Introduction
The master's programme in Media Management provides students with the skills required for managing innovative media companies. Graduates from the programme are equipped to take on advanced industrial positions or continued graduate studies. The master's programme in Media Management is multidisciplinary, combining media technology, with intercultural communication, business management, project management and business development.
Media Management at KTH
The master's programme in Media Management focuses on the development and commercial operation of media products and services aimed at the consumer market. The programme consists of courses offering relevant knowledge regarding media technology, product development, media innovation, intercultural communication, market understanding and enterprise management in the media industry and related fields. During the two years, all students follow a programme-integrating course that ties the programme together, covers cross-course topics and provides contact with the industry. The final term is devoted to the degree project, which is focused on using scientific methods to solve a problem within the scope of the programme. The project may originate from an industrial problem or be suggested by one of the research groups at the relevant departments.
The programme is organised around two main areas. One area consists of technical courses on media production including video, print, web and interactive media. The other area focuses on management, including courses given by the School of Industrial Engineering and Management (KTH) and Stockholm School of Economics, typically in the form of project work. The programme is highly international, with students and faculty coming from all over the world.
This is a two-year programme (120 ECTS credits) given in English. Graduates are awarded the degree of Master of Science. The programme is given mainly at KTH Campus in Stockholm by the School of Electrical Engineering and Computer Science.
Topics covered
Management, Digitalisation, Media production, Media, ICT and entrepreneurship, Media and sustainability, Intercultural communication, Media Law, Innovation.
Career
Former students work in a wide variety of positions within the media and marketing industries. Examples include digital publishing, broadcasting companies, interactive media firms, and consulting companies such as Deloitte Digital, Tobii Dynavox, Netlight Consulting and Accenture in countries such as China, Sweden, Russia, Germany, the Netherlands, Singapore, Cambodia and India. Doctoral studies in this field are also possible after this programme.
After graduation
Production manager, Content manager, Film producer, Art director, Head of innovation, Consultant, Researcher, Marketing analyst, Media entrepreneur
"The fact that my programme is in cooperation with SSE Stockholm School of Economics makes it so exceptional that gives us so many opportunities in the fierce competitiveness of today's labour."
Grigorios from Greece
Sustainable development
Graduates from KTH have the knowledge and tools for moving society in a more sustainable direction, as sustainable development is an integral part of all programmes. In all mandatory courses in the master’s programme Media Management, UN’s Sustainable Development Goals (SDGs) are covered in different ways. The three key SDGs addressed by the master's programme in Media Management are:
5 Gender Equality
8 Decent Work and Economic Growth
12 Responsible Consumption and Production
The master’s programme in Media Management addresses questions of sustainability from several angles. Since the most efficient way in which to work for sustainability is in and through organisations and institutions, the programme focuses on social sustainability and gender equality through courses on Media Production and Intercultural Communication. The course Media Law introduces students to environmentally responsible marketing policies, and also how to use contracts as a tool to ensure sustainability. In courses on business practices, students learn about the role of externalities (such as air) for climate change. Also, more theoretical courses, such as Theory and Method for Media Technology, address sustainability in the way we learn to relate to the natural world.
In addition to the mandatory courses, students are strongly recommended to deepen their understanding of intercultural communication and management by taking the courses Leadership in Cross-Cultural and Industrial Contexts (6 ECTS credits) and Leadership and Power in Industrial Organisations: Perspectives of Gender and Diversity (6 ECTS credits). Another recommended elective course that develops students’ understanding and knowledge of social sustainability is the course of Social Entrepreneurship (7.5 ECTS credits). To improve students’ understanding on how media and ICT affect the climate, students are also recommended to take the course Sustainability and Media Technology (7.5 ECTS credits), and they can deepen their knowledge through the course Sustainable ICT in Practice (7.5 ECTS credits). In addition to the courses mentioned above, sustainability is a strong theme in project work in many courses given as part of the programme. For instance, a majority of the projects in the Advanced Project Course in Media Management (7.5 ECTS credits) are typically related to one or more of the SDGs, as are degree project topics.
Admission requirements
To be eligible for the programme, you must have been awarded a bachelor's degree, be proficient in English, and meet the programme-specific requirements.
Bachelor's degree
A bachelor's degree, equivalent to a Swedish bachelor's degree, or equivalent academic qualifications from an internationally recognised university, is required. Students who are following longer technical programmes, and have completed courses equivalent to a bachelor's degree, will be considered on a case-by-case basis.
Students in their final year of undergraduate studies may apply and, if qualified, will receive a conditional acceptance. These applicants must include a written statement according to the instructions given by University Admissions. Students in the final year of undergraduate studies at a Swedish university do not have to provide a written statement in order, if qualified, to receive a conditional acceptance. They must, however, have completed 150 ECTS credits in the bachelor’s programme by 1 February.
English proficiency
English language proficiency equivalent to (the Swedish upper secondary school) English course B/6 is required. The requirement can be satisfied through a result equal to, or higher than, those stated in the following internationally recognized English tests:
TOEFL Paper-based: Score of 4.5 (scale 1-6) in written test, a total score of 575.
TOEFL ITP is not accepted.
TOEFL iBT internet-based: Score of 20 (scale 0-30) in written test, a total score of 90
IELTS Academic/IELTS UKVI: A minimum overall mark of 6.5, with no section lower than 5.5
Cambridge ESOL: Cambridge English: Advanced (CAE) Certificate in Advanced English or Cambridge English: Proficiency (CPE) (Certificate of Proficiency in English)
Michigan English Language Assessment Battery (MELAB): Minimum score of 90
The University of Michigan, ECPE (Examination for the Certificate of Proficiency in English)
Pearson PTE Academic: Score of 62 (writing 61)
The language requirement can also be fulfilled through previous university and upper secondary school studies. More information on recognized English tests, previous studies, and required documents is provided by University Admissions.
​Specific requirements for the master's programme in Media Management
A bachelor’s degree corresponding to 180 ECTS credits, or equivalent, in computer science, media technology, information technology, human-computer interaction, or similar programme with an engineering or science profile, alternatively a bachelor’s degree in social science relevant to the scope of the programme.
Application documents
Your application is not complete without the required supporting documentation. The following general and programme-specific documents must therefore be included in the application in the specified order:
General documents
Certificates and diplomas from previous university studies
Transcript of completed courses and grades included in your degree
Proof of English proficiency
A copy of your passport including personal data and photograph, or other identification documents
Specific documents for the master's programme in Media Management
Curriculum Vitae
Letter of Motivation
Letters of recommendation
