Master in Political Marketing and Communications


2 locations available
Read more about this program on the school's website

Program Description

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Rome Business School’s Master in Political Marketing and Communications is designed to provide the student with a thorough and up to date knowledge of the political sciences and the most advanced and productive techniques in marketing, planning, communication, campaign running and analysis of every possible political scenery and situation; the program delivers an intensive and all-encompassing training aimed to produce professional figures who can skillfully work in every environment and successfully structure campaigns and strategies for institutions, companies, organizations, and political parties.

The Reasons Why

International Bootcamp in Barcelona or Rome

Rome Business School offers you the chance to hone your competencies and enrich your knowledge of entrepreneurship, innovation, and other key topics in the business world by taking part in our International Programs in Rome or Barcelona, where you can also expand your professional network. This residential program comes at an additional cost.

Soft Skills Program

The foundations of a solid and successful career are, without a doubt, the much requested and celebrated Soft Skills, competencies that find practical uses in every working environment and business area. Our Soft Skills program will provide you with a thorough and detailed knowledge and familiarity with these personal soft skills, facilitating their personal and professional growth.

Networking and Partners

Rome Business School has solid partnerships in place with several globally renowned leading companies, such as Enel, Fendi, Bulgari, Eataly, IBM Italy, Land Rover and many more. To ensure our students can build a strong professional network, we constantly organize meetings, visits, events and guest lectures with representatives from elite business ecosystems, encouraging interaction between leading professionals and the students, and facilitating the learning process.

Career Path

Our skilled and professional Career Services Team provides our attendants with a personalized Career Path specifically designed to shape his or her own professional profile in order to become a competitive figure in nowadays’ job market. Workshops focusing on the hottest topic of job seeking and career networking, individual career counseling meetings, our exclusive event ‘Rome Business School Talent Focus’ and more invaluable benefits are at your disposal to ensure the best start or a great boost in your career!

Study in Rome

The cradle of civilization and homeland of an invaluable cultural and artistic heritage, Rome is the ultimate location to live a higher education experience; take advantage of the many beautiful places and enriching initiatives offered by the roman landscape and learn in one of the most proficuous centers of made in Italy production.


  • 6 months of lectures
  • 6 months dedicated to the Capstone project work
  • Visits at international companies and organizations
  • Integrative cultural program
  • Seminars and events


  • Stage 1: Team Creation
  • Stage 2: Capstone Project Intro


  • Stage 3: Proposal, Research, Interviews & Critical Thinking Analysis


  • Stage 4: Knowledge in Action
  • Stage 5: Project Presentation

Each intake’s best Capstone Project will be officially named by Rome Business School’s Academic Committee.

International stage

We give our students the option of choosing one of the two short international residential programs:

  • Bootcamp for International Business Leaders - Rome Business School (included)
  • Bootcamp for Innovative Leaders in Barcelona - EAE Business School (optional)

A One-of-a-Kind Experience: Bootcamp around the World

Hone your entrepreneurial skills and test them with the ultimate challenge: Rome Business School’s exclusive Bootcamps in Rome and Barcelona (organized in partnership with EAE Business School), two beautiful cities at the forefront of innovation and among the most productive startup ecosystems. An advanced program designed to put you face to face with realistic business scenarios to solve and provide you with a practical way of learning and skills development, all with the professional support of tutors from top-class companies!


  • Company visits – Examples include the Ministry of Interior located in Rome, FAO, Lega Ambiente Italia Environmentalist Association (Non-profit Organization), ARTS Media Communication Agency for Political Campaigns in Rome, The Senate of the Republic of Italy located in Rome.
  • International Study tour: Bootcamp in Barcelona or New York
  • Cultural Program –Walking Tours in Rome
  • Soft skills program
  • Research Methods for Business Workshop
  • Italian Language Course – Beginner level (A1 & A2)
  • Accommodation Support
  • International Student ID Card – ISIC
  • Career Services

Attendance mode – Tuesday, Wednesday, Thursday and 9 Friday from 17-15 to 19-15.


Mind Opening & Knowledge Management Setting

The first part of Rome Business School’s Master in Political Marketing & Communications provides you with comprehensive preparation for the sector and crucial aspects of other related fields, initially giving a wide overview of the broader management world.

Focusing and Specializing

Identify and develop effective managerial strategies: learn more about the core components of Political Marketing & Communications, Branding, Ethics and much more.

Be a Future-Oriented Leader

Learn about innovation in Political Marketing & Communications, with a focus on future trends.

Capstone Project

A teamwork project with a scope to develop a Report that solves a political marketing problem or work on an opportunity in the area of Political Marketing & Communication of an existing political agency, institution, electoral campaign, political candidate, and others. All teams are guided from the very initial phase of the project.


The courses for Rome Business School’s Master in Political Marketing are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from political advisory and public affairs to journalism and communication; the teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.

Master’s Supervisor

Alessio Postiglione – Graduated in Political Sciences at the University “L’Orientale” of Naples; graduated in Political Evaluation at IUAV and the University “Ca’Foscari” of Venice; professional journalist, political advisor and political communications specialist, he teaches political communication, social media, press office, and political campaigns; he has directed and managed many political campaigns, including the two mayoral elections of Luigi de Magistris (2011, 2016) and the national campaign of Rivoluzione Civile (2013); he is assistant to the project of the Center for Pluralism and Freedom in Media (CMPF).

Career Services

Rome Business School supports its students even beyond the academic environment, providing them with guidance and assistance in developing a strong professional profile that reflects the most sought competencies in the current job market. In particular, the school offers the following services to the enrolled students:

  • Individual Career Counselling Meeting
  • Rome Business School’s Official Career Portal
  • Professional Workshops
  • Rome Business School’s Talent Focus

Placement rate

At the end of the Master, 96% of the students obtained an internship in internationally renowned companies. Some of our professional partners:


Bootcamp around the world

Hone your entrepreneurial skills and test them with the ultimate challenge: Rome Business School’s exclusive Bootcamp in Barcelona, organized in partnership with EAE Business School, and in New York, in partnership with Pace University, two beautiful cities at the forefront of innovation and among the most productive start-up ecosystems. An advanced program designed to put you face to face with realistic business scenarios to solve and provide you with a practical way of learning and skills development. All with the professional support of a tutor from top-class working companies!

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

  1. Evaluation of credentials
  2. Application confirmation
  3. Selection interview
  4. Admissions
  5. Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.


131243_logo-viu-Universidad-Internacional-de-Valencia-sobre-fondo-blanco-300x127.pngStudents who successfully complete the program will receive a double certification: Rome Business School’s diploma and an official certification by Universidad Internacional de Valencia (VIU), which provides 60 internationally recognized credits (60 ECTS).

Scholarships and Tuition

According to the individual profile, experience, and proved motivation, the candidate can be awarded a scholarship covering part of the overall tuition fee (up to 20%). The eligibility for a possible scholarship will be decided by Rome Business School’s academic committee during the evaluation of the candidate’s application.

The tuition fee for this Master is 6.000 Euros. It can be paid:

  • In installments
  • In a single solution (this option grants the student a 10% discount on the overall amount of the tuition fee)

Jumpstart the rest of your life!

If you are looking for top-quality advanced training in a particular business area, countless opportunities for skills development and testing yourself, ways to expand your professional network and make contact with elite professionals working in several business fields, we have exactly the program for you. From there, it’s all up to you! Your determination and willingness to learn and experience new ways of thinking are all you need to make the most of one of our programs and start making your way along the path towards success in your career.

Rome Business School obtained official recognition from Eduniversal’s Best Masters & MBA Ranking 2019 for four of its Master’s Programs, a remarkable achievement for our institution which is testament to the quality of the work and dedication that all the members of the Rome Business School community put into constantly taking it to a higher level of educational excellence in order to train more effective managers for a better world.

Last updated May 2020

About the School

The Rome Business School is a Rome, Italy, based Institute of excellence devoted to managerial training and research, which operates internationally, with alumni hailing from more than 140 countries w ... Read More

The Rome Business School is a Rome, Italy, based Institute of excellence devoted to managerial training and research, which operates internationally, with alumni hailing from more than 140 countries worldwide. Read less
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