Master in Marketing

European School of Economics London

Program Description

Master in Marketing

European School of Economics London

The Master in Marketing* prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, master students explore:

  • innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost
  • e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool
  • marketing strategies of international organisations and approaches to a new international market opportunities
  • customer-driven marketing strategies in emerging economies
  • the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns
  • crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur
Skills Acquired
  • conceptual thinking, critical analysis, and the implementation of strategic action
  • advanced communication and inter-personal skills
  • in-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts
  • advanced enquiry and research skills, holistic thinking, integration and synthesis
  • team working and motivational skills
  • inner responsibility and self-inspection skills required for effective leadership.
Marketing

Course Programme

The Master of Science (MSc) programme is a 12-15 month course.

Completion of the master’s programme necessitates:

  • full-time, compulsory attendance
  • internship placements
  • final dissertation
Term I

5 core courses, common to all master students, regardless of specialisation.

Term II

6 specialisation courses in marketing.

Term III

In this third phase of the programme students will complete a three month internship in a sector relevant to their chosen specialisation and a report based on their experience.

Term IV

he dissertation is the capstone module of the modular MSc. Once the students have completed the three phases listed above they will concentrate on their dissertation.

Internship Programme

ESE offers one of the most extensive and competitive internship programmes available today. The quality of the placement service is a result of the long established relationships that ESE has fostered with global companies for years. This means that students are given excellent opportunities to enter the job market and gain exposure. The internships are structured, evaluated and recognised as an integral part of the course of study and provide each student the opportunity to spend a period of time in a work environment consistent with the chosen specialisation.

ESE has an internship department in every centre responsible for maintaining close relationships with both students and companies, in order to offer each student the possibility of entering a company or an area of business which is of true interest.

The completeness of this preparation - a mix of academic excellence, internationality and work experience -allows ESE graduates to kick off their careers without hesitation, often in the same companies that hosted them for their internships.

London

The European School of Economics in London has its location in the very heart of the city and offers the double benefit of an intimate and highly personal classroom atmosphere amid a cosmopolitan backdrop featuring great diversity.

This school offers programs in:
  • English


Last updated October 23, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2018
Apr. 2018
Duration
Duration
12 - 15 months
Full time
Price
Price
22,000 GBP
Information
Deadline
Locations
United Kingdom - City of London, England
Start date: Jan. 2018
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Start date: Apr. 2018
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Start date: Sept. 2018
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Dates
Jan. 2018
United Kingdom - City of London, England
Application deadline Request Info
End date Request Info
Apr. 2018
United Kingdom - City of London, England
Application deadline Request Info
End date Request Info
Sept. 2018
United Kingdom - City of London, England
Application deadline Request Info
End date Request Info
Price
Registration fee: £ 1,600