Master in Political Marketing and Communications (Part-Time)

General

Read more about this program on the school's website

Program Description

Rome Business School’s Master in Political Marketing and Communication is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes through marketing and communication techniques that support political campaigns, political branding, political events, and any type of political activity. The program delivers an intensive and all-encompassing training aimed to produce professional figures who can skilfully work in every environment and successfully structure campaigns and strategies for institutions, companies, organizations, and political parties. 

Polling station sign door Elliott Stallion / Unsplash

Program Structure

Rome Business School’s Master in Political Marketing and Communication is structured to provide participants with a though preparation for the Political and electoral communication sector and crucial aspects of other related fields, starting with a wide overview of the broader management world and then proceeding to analyze all the specific subjects and aspects of Political communication development and management, as well as providing an in-depth insight of marketing and communication and their application to politics, its trends and best practices, as well as how they can be successful among the masses. 

Learning Objectives

At the end of the course of study, the participants will learn to: 

  • Understand the importance and interrelation between Politics, Media, and Communication.
  • Structure precise operational plans and strategies for the promotion of a political candidate or group.
  • Make the best use of social media and of the web for political-electoral marketing and communication ends.
  • Learn about new visual and off-line means of communication for a winning placement in the political- electoral market.
  • Enhance public speaking capabilities also in terms of consultancy to others.
  • Correctly set up and manage an electoral campaign and its communication strategies and media relations.
  • Know and understand the peculiarities of the different electoral systems.
  • Utilize and design political-electoral research and surveys.
  • Identify and add value to different leadership styles.
  • Know the best techniques for the organization of a political event and for its communication and media strategy.
  • Realize effective fundraising campaigns.
  • Manage press office activities aimed at the promotion of political candidates or parties.

Career Opportunities

With our help, you can create your career strategy via a journey of self-reflection, exploration, and achievement. This program is designed to help you build a solid path towards a successful career and professional future as well as to find opportunities in line with your ambitions and expectations. In particular, the school offers the following services to the enrolled students:

  • Individual Career Counselling Meeting
  • Rome Business School’s Official Career Portal
  • Professional Workshops
  • Rome Business School’s Talent Focus
Last updated Jun 2020

About the School

The Rome Business School is a Rome, Italy, based Institute of excellence devoted to managerial training and research, which operates internationally, with alumni hailing from more than 140 countries w ... Read More

The Rome Business School is a Rome, Italy, based Institute of excellence devoted to managerial training and research, which operates internationally, with alumni hailing from more than 140 countries worldwide. Read less
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