The main objective of the master's program in Media Management is to provide students with the skills required for managing innovative media companies. The program equips you for managing positions, business developing, entrepreneurship skills, preparing you for advanced industrial positions, or continued graduate studies.
Media Management at KTH
The program is multidisciplinary, combining media technology, with intercultural communication, business management, project management and business development.
The Media Management program focuses on the development and commercial operation of media products and services aimed at the consumer market. The program consists of courses offering relevant knowledge regarding media technology, product development, media innovation, intercultural communication, market understanding and enterprise management in the media industry and related fields. During the two years, all students will follow a program integrating course that ties the program together, covers cross-course topics and provides contact with the industry. The final term is devoted to the degree project, which is focused on using scientific methods to solve a problem within the scope of the program. The project may originate from an industrial problem or be suggested by one of the research groups at the relevant departments.
The program is organized around two main areas, one with technical courses on media production (video, print, web, interactive media). The other area focuses on management, including courses given by the School of Industrial Engineering and Management (KTH) and Stockholm School of Economics, typically in the form of project work. The program is highly international, with students and faculty coming from all over the world.
Former students work in a wide variety of positions within the media and marketing industries. Examples include digital publishing, broadcasting companies, interactive media firms, and consulting companies such as Deloitte Digital, Tobii Dynavox, Netlight Consulting and Accenture in countries such as China, Sweden, Russia, Germany, the Netherlands, Singapore, Cambodia, and India. Doctoral studies in this field are also possible after this program.
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