Master in Media Management
The main objective of the Media Management programme is to provide students with the skills required for managing media enterprises, preparing them for advanced industrial positions or continued graduate studies.
Media Management focuses on the development and commercial operation of media products and services aimed at a consumer market. The programme therefore consists of courses offering relevant knowledge regarding technology, content, production, distribution, market understanding and enterprise management in the media industry and related areas.
The programme is structured by focusing on two main areas, one with technical courses in media production with emphasis on video, printing, web and interactive media. The other area is concerned with media management and involves one course given by the Stockholm School of Economics in close relation with media industry, including both guest lecturers and project work.
The programme is multidisciplinary, combining media technology and computer science with economics, management and business development. It is aimed at students on a Bachelor’s level wishing to acquire the knowledge and skills to manage and develop enterprises in the media industry or using media communication in their business activities. It will also provide a background for PhD studies in this field.
The final semester is devoted to the degree project, which is focused on using scientific methodology to solve a problem within the scope of the programme. The project may originate from an industrial problem or be suggested by one of the research groups at the relevant departments. The results are presented in a thesis – the degree project – and in a formal thesis seminar.
Former students within the field of Media Management are, to date, in considerable demand on the job market. Alumni have come to occupy a wide variety of positions within the media and marketing industries. Examples include publishing, television and interactive media firms and there are also a number of former students that have embarked upon a career within consulting, in firms such as McKinsey and Accenture.
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Last updated March 23, 2017