Designed for marketers and digital specialists in this age of complexity, the ESSEC MSc in Marketing Management and Digital will enable you to acquire the concepts and tools of marketing and digital as well as the fundamentals of management.

With the burgeoning success of the luxury industry, the concept of luxury brand management has also become increasingly relevant for many different industry sectors. You will learn about brand value and management in the luxury business and how the luxury market has evolved with the age of digitalization.

Sneak Peek

About the Program

Our program fully taught in Singapore, place our students at the heart of the Asia-Pacific region. Asia sees one of the world’s highest rate of digital adoption, and the whole of Asia-Pacific has become the largest digital retail market in the world.

Empowered by digital technologies, marketers now find themselves facing consumers who are better informed, highly impatient and more discerning. What it takes to engage such consumers involves providing the right information at the right time, all the time. A challenge in which digital marketing is well poised to meet.

We also see growing sophistication in the next generation of Asian consumers. These consumers don’t just want the best product in the world, they want products tailored to their tastes and provide unique experiences. Part of this growing sophistication resulted in an increased appetite for luxury in Asia.

The concept of luxury has also evolved. No longer is the definition of luxury linked to the more traditional idea of conspicuous consumption. Now luxury is replaced by an emphasis on quality, authenticity, and uniqueness. Luxury marketing has always been about experiences, a marketer trained in luxury marketing offer a unique competence in experience marketing.

To gear up for this brand-new group of consumers, it is not surprising that the most sought-after skills in the recent year for a marketer has to do with digital and experiential marketing. It is with this aim in mind that we developed the MSc in Marketing Management and Digital.

With

special emphasis in digital and luxury marketing, we aim to equip our students with the skills set, knowledge and experiences to thrive as a modern marketer. There is great synergy among digital and luxury marketing given that luxury brands are increasingly using digital media to court and engage consumers.

Curriculum

Throughout our courses, you will acquire all the concepts and techniques of marketing, digital tools and know-how, managerial skills and good professional practices. These will enable you to succeed in the marketing trades and access management functions in marketing or digital marketing field in various industries.

The program will also focus on the social and ethical dimensions of marketing issues to equip you with the knowledge and skillsets to analyze, reflect, implement and audit marketing and digital marketing policies, in order to drive the managerial and digital transformation of companies.

Build a strong foundation in management, marketing and digital

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International study trip

We offer our students a dynamic and holistic learning experience that goes beyond the classroom. All students undergo a one-week overseas study trip to visit some of the world’s most renowned companies to gain an understanding of their brand heritage, market strategies, target markets, and audience. Representing a wide range of industries and sectors such as luxury retail, automobile, textiles and consulting, the participating companies provide our students with privileged access to their marketing operations, product development and launches.

Companies that participated in our study trips:

  • Capgemini
  • Dormeuil
  • Firmenich
  • Ford Motor Company
  • Gucci
  • L’oreal
  • Remy Cointreau
  • Shanghai Tang

Internship and Professional Thesis

You will be able to apply the knowledge and skill sets you have picked up and built on during the program through a 4 to a 6-month internship. You are also required to complete a professional thesis based on your internship.

Faculty

Our professors are known for their academic excellence, global frame of mind and outstanding teaching methods.

In fact, our professors from the Department of Marketing at ESSEC regularly conduct research on topics including business strategy, consumer behavior, and marketing decision support. They have also been published in some of the most highly regarded academic journals, including the Journal of Marketing, Journal of Marketing Research; Marketing Science; Journal of Consumer Research.

In addition to our full-time faculty, you can look forward to learning from our industry lecturers and practitioners, who bring with them a wealth of expertise, experience, and networks.

ESSEC Asia-Pacific Campus

Proudly representing South-East Asia, one of the most dynamic, fast-growing and economically promising parts of the world, is the Republic of Singapore: home to a booming technology sector, a startup ecology that’s picking up strength and speed, and a few of the most advanced cities in the world. Without a doubt, Singapore - as a link between Asia, Europe, and North-America, has experienced astonishing growth in development and economic prosperity in the past decades.

At the heart of the One-North area, a district dedicated to advancing research, education, and entrepreneurialism, stands the ESSEC Asia-Pacific campus. The 6500 square meter campus is brand new: after opening in May 2015, students and teachers alike develop their careers at the edge of modern technology. The focus is truly on the future: the new campus has been built with the environment in mind and is awarded the Green Mark Platinum Award by the Building and Construction Authority in Singapore.

If you choose to study at this very safe and elegant campus, expect the strong presence of multinational firms that can provide access into the promising future of Asia. Like all campuses of ESSEC, the level of the educational systems is world-class. You could use your experience at the Asia-Pacific campus as a gateway into Asia, or as a rich experience to boost your career in other parts of the world. Whatever your choice will be: once you are part of our diverse community of students, trained in a stable, yet vibrant economy with the typically Singaporean high ease of doing business, you will be optimally prepared to take future challenges head-on.

Choose the Asia-Pacific Campus if:

  • You are attracted to immense potential Singapore as a gateway to Asia has to offer;
  • You enjoy being part of a diverse group of students, pursuing a degree in a world-class educational system;
  • You wish to immerse yourself in a blend between East and West, in a safe and secure environment with top-of-the-bill infrastructure;
  • You are ready to reap the benefits of a fast-growing and welcoming economy, full of business opportunities;
  • You would like to add the Asian way of doing business to your portfolio of competencies.

Careers

Prepare yourself for a fulfilling career in Marketing

Graduates of the program can take up various positions, from the most traditional to the most conventional, a sign that marketing today is at the heart of several functions and spreads across numerous fields of activity: digital marketing, product development, brand management, marketing operations, account management, trade marketing, geo-marketing, marketing communications, etc.

Career Services Support

Students can benefit from a wide range of tools and resources developed in partnership with Career Services, partner companies and ESSEC alumni, such as career coaching, workshops to fully prepare students for entry into the professional world and interaction and experience sharing by experienced professionals.

Admissions

Do I have the profile that fits?

  • Have you obtained or are currently pursuing a Master/4-year bachelor/3-year bachelor’s degree in any field of study (engineering, science, mathematics, business, law, humanities & social sciences, economics, etc.)?
  • Are you a high-potential candidate looking to gain or deepen your knowledge of Marketing?
  • Are you open-minded, internationally oriented and have leadership potential?

Application deadlines

The application deadlines for the academic year starting in September 2019 are below.

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Admission process

  • STEP 1: Prepare the tests
  • STEP 2: Start your online application
  • STEP 3: Upload your supporting documents
  • STEP 4: Submit your application
  • STEP 5: Get your results
  • STEP 6: Secure your seat

Fees

Application fees: SGD 115

Tuition Fee is at SGD 32,900*, including GST.

Administrative Fee is at SGD 5,800 including GST. This amount will then be deducted from your tuition fee. Tuition fee can be paid in 2 installments in August and December.

*Kindly note that the fees indicated are for the 2019-2020 academic year and may be subject to change the academic year after.

ESSEC Excellence Scholarship

Description: To sustain the academic excellence of the program, ESSEC Business School offers scholarships to the most outstanding candidates.

Eligibility: Open to all applicants and awarded on the basis of the overall quality of their application i.e. academic excellence demonstrated in the file and during the interview.

Amount: Up to 35% of total tuition fees.

Procedure: Scholarship decisions are made during the application procedure. There is no additional application to fill out or request to make. Selected students will be notified upon being offered a place on the program.

ESSEC Singaporean Scholarship

Description: ESSEC aims to recruit the best Singaporean students to reinforce the school’s dual culture and also contribute to the local economy by bringing expertise to the region.

Eligibility: Open to Singapore citizens and permanent residents who are admitted into the program. The scholarship is awarded on the basis of the overall quality of their application i.e. academic excellence demonstrated in the file and during the interview.

Amount: Up to 30% of the total tuition fees.

Procedure: Scholarship decisions are made during the application procedure. There is no additional application to fill out or request to make. Selected students will be notified upon being offered a place on the program.

ESSEC Diversity Scholarship

Description: Varied cultural perspectives and backgrounds enhance the education and experience of all our students as well as being a key factor in the excellence of our programs. With this in mind, ESSEC seeks to create further diversity in its already diverse student body.

Eligibility: Open to applicants who are citizens of a country in one of the following regions: Asia-Pacific (excluding Singapore), Africa, Europe, North America, and South America.

Amount: Up to 30% of the total tuition fees.

Procedure: Scholarship decisions are made during the application procedure. They are awarded to applicants having demonstrated academic excellence and a strong international background in both their application file. Selected students will be notified upon being offered a place on the program.

Bank loans

French StudentsAs an ESSEC student, you can take out a preferential rate bank loan with the Cergy branch of the bank LCL, which covers full tuition and is repaid starting at the end of your first year of work.

Loan applicants are required to have a guarantor living in France. According to the banks, the guarantor must earn enough to cover the monthly loan payments but also either be a French citizen, a close family member and/or both. Additional fees and expenses will be the responsibility of the student.

Program taught in:
English

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Last updated March 5, 2019
This course is Campus based
Start Date
Sep 2019
Duration
1 year
Full-time
Price
32,900 SGD
including GST
Deadline
Request Info
Round 3: February 20th, 2019 / Round 4: April 10th, 2019
By locations
By date
Start Date
Sep 2019
End Date
Application deadline
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Round 3: February 20th, 2019 / Round 4: April 10th, 2019

Sep 2019

Location
Application deadline
Request Info
Round 3: February 20th, 2019 / Round 4: April 10th, 2019
End Date