Master in Marketing

Master in Marketing postgraduate program focuses on analytical and research training through advanced studying of research issues in various marketing spheres. The course offers the exploration of contemporary reality of marketing management and its best practice. Educational activities such as master classes with leading experts, case studies, using real companies marketing experience in research papers are widely applied.

A successful Master in Marketing program graduate is an up-to-date specialist in management of enterprise marketing activity, capable of building product and price strategy and tactics in the industrial and consumer sectors. The graduate is to be familiar with using the methods of collecting market information, quantitative and qualitative research, marketing analysis of consumer behavior and building an effective brand strategy, management of marketing communications, with the aim of positioning the company for various market segments, sectors and industries.

Core modules

  • Psychology
  • Computer technologies
  • Strategic and Innovation management in commerce
  • Modern technologies for commerce
  • Strategic marketing
  • Advertising management
  • Data support for marketing decision making
  • Assessment of investment projects for marketing
  • Strategic and operational marketing planning
  • Sales psychotechnics
  • Modern marketing communications
  • Commodity and goods expertise management
  • Business project design for commerce

Elective Modules

  • Management for Business-to-Customer service
  • Commerce infrastructure issues of national economy
  • Price policy
  • Outsourcing in commerce
  • Marketing in global context
  • Risk analysis for commerce
  • Multivariate statistics
  • Creative marketing
  • Legal environment of marketing
  • BTL activities management
  • Point-of-Sale Advertising
Program taught in:
  • English

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