Master in Organization of Events, Protocol and Business Tourism (MICE)

The Master in Organization of Events, Protocol and Business Tourism of Ostelea aims to train professionals and managers to lead business projects focused on the planning and management of different types of events (especially actions of Meetings, Incentives, Conferences and Exhibitions as well as congresses and conventions, professional fairs), dominate the concepts of protocol and communication strategies and public relations and generate tourism development focused on the segment of quality business tourism.

Reasons to study the Master:

  • Barcelona as a business destination and world-class congresses, such as BTravel or Bridal Week, which is used for the practical delivery of certain subjects.
  • This Master is taught in Madrid and Barcelona
  • Personal brand management: The program includes the development of skills in the field of personal brand management, which affect the learning of personal marketing techniques and employability, in order to detect professional opportunities in Spain or in other countries .
  • Extensive program of visits to fairs, events and organizations: In the 2015/2016 course the master students visited the IBTM and Alimentaria fairs, the Dalí Museum in Figueres, and the TV3 Marathon, in which they collaborated with the organization of the campaign against obesity.


The Master in Organization of Events, Protocol and Business Tourism will allow you to:

MEET THE MICE INDUSTRY (Meetings, Incentives, Conferencing and Exhibitions) and the Protocol area of ​​the institutions.

Build a strong knowledge base of the industry from an international perspective and always from the managerial approach.


To train executives oriented to the business management of the tourist companies able to obtain the expected results globally.


To present the keys to the elaboration of strategic plans and their application to immediate action in MICE environments (Meetings, Incentives, Conferencing and Exhibitions).


Develop the creativity and innovation capacity in the industry and its sustainable management through a comprehensive and specialized training, qualifying the participants for the assumption of positions of responsibility.


Develop the necessary management skills of a global manager of MICE companies to ensure that collaborative, assertive and participatory work is developed among all team members.


The Master in Organization of Events, Protocol and Business Tourism of Ostelea is classified into 5 modules:

  • Structure and finances of the tourism sector.
  • Talent management and innovation.
  • Business management of events organization and business tourism in global environments.
  • International marketing, events protocol and business tourism.
  • Master's Thesis

Professional careers

The Career Careers Service is a support area for students and former students. Our objective is to guide and accompany the student to reach new professional goals, as well as to achieve a better adjustment between their expectations and professional interests with the labor market.

Professional Career Services

  • Employment Exchange
  • Executive Employment Partner Program
  • Online employment forum
  • Cycle of online entrepreneurs
  • Webminars Talent Development

Professional outings

  • Director of establishments focused on business tourism and organization of events, such as palaces
  • congresses and conventions, fairs, incentive agencies and other acts of commercial promotion in the field of
  • public relations
  • Hotel establishments dedicated to hosting events, such as congresses, conventions and conferences.
  • Companies that use sponsorship and patronage as a communication tool and need to
  • qualified professionals who manage the events they are going to organize or sponsor, and who design the
  • Sponsorship of profitable projects from the point of view of visibility and return on investment.
  • Departments of public institutions of any field dedicated to the implementation of policies
  • cultural, patrimonial and artistic through the design, planning and management of events in this field.
  • Protocol specialists in both private and official events, working in companies or on their own.
  • Marketing directors of companies focused on business tourism
  • Organizers and campaign managers for cultural events commissioned by private, public or private companies
  • individual customers.
  • Consultants in the development, commercialization and financing of events.

Admissions and Titling


The admission process guarantees the suitability of the candidates, in this way all the participants will be able to take full advantage of this learning experience.

To start the admission process it is necessary to fill in the information request. From that moment Ostelea will contact the candidate to close an interview to which the following documentation must be submitted:

  • The Curriculum Vitae
  • Motivation letter
  • Two letters of recommendation
  • Minimum demonstrable work experience of 3 years

After finishing the interview, the Admissions Committee will analyze case by case and communicate the resolution to the candidate to inform him of the status of his admission.


The participant who successfully completes the program will obtain TRIPLE TITLE:

  • The Master's Degree in Organization of Events, Protocol and Business Tourism by The Ostelea, School of Tourism
  • The Master's degree in Organization of Events, Protocol and Business Tourism by EAE Business School.
  • The degree from the University of Lleida.


The master's degree is aimed at professionals in the sector with a minimum of 3 years of work experience.

Program taught in:
  • Spanish (Spain)

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10,933 EUR
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