Master in Media Technology: Strategic Media Development

General

Program Description

New forms of digital media technologies emerge every day, affecting all aspects of our lives as well as changing how organisations and society operate, often in rapid and unexpected ways. From constantly changing forms of mobile communications to virtual and augmented reality, technologies offer new ways of interacting with each other, managing our wellbeing, studying, working and organising our societies.

Creating and managing this complex and rapidly changing media environment requires the ability to see beyond the hype and make informed and timely decisions. This calls for an advanced understanding of the complex interplay between people, organisational processes and digital technologies. In this master’s programme you — the future professionals and researchers — will learn to navigate the complexities of this new media environment, and to lead the strategic development of future media technologies across various industries where digitalisation is happening and digital media is a key element of success.

ADMISSION REQUIREMENTS

Bachelor degree in media technology or in a related field with a minimum 180 European Credit Transfer System credits. Examples of related fields include: computer science, informatics, information systems, human-computer interaction, interaction design, media/IT management, game development, media and communication science and digital cultural studies. English proficiency equivalent to English 6 from a Swedish upper secondary school.

Make, critique and strategise

The programme offers a unique interdisciplinary, research-based and industry-relevant curriculum that focusses on strategic media development in the data-driven society that is now emerging. As a student, you will learn how to work proactively from technological, business-oriented and user-centric perspectives to innovate and drive change with media. The programme offers ways for you to build and perfect your skills to:

Make:

Our courses teach you hands-on skills for finding clarity in complexity, framing problems, and working in creative, experimental ways when designing and prototyping a range of media technologies.

Critique:

You will engage with cutting-edge research and theoretical perspectives on media. You will develop critical thinking skills that allow you to analyse and position media within cultural, historic, ethical, economic and technological contexts.

Strategise:

You will gain theoretical knowledge and practical skills for data analysis and visualisation, managing uncertainty, thinking and acting strategically, and creating value for organisations and society with media technologies.

Grounded in research

The programme is part of a vibrant interdisciplinary research environment that includes the Data Society Research Platform and the Internet of Things and People research centre. You will take part in the ongoing faculty research projects during your specialisation course.

  • The Data Society research program
  • Internet of Things and People
  • Fair Data
  • Re-humanising Automated-Decision Making
Connected with practice

The programme has strong partnerships and relationships with industry experts and organisations from the local community. Our downtown neighbourhood is home to a number of media, technology and creative companies and organisations. You will have the opportunity to collaborate with local industry and gain real-world experience through cases, projects, and internships.

"As the pace of technological change continues to increase, the industry will have access to new and extremely powerful tools. But at this break-neck speed of development, it will be increasingly difficult to navigate the plethora of opportunities. The new generation of leaders and entrepreneurs must, therefore, be adept at technology while at the same time being able to help organizations imagine the future, facilitate cross-disciplinary collaboration and navigate uncertainty. Malmö University has developed a very ambitious master’s program to teach these skills."Mats Weidmar, Co-founder and Innovation Strategist, Jayway by Devoteam

Students and alumni

Our students come from all over the world and from various professional and educational backgrounds such as media technology, computer science, informatics, information systems, human-computer interaction, interaction design, media/IT management, game development, media and communication studies, and digital cultural studies.

In the age of rapid digitalisation of all industries and infiltration of digital media technologies in every aspect of everyday life, the demand for digital media experts is quickly increasing in several industries.

Graduates with a master’s degree in media technology can pursue several potential career paths. Our alumni either take managerial positions within their professional domain, or explore new career opportunities related to the development and management of media technologies. Our graduates’ job titles include, but are not limited to, media strategist, developer, analyst, media manager, digital marketing manager, and media consultant. The degree is also relevant for new positions that are continuously developed as technology and the market changes.

Entry requirements
  1. Bachelor degree in media technology or in a related field with a minimum 180 European Credit Transfer System credits. Examples of related fields include: computer science, informatics, information systems, human-computer interaction, interaction design, media/IT management, game development, media and communication science and digital cultural studies.
  2. English proficiency equivalent to English 6 from a Swedish upper secondary school.
Organisation

The program consists of four semesters during which students gradually develop theoretical knowledge and practical skills needed in the rapidly changing media-technology context.

Learning outcomes

Knowledge and understanding
By the end of the program students should be able to:

  • demonstrate a broad understanding of the field of media technology, and an advanced knowledge of media technology development, with a particular emphasis on strategic innovation, research and development.
  • demonstrate advanced knowledge of methodologies in the field of Media Technology.
Competence and abilities
By the end of the course students should be able to:
  • critically and systematically integrate knowledge in order to analyze, assess and manage complex problems and situations, particularly in situations with limited access to information,
  • critically, independently and creatively identify and formulate research problems, as well as plan and carry out advanced tasks within given time frame,
  • clearly communicate and discuss research findings, knowledge created, and any underlying arguments to different audiences, nationally and internationally, both in writing and orally,
  • demonstrate skills required to independently participate in research or development work.
Evaluation abilities and approach
By the end of the course students should be able to:
  • evaluate media technologies in relation to relevant scientific, societal, and ethical considerations, and show awareness of ethical aspects of research and development,
  • show insights into the possibilities and limitations of science, its role in society, and the responsibilities related to its use,
  • identify the need for further knowledge and take responsibility for continuous knowledge development.

Degree

Master's Degree (120 credits).

Master of Science (120 credits) in Media Technology.


To earn a master’s degree in Media Technology, students must complete 120 ECTS credits, at least 105 ECTS of which must be within the Media Technology major. This includes 30 ECTS of master’s thesis. All required courses must be passed. In addition, students must hold Bachelor degree with minimum 180 ECTS or equivalent.

Last updated November 2019

About the School

Malmö University strives to be part of society at every level. Whether that is regionally, nationally or globally, its focus is making the world a better and fairer place.

Malmö University strives to be part of society at every level. Whether that is regionally, nationally or globally, its focus is making the world a better and fairer place. Read less