Master in Marketing

European School of Economics Madrid

Program Description

Master in Marketing

European School of Economics Madrid

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, master students explore:

  • innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost
  • e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool
  • marketing strategies of international organisations and approaches to a new international market opportunities
  • customer-driven marketing strategies in emerging economies
  • the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns
  • crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur
Skills Acquired
  • conceptual thinking, critical analysis, and the implementation of strategic action
  • advanced communication and inter-personal skills
  • in-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts
  • advanced enquiry and research skills, holistic thinking, integration and synthesis
  • team working and motivational skills
  • inner responsibility and self-inspection skills required for effective leadership.
The ESE Madrid centre is fully equipped with a student study area, computer lab, library, and wireless internet access.

Course Programme

The Master of Science (MSc) programme is a 12-15 month course.

Completion of the master’s programme necessitates:

  • full-time, compulsory attendance
  • internship placements
  • final dissertation
Term I

5 core courses, common to all master students, regardless of specialisation.

Term II

6 specialisation courses in marketing.

Term III

In this third phase of the programme students will complete a three month internship in a sector relevant to their chosen specialisation and a report based on their experience.

Term IV

The dissertation is the capstone module of the modular MSc. Once the students have completed the three phases listed above they will concentrate on their dissertation.


TERM ONE (5 of the following modules)

  • Applied Business Research Methods
  • 21st Century Advanced Business Structures
  • Integrity and Social Responsibility
  • Organisations and their Cultures
  • Managing for Sustainability and Corporate Responsibility
  • Accounting and Finance for Decision Makers
  • Management of Resources and Operations
  • Marketing Management
TERM TWO (6 of the following modules)
  • Innovation Development and Management
  • E-Business and E-Commerce
  • Integrated Marketing Communication
  • International Business Management
  • Services Marketing
  • International Strategic Marketing
  • Sales Promotion
  • Consumer Behaviour
  • Internship
  • Dissertation

Internship Programme

ESE offers one of the most extensive and competitive internship programmes available today. The quality of the placement service is a result of the long established relationships that ESE has fostered with global companies for years. This means that students are given excellent opportunities to enter the job market and gain exposure. The internships are structured, evaluated and recognised as an integral part of the course of study and provide each student the opportunity to spend a period of time in a work environment consistent with the chosen specialisation.

ESE has an internship department in every centre responsible for maintaining close relationships with both students and companies, in order to offer each student the possibility of entering a company or an area of business which is of true interest.

The completeness of this preparation - a mix of academic excellence, internationality and work experience -allows ESE graduates to kick off their careers without hesitation, often in the same companies that hosted them for their internships.

Entry Requirements

Entrance into one of the master programmes at ESE requires the submission of the following documents to the Admissions Office at the ESE centre of interest:

  • Application form, completed correctly
  • A good first degree (second class honours or GPA 3.0 and above)*
  • Resume / CV + Personal Statement
  • Two letters of recommendation
  • IELTS/ TOEFL/CEC** score
  • Three photographs (passport size)
  • Photocopy of passport/ID
  • Application fee (£50) to be paid online addressed to the European School of Economics***
NB: All non-English documents must be officially translated.

* Candidates who do not hold the required qualification but who are able to demonstrate relevant work experience in a managerial position or above for a minimum of 3 years will also be considered.

** Candidates who have completed their studies in the English language (at least 2 years) are not required to submit this test.

*** ESE application fees are non-refundable and must be paid (online or money order) to the European School of Economics prior to the processing of your application. Fee payment must accompany a completed application. Applications arriving without appropriate fees will not be considered.

Course Fees

  • Registration: € 1.600,00
  • Tuition: € 17.000,00
This school offers programs in:
  • English

Last updated October 23, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
12 - 15 months
Full time
17,000 EUR
Spain - Madrid
Start date: Sept. 2018
Application deadline Request Info
End date Request Info
Sept. 2018
Spain - Madrid
Application deadline Request Info
End date Request Info
Tuition fee