Master in Multimedia & Interactive Design
The course is aimed at candidates who already possess a degree in Graphic Design, Photography or hold similar work experience. The curriculum is designed to prepare students as the role of specialists in visual languages related to multimedia communication through strategic competences in the practical use of video, sound and the interaction with real space.The submission of a portfolio, a knowledge of Adobe Photoshop, Illustrator and Indesign and the basics of photography are a prerequisite for access the master. The student will be able to realize multimedia project complexities for use in various contexts. Starting from the process of storyboarding, the student will acquire technical and theoretical knowledge focused on the creation of a video project from setting to shooting. Subsequently the student will delve into the techniques and subject analysis in order to conceive proposals, which will become useful starting points for the development of a project for a company in industry.
In the final phase of the course, the experience gained with the company and the research methods acquired will permit the student to create independently a real project that is both innovative and personal. Thanks to the use of techniques such as 3D animation and sound design as applied to the moving image , the student will create a video that is contextualized in a physical space.
Specialized in the use of the multimedia languages linked to video, sound, motion graphics and 3D animation, the visual designer will have a cultural training in the aereas of cinema, art, and music including new trends in communication. They will understand the techniques to set and shoot a video through the use of the most innovative software, as well as to plan experimental strategies that are in line with the field of new media and communication codes.
The Visual designer works as a freelance designer or with one of the many companies dealing with “brand experience”, advertising, corporate identity, web and event design. Insofar as the career opportunities available, this professional can find work in an advertising company, TV and broadcasting, video production agencies, web agencies, press offices or in a graphic design studio, etc.
- process communication strategies connected to brand experience;
- set up complex multimedia projects and apply them to different contexts of brand coordinated communication;
- Integrate the language of graphic design with the language of video;
- manage the use of sound in a multimedia project;
- analyse the use of 3D animation techniques and motion graphics within a video project.
- Visual communication
- Design of new media
- Interactive video and artistic direction
- Research methods
Students who successfully complete the programme will be awarded with an Istituto Marangoni certificate.
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