Master in Media Technology: Strategic Media Development

Malmö University

Program Description

Master in Media Technology: Strategic Media Development

Malmö University


The media landscape is in a state of constant change, and new media are being used and developed in an increasing amount of contexts. This one-year master’s programme provides you with the knowledge to manage and understand media technology, an interdisciplinary and rapidly changing field.

Media technology focuses on the development and management of current and emerging media technologies in relation to relevant social, economic and cultural contexts. As a student, you will be able to learn how to work proactively in a changing market, from technological, business-oriented and user-centred perspectives.

The programme provides you with the opportunity to gain in-depth knowledge of the theoretical and practical preconditions under which new media technologies evolve and are applied to management and decision-making in business contexts. You will develop skills required for working strategically, innovative and change-oriented with new media technologies. You will be able to think and act strategically about issues related to new media development, including; online streaming services, augmented reality and multi-channel publishing.

Media Technology in Malmö

This master’s programme works closely with the business sector and provides you with competences highly requested in the media industry. Developed to meet the needs in this field you will have the opportunity to focus on, and deepen your knowledge of different aspects of media development.

Combining competences from a wide range of relevant fields: including internet of things, digital humanities, data analysis, ethnography and more, this programme offers a unique interdisciplinary focus. Navigating in this multidisciplinary environment requires a critical and creative approach; therefore, the programme focuses on challenge-based, case-based learning. Guest lecturers include digital entrepreneurs, business managers and guest professors, and the courses are conducted in close collaboration with different stakeholders, such as businesses and organisations.

What career will you be prepared for?

As a graduate, you will be well-suited to high-skilled jobs in a wide range of work related to the development and management of activities in the media market, including media strategist, developer, analyst, project manager, production manager, marketer and software developer.

Entry requirements

Degree of bachelor in Media Technology or in a related field. Examples of relevant degrees include, but are not limited to: computer science, informatics, information systems, human-computer interaction, interaction design, media/IT management, game development, media and communication studies and digital cultural studies. All degrees must be equivalent to at least 180 higher education credits.

The equivalent of English 6/English B in Swedish secondary school.

Organisation

Based on media technology the student is expected to be able to drive activities related to work of change, in relation to social, economic, and technical aspects, and the theoretical and practical preconditions under which new media technologies evolve. This provides the students with the prerequisites to successfully develop and lead future businesses in the rapidly changing field of media technology. After completing the programme, students should be well prepared to understand and manage different kinds of media-technology innovations and strategic development in their future professional careers in industry or academia.

The program consists of five courses (see below), which build on each other. The courses are read full time and sequentially (ME610A, ME6011A, ME613A, ME612A and ME620A).

Courses

  • Theorizing Media Technology, 7.5 credits (ME610A)
  • Prototyping Media Technology, 7.5 credits (ME611A)
  • Researching Media Technology, 7.5 credits (ME613A)
  • Decision Making in Media Technology, 7.5 credits (ME612A)
  • Media Technology: Master's (One Year) Thesis, 30 credits (ME620A)

Learning outcomes

Knowledge and Understanding

On completion of the Master’s programme in Media Technology the student shall demonstrate:

  • deepened knowledge and understanding of media technology, including an overview of the field and advanced knowledge in new media technologies and multi-channel publishing in relation to strategic innovation efforts, as well as insight into current research and development
  • deepened knowledge of methodologies used in Media Technology

Skills and abilities

On completion of the Master’s programme in Media Technology, the student shall demonstrate the ability to:

  • integrate knowledge and to analyse, evaluate and handle complex problems and situations also with limited information
  • independently identify and formulate problems, as well as plan and, by using suitable methods, carry out advanced tasks within given time frames
  • orally and in writing clearly present and discuss one’s conclusions and the knowledge and the arguments these are based upon, in dialog with different groups
  • apply the skills that are required to participate in research and development work, or to work with other qualified tasks

Judgement and Approach

On completion of the Master’s programme in Media Technology the student shall demonstrate:

  • capability, within the area of Media Technology, to make judgments taking into consideration relevant scientific, societal, and ethical aspects, as well as, showing awareness of ethical aspects of research and development
  • understanding of the possibilities and limitation of science, its role in society, and the responsibility of its use
  • ability to identify one’s needs for additional knowledge and to take responsibility for one’s progress within the area
This school offers programs in:
  • English
Malmö University

Last updated October 13, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2019
Duration
Duration
1 year
Full time
Price
Price
110,000 SEK
Information
Deadline
Jan. 15, 2019
first admission round. April 15 deadline for second admission round.
Locations
Sweden - Malmö, Skåne County
Start date : Aug. 2019
Application deadline Jan. 15, 2019
first admission round. April 15 deadline for second admission round.
End date Request Info
Dates
Aug. 2019
Sweden - Malmö, Skåne County
Application deadline Jan. 15, 2019
first admission round. April 15 deadline for second admission round.
End date Request Info
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