The Master in New Media and Marketing Communication is a response to the fast pace of change within the world of communication, offering the latest skills and tools with regard to digital communication.
By establishing solid marketing foundations that focus on the creation, management and performance analysis of social media content, the course allows students to develop the ability to interpret companies’ needs and transform them into effective content and communication plans.
The Master in New Media and Marketing Communication is a full-time program taught in English and structured in 1,500 hours of learning activities over 12 months of study, divided into 360 hours of lecturing, an estimated 540 hours of independent study, and 500 hours of internship.
Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships.
The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Digital Technology Management/Artificial Intelligence too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 90% of students work in a company.
The BBS Career Service assists and supports students since the very beginning, along with a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.
At Bologna Business School we understand the importance of financial aid in supporting our students to achieve their educational goals. We are aware that an advanced, high-quality training path can be a significant commitment but we also truly believe that investing in one’s future always pays back. Bologna Business School is pleased to offer partial scholarships to the most meriting students.
Thanks to the agreement between Bologna Business School and Intesa Sanpaolo, participants are eligible to apply for “PerTe Prestito Con Lode”, a long-term and low-interest honor loan.
- Loan amount equal to the enrollment fee
- Reduced interest rate
- No collateral required
- Repayable in 10 years
- Without early closing fees
Program taught in: