society. The track is interdisciplinary as it combines insights from industrial and organizational psychology, cognitive psychology, and educational psychology.

"The digital media have fundamentally transformed our world. This leads to an important and fascinating question: what is their impact on the human mind and on behaviour?"

Professor doctor Rolf Zwaan

Coordinator of the programme

Why study this master programme in Rotterdam?

  • This is an intensive programme.
  • Problem-solving and working in small groups are key elements in this programme.
  • This first-rate programme offers thorough preparations for a career in education, business or research.

Why study in Rotterdam?

Welcome to the Erasmus University Rotterdam (EUR), a highly ranked research university located in the city of Rotterdam, the Netherlands.

Erasmus University was established in 1913. The university has become internationally recognised for its distinct social orientation in education and research.

Erasmus University Rotterdam. Make it happen.

Career opportunities for Master Psychology of the Digital Media

This programme prepares students for positions such as data scientist, content manager, trainee social media, educational designer, and academic researcher.

Multinationals are interested in students who can analyze behaviour, possess presentation skills, and have some programming experience. In the academic field, students can find positions in various areas of psychology (e.g., cognitive, educational, industrial and organisational) and related fields.

Teaching method

Problem-Based Learning

Problem-Based Learning (PBL) is a method that is based on the idea that the student plays an active role in the learning process (student-centred education). It is not about lecturing in order to accomplish information transfer (as is the case in traditional educational systems), but rather about the active participation of the student in small groups. So most of the time, it’s not the teacher who’s explaining, it’s the students themselves.

This student-centred approach stems from the constructivist vision on learning which states that the best way to deal with information is to actively construct knowledge instead of passively consuming it.

With Problem-Based Learning, there are a couple of collective lectures during which students listen to their lecturers. The tutorials are at the core of the PBL method. During the tutorials, students search for information which they subsequently discuss in small groups. The student uses his or her own knowledge as a basis to acquire new knowledge. On average, there are twelve contact hours per week. This time is distributed over lectures, tutor groups and practical training. Students spend a large part of their time on self-study and resolving the problem, which can be done individually or in groups. Most students spend approximately 40 hours per week on their studies.

Facts & Figures for Master Psychology of the Digital Media

  • Instruction language: English
  • Mode of study: Full-time
  • Type: Master
  • Faculty: Erasmus School of Social and Behavioural Sciences
  • Location: Campus Woudestein, Rotterdam
  • Start date: September
  • Duration: 1 year
  • Study points (ECTS): 60
  • Degree: MSc
  • Double degree: No
  • Application Deadline (EEA): 1 June
  • Application Deadline (Non-EEA): 15 May
  • Internship: Optional
  • Funding: Government
  • Tuition fees (2019-2020):
    • €2.083 (Statutory fee: Dutch / EEA students)
    • €11.900 (Institutional fee: Dutch / EEA students)
    • €14.900 (Institutional fee: non-EEA students)
Last updated Apr 2020

About the School

ESSB is home to a vast diversity of study programmes and scientific disciplines: Public Administration, Pedagogical Sciences, Psychology and Sociology. In addition, the Erasmus University College, IHS ... Read More

ESSB is home to a vast diversity of study programmes and scientific disciplines: Public Administration, Pedagogical Sciences, Psychology and Sociology. In addition, the Erasmus University College, IHS, and two research institutes RISBO and DRIFT are linked to the faculty. Our education is small-scale and based around Problem Based Learning (PBL). Being connected to the professional field is another characteristic of our study programmes. Read less