Master in Media Management


Read more about this program on the school's website

Program Description


Are you looking for tools to manage the rapidly changing media industry? Or do you find yourself in the media industry struggling to see the bigger picture?

New technology and changing consumer behavior offer unlimited opportunities for people able to respond to the creative and managerial challenges. A media manager today does not necessarily have an educational background in media or culture. We believe that a successful media manager needs to have a multidisciplinary understanding of the media, based on economics, technology, and culture. Management is about finding appropriate resources, and working with and through other people to accomplish organizational goals.

The Master’s program in Media Management at Arcada gives you the opportunity to combine studies with full-time employment. It presents you with real-life cases and projects useful to a manager in any media-related company. Some courses, such as your master's thesis, can be tailored to benefit both you and your employer. About 25 % of the program consists of scheduled tuition in class and 75 % of the program is conducted as independent/online studies. The program can be completed in one year as full-time studies or two years as part-time studies.

Strategies and innovations in media are intimately linked to research and development. An important part of the curriculum is to plan and accomplish your own development project in the form of a Master’s Thesis. In the process, you will learn to identify problems, ask relevant questions, and report and communicate your findings in a way that meets the academic standards and is relevant to the industry. The aim of the thesis project is to advance the operations or management methods of a creative company or content industrial actors in general. In other words, your master’s education can be seen as a wise investment for your employer, if you are currently in the business.

Please note that master students are not entitled to study-related social benefits such as discount tickets for HSL, VR or Matkahuolto unless you are a member of the student union ASK. However, the Kela Meal Subsidy Card is granted to all degree students.

What you will learn

  • Management and leadership
  • Media economics
  • Media innovations
  • Digital mediascape
  • Problem-solving and knowledge production
  • To predict market trends and industry development
  • Develop content, technology, and business models
  • Planning, implementing and monitoring managerial strategies

Examples of future positions

Graduates will be able to work with a wide variety of tasks, including conventional managerial functions, e.g. analysis and planning in both private and public media. Positions could also include media consultants, communication analysts or research. As the master program is international, graduates have a larger labor market as their arena.

From a student's perspective

Specialize according to your own interests

The Master’s thesis (30 ECTS) is preferably a research report on a development project for a media organization. This organization can be the student’s employer, the student’s own company or some other organization in the media industry that the student can collaborate with. Thesis work gives the student a chance to specialize according to personal background and interests.

Expertise in high demand

The Master’s Degree Programme in Media Management provides you with skills, competencies, and knowledge needed for the challenges in the new media environment. The education gives you a unique opportunity to integrate your previous studies and professional experience with fresh in-depth knowledge.

You will also find yourself in a research-oriented environment. Media Management is a rapidly growing research field that analyses the economic, cultural and technological transformations and tendencies in the media industry. At Arcada University of Applied Sciences, we are currently doing research around Media Platforms, Sharing Economy and Blockchain Technology, among others.

Tuition Fees

Non-European Union/EEA: Yes

Please note that applicants from countries outside the European Union/EEA-area are required to pay tuition fees. This master’s degree program, consisting of 60 ECTS, costs 9 000€.

No scholarships are offered for master level studies.

Last updated Aug 2020

About the School

Arcada is a multi-professional university of applied sciences (UAS) with campus located in Arabianranta, Helsinki. We offer high quality practice-oriented higher education at both Bachelor’s and Maste ... Read More

Arcada is a multi-professional university of applied sciences (UAS) with campus located in Arabianranta, Helsinki. We offer high quality practice-oriented higher education at both Bachelor’s and Master’s levels as well as further education in Swedish and English. Read less