Technology and the new digital ecosystem, above all the Internet and social networks, have changed the way we inform ourselves and buy as consumers, as well as the way we communicate and relate to our customers. The main factors that explain this change are:

  • The Internet is a mass media, bidirectional and used throughout the world.
  • The Internet protocol can be supported by multiple devices: TV, smartphones, tablets, computers and even appliances.
  • The Internet allows us to measure the results of any campaign or action we take.
  • The Internet facilitates the completion of the transaction within the same means of communication.
  • Internet supposes the rupture with the traditional models of distribution, since it allows us to dispense with the distribution chain and establish a 100% direct contact.
  • Finally, trends such as the virtual reality applied to the user, Big Data or the developments in IoT (Internet of Things) present us a highly changing world, where the onmicanalidad and the breaking of the barrier between online and offline is more patent.

The Master in Online Marketing and Electronic Commerce is designed to train Marketing professionals who know how to incorporate new channels, media and languages in their commercial strategy and relationship with the client. For this, different techniques, tools and specific competences of the digital environment will be addressed, including the analysis of results that guarantees the return of investments in these actions. Thus, based on an approach close to project planning, all the key aspects that allow the development of successful communication, relationship and digital sales strategies will be covered.

The student will have the option, at the end of the school period in Barcelona, to complete a two-week residential stay at Kean University (USA).

Master in Online Marketing and Electronic Commerce - Campus Madrid

Study the master of online marketing and electronic commerce of EAE and become the professional that all companies demand. Learn to incorporate new channels, media and languages to a commercial strategy to get more out of it.


Reasons for the Master in Online Marketing and Electronic Commerce of EAE Business School

  1. Residential Program In New York
    At the end of the school term, you can take a two-week stay at the University of Kean (USA). This residential stay has an additional cost.

  2. Experiential component
    We propose an eminently practical program with which you can benefit from an extensive program of visits to companies such as Google, LinkedIn and Amazon, among others.

  3. Prestige Partners
    We are partners of the main marketing associations in Spain such as the Spanish Marketing Association (AME) and the Spanish Association of the Digital Economy (ADIGITAL).

  4. Business Networking
    Meetings with professionals from large companies and other students, which will allow you to expand your network of contacts. In 2017 we organized meetings with executives of companies such as Microsoft, Red Bull, HP, CEPSA or Grupo Hero, among many others.

  5. International Talent Program
    If you aspire to an international professional development, you will have maximum visibility among the multinationals that collaborate with EAE through Employment Workshops and interviews with headhunters and international selection consultants.

  6. EAE Emprende
    Through our business incubator, we train, finance and accompany your entrepreneurial projects. EAE Lab will provide you with the necessary resources and environment so that you can identify the competitive advantages and develop your business idea.

  7. Advisory Board
    Our master's degree curriculum is developed jointly with a consultative body made up of 23 professionals from companies such as Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa or Dockers, among others.

  8. Ranking the world
    EAE , in the Top 35 of the best European masters in the Communication area (Eduniversal Best Masters Ranking Worldwide 2016-2017). EAE , with the best master's degree in Communication in Spain (ranking "250 Masters, ed. 2017" from El Mundo)

Requirements and Admission

Double Degree

The participant who successfully completes the program will obtain the title of Master in Online Marketing and Digital Commerce by EAE Business School and the qualification of the Polytechnic University of Catalonia (Barcelona Campus) or the Rey Juan Carlos University (Madrid Campus).

In order to obtain the qualifications granted by the universities, it is necessary to comply with the requirements requested by said institutions.

Admission process

The fundamental objective of our admission process is to ensure the suitability of the candidates, through professional sutrayectoria and academic curriculum. All participants should get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni.

To start the admission process it is necessary to fill in the corresponding form, so that the profile of the candidate can be evaluated by our Academic Committee. If the resolution of the Admission issued by the Academic Committee to the Master in Online Marketing and Electronic Commerce is positive, the candidate may formalize his / her enrollment in this Master.


Professional outings

The Career Careers Service of EAE Business School is responsible for creating new job opportunities that guide and accompany the student, with an analysis of their profile, to achieve their professional goals and adjust their expectations and interests to the labor market.

The Careers Department also organizes events to promote employability such as the Online Employment Forum; the Bank of Opportunities with more than 6,000 job offers published per year; or the International Talent Program, aimed at students seeking international development and visibility in multinational companies, with workshops and interviews with headhunters from different parts of the world. EAE also participates in the employability programs of brands with great projection such as L'Oreal, Banco Sabadell, Leroy Merlin, Kyocera, Schneider Electric, IBM, among others, to which students have access.

Some of the most common professional exits after completing the Master in Online Marketing and Electronic Commerce are:

Professional outings:

  • Digital Project Manager
  • Director of Digital Marketing
  • Ecommerce Director
  • SEO responsible
  • Responsible for SEM
  • Brand Digital Manager
  • Content Manager
  • Content Curator
  • Digital Communication Manager
  • Community Manage

Some data of our Employment Report 2017:

  • 93% of students find work before six months after the end of the program
  • 34% increased their salary up to 30% one year after completing the master
  • 67% of students have achieved a job opportunity through some of the available routes through EAE Business School
  • 74% accept a new profession offer after graduation
Program taught in:
  • Spanish

See 18 more programs offered by EAE Business School »

Last updated December 20, 2018
This course is Campus based
Start Date
12 months
13,500 EUR
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