Master in Marketing


Read more about this program on the school's website

Program Description

The Masters in Marketing (MLitt) develops an integrated and critically aware understanding of marketing and organisations and equips students to meet the strategic challenges of the global marketplace.

The Masters in Marketing is a one-year taught programme run by the School of Management.


  • The programme focuses on the role of marketing within organisations and the wider global context within which they work. Upon completion of this programme, you will have an integrated and critically aware understanding of marketing and organisations and be ready to take an effective role within them.
  • This programme has been approved and accredited by the Chartered Institute of Marketing to provide entry onto the CIM's Chartered Postgraduate Diploma in Marketing.
  • Marketing practitioners from industry and academia are invited as guest speakers on a regular basis to speak to take part in the programme, speak to students and lead master classes.
  • Students have the opportunity to go on an annual marketing-related field trip.

Teaching format

Teaching is delivered through a mixture of core and optional modules using a range of delivery methods including lectures, small group tutorials, workshops and seminars. The average marketing cohort is 40 students.

Assessment comprises a combination of coursework and examinations. From June to August, students undertake a research project culminating in a written dissertation of 15,000 words.

Marketing students are academically supported by their dedicated programme director as well as the director of postgraduate programmes.


This programme has been approved and accredited by The Chartered Institute of Marketing to provide entry onto The CIM's Chartered Postgraduate Diploma in Marketing.


Each module typically consists of three to five contact hours per week including lectures, seminars, tutorials and workshops. Assessment is either entirely by coursework, or through a combination of coursework (50%) and a two-hour end-of-semester examination (50%).


Semester 1

  • Consumer Behaviour and Marketing Research: teaches you how to think systematically and critically about consumer behaviour, and understand how the principles of consumer behaviour inform methodological design in consumer research.
  • Contemporary Global Issues in Management: develops an appreciation of how global trends impact on economies, organisations and the practice of management and marketing.

Semester 2

  • Contemporary Conceptual Issues in Management: explores core conceptual challenges in organisations such as the meaning of responsible enterprise and the ways in which personality, power and politics impact on organisations and their communication with key stakeholders.
  • Dialogue and Debate in Marketing (Masterclasses): explores key marketing topics such as globalisation, consumer trust, technology, social marketing and behaviour change, PR and branding.


Students choose two optional modules, taking one in each semester. Optional modules are subject to change each year, and attendance may be limited.

  • Alternative Investment
  • Creative Marketing Communications
  • Entrepreneurship and Business Planning
  • Entrepreneurship, Innovation and Creativity
  • Ethics, Organisations and Management
  • Financial Systems
  • International Financial Management
  • International Marketing
  • Leadership in Organisations
  • Managing Natural Resources
  • Managing People in Global Markets
  • Marketing and Society
  • Managing Non-Governmental Organisations
  • Risk Management
  • Scenario Thinking and Strategy


The final element of the MLitt is a 15,000-word dissertation. The dissertation is normally on a specific area of marketing, students have the freedom to develop a topic of their own, which is of interest and will contribute to future career development and further study goals. You will be encouraged to consider a topic for the dissertation during Semester 1 and will submit your dissertation proposal early in Semester 2. The School of Management will review your proposal and assign a relevant dissertation supervisor on the basis of the proposal.

In order to prepare you for the research required for your dissertation, you will attend a programme of weekly lectures as part of your Dissertation module. Dissertation projects may be group-based or completed individually (students are assessed individually regardless). You will undertake your research and write your dissertation over the summer, submitting in late August.

If students choose not to complete the dissertation requirement for their Master's degree (MLitt), there are exit awards available that allow suitably qualified candidates to receive a Postgraduate Diploma. By choosing an exit award, you will finish your degree at the end of the second semester of study and receive a PGDip instead of an MLitt.

The modules listed here are indicative, and there is no guarantee they will run for 2019 entry.


Alumni from the Masters in Marketing and more generally from other Masters programmes in the School of Management have secured employment in the fields of general management, marketing and brand management, accountancy, investment analysis, fund administration and other aspects of the financial services industry.

Graduates from the Masters in Marketing have taken up roles in a wide variety of organisations in the public and private sector including:

  • Accenture
  • Amazon
  • Forum for the Future
  • Google
  • Deloitte and Touche
  • Microsoft
  • PepsiCo
  • Procter and Gamble
  • Unilever

Masters Extra (MX)

The Masters Extra (MX) programme is designed specifically for taught masters students in the School of Management and focuses on careers as well as personal and professional development. This series of talks, workshops, networking opportunities and activities include guest lectures from leading academics and experienced managers. Participants earn a Certificate in Career Development through regular attendance.

The Careers Centre offers one-to-one advice to all students on a taught postgraduate course and offers a programme of events to assist students to build their employability skills.

Entry requirements

  • A good 2.1 undergraduate Honours degree in business, marketing or a related subject from the UK or the equivalent international qualification. We also consider applicants who have majored in another subject but have a business or marketing minor. Applicants with business experience are welcome, and we will take work experience into account in the evaluation of applications.
  • If you studied your first degree outside the UK, see the international entry requirements.
  • English language proficiency.

The qualifications listed are indicative of minimum requirements for entry. Some academic Schools will ask applicants to achieve significantly higher marks than the minimum. Obtaining the listed entry requirements will not guarantee you a place, as the University considers all aspects of every application including, where applicable, the writing sample, personal statement, and supporting documents.

Application requirements

  • CV.
  • personal statement explaining why you have chosen the programme, why this subject is important to you and why you have applied to study at the University of St Andrews in particular (500 words).
  • two original signed academic references.
  • academic transcripts and degree certificates.
  • evidence of English language proficiency (required if English is not your first language).


International Scholarships Scheme

Scholarships for international students studying selected Masters courses in the School of Management.

Jane M Klausman Women in Business Scholarship

For women pursuing a business or business-related degree.

Recent Graduate Discount

The University of St Andrews offers a 10% discount in postgraduate tuition fees to students who are eligible to graduate or who have graduated from St Andrews within the last three academic years and are starting a postgraduate programme with the University of St Andrews.

Last updated Apr 2020

About the School

As a 600-year-old institution, it's no surprise that the University of St Andrews is known across the globe as a world leader in education. We are Scotland’s best university ranked by the Complete Uni ... Read More

As a 600-year-old institution, it's no surprise that the University of St Andrews is known across the globe as a world leader in education. We are Scotland’s best university ranked by the Complete University Guide 2019, and 2nd overall in the UK (Guardian Good University Guide 2019). Read less
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