Master in Premium Design Management

General

Read more about this program on the institution's website

Program Description

Politecnico di Milano I level Specializing Master in partnership with International University of Monaco (IUM). The Specializing Master can be achieved individually or as a Double Degree option within the Master of Science in Luxury Management.

The Specializing Master will be delivered in English.

The Specializing Master involves the deepening of issues related to the design of a new kind of marketing and management in the luxury sector, with the involvement of transversal disciplines and according to themes and strategies belonging to the two fields of Design and Economic Management.

The market of luxury goods and services, in particular, with its recent trend of commercialization of experiences, rather than just products, offers a unique meeting ground between the theoretical and practical areas related to the design, and the analyzes and studies related to the world of marketing and business management.

Goals

The aim of the Specializing Master is to train key figures able to mediate instances of management and corporate marketing with the needs of products, spaces, and services characterized by the high or very high quality of design.

Professional Outcomes

Employment opportunities are mainly in the luxury sector which has multiple areas not affected by any crisis, in addition to opportunities in the area of services and of planning and management of events and exhibitions. There are also prospects in the areas of design and strategic marketing.  

Degree Awarded

Upon completion, students earn a Politecnico di Milano first-level Specializing Master in “Premium Design Management”.

The Specializing Master grants 60 CFU, equivalent to 60 ECTS. 

Didactics

The Master's Degree course will begin on November 23rd, 2021, and will end in January 2023. 

The course is divided into two Phases. One will be provided by the Politecnico di Milano through POLI.design and the other will be provided by the International University of Monaco.

During the Specializing Master is provided an internship.

Attendance in the activities covered by the Master is compulsory for at least 75% of the course activities.

Verification tests and a final exam are scheduled. The final exam consists of the presentation and discussion of an essay realized during the Specializing Master.

Modules

  • Warm-up
  • Unit 1 - Design pillars
  • Unit 2 - Product and brand design
  • Unit 3 - Communication values
  • Unit 4 - Retail and brand experience

Admission

The number of students admitted is 20. The selection will be made by the Commission.

The Specializing Master will start in November 2021.

Admission requirements

The Specializing Master is open to candidates who have a Bachelor or a Master of Science in Economy, Engineering Management, Architecture, Industrial Design (or equivalent qualifications under the law), or in other disciplines where the Master course is complementary to the candidate's previous experiences. The Board reserves the right to select and admit graduates or applicants with a university degree from other universities, on condition that those academic qualifications are compatible with the Specializing Master's subjects and/or applicants with a curriculum vitae that is coherent with the Specialising Master. For foreign applicants, the Master is open to students holding equivalent qualifications. 

Admission procedure

To take part in the selection process, the application form must be completed online within the following deadlines:

  • for Italian / foreign citizens with a qualification obtained in Italy within October 23, 2021
  • for Extra U.E. citizens within September 23, 2021

Tuition and Fees

The total cost of the Premium Design Management course, based in Milano, is equal to €10,500.00 VAT-FREE ART. 10 DPR 633/72.

The cost is divided into:

  • Contribution for enrolment in the Politecnico di Milano €500,00 per student
  • Specializing Master tuition fees €10.000,00 per student

The enrolment fee in the Politecnico di Milano will not be returned under any circumstances

International students can apply for a 10% discount here
Students choosing to study fully online can apply 10% discount here

Early Bird Enrollment Discount 10%

Last updated Jan 2021

About the School

POLI.design operates in the field of design acting as an interface between universities, companies, and professional organizations, institutions, and bodies.

POLI.design operates in the field of design acting as an interface between universities, companies, and professional organizations, institutions, and bodies. Read less