Master in New Media Management

General

Program Description

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When every company has a website and a 360-degree communications plan, every company is a media company. At Syracuse University, Newhouse students in the New Media Management graduate program practice the application of innovative digital solutions to strategic communications problems in both traditional and new media businesses.

"It isn't just the media that has to reinvent storytelling on new platforms; every company has to tell its story differently."

- Larry Kramer '72Former president and publisher, USA TODAY

Graduate Education is a Faculty/Student Partnership

New Media Management students work closely with faculty members in a guided professional digital communication experience in our state-of-the-art facilities. Core courses in the program cover topics like:

  • Technologies that shape state-of-the-art practices like SEO and SEM.
  • Designing enterprise web and social media communications.
  • Optimizing media through data-driven management.
  • Managing strategic business processes like marketing and finance.
  • Designing digital customer touch points like apps and responsive sites.

At the end of your program, you’ll participate in a capstone project with a real-world client. New Media Management students have worked directly with companies like Foursquare and Sony Pictures Digital.

Last updated Jun 2018

About the School

The Newhouse School at Syracuse University is one of the nation’s premier communications schools where talented students come to study and learn from top industry professionals. We pride ourselves on ... Read More

The Newhouse School at Syracuse University is one of the nation’s premier communications schools where talented students come to study and learn from top industry professionals. We pride ourselves on the highest caliber education made possible by an incredible, forward-thinking faculty and state-of-the-art facilities. We offer 11 professional master's degree programs in public communications, most of which can be completed in one calendar year. We also offer an academic master's program in media studies and a Ph.D. program in mass communications. Read less