The specialty in Marketing aims to broaden the theoretical framework in the marketing area and develop the application and research skills for decision making.

ADMISSION REQUIREMENTS

  1. Students with Bachelor’s Degree in Business Administration should comply with the following requirements:

    1. Possess a Bachelor’s Degree from an accredited university.

    2. Submit an application containing:

      1. Official transcripts of all university studies

      2. Three letters of recommendation from individuals able to assess the candidate’s chances for success in the program.

    3. Be interviewed by the Program Admissions Committe

    4. Have a minimum undergraduate grade point average (GPA) of 2.50 out of a possible 4.0.

    5. A non-refundable application fee of $25.00 payable to Universidad Metropolitana

CURRICULUM (42 Credits)

Core Course
MANA 501 - Organizational Behavior
ACCO 503 - Financial and Managerial Accounting
STAT 555 - Statistics for Managerial Decision Making
MARK 511 - Marketing Management
ECON 519 - Managerial Economics
FINA 503 - Corporate Finance I
MANA 720 - Operations Management
MANA 600 - Business Policy and Ethics

Specialization Course
MARK 601 - Design and Development of New Products
MARK 605 - Consumer Behavior
MARK 610 - Marketing Research
MARK 615 - Advertising and Promotion
MARK 620 - Service Marketing
MARK 640 - Sales Force Management
MARK 701 - International Marketing
MARK 740* - Marketing Seminar

* Required Major Courses
Free elective in Business Administration: The student will select any graduate specialization level course from any other business mayor that has no pre-requisites or an additional course from his/her specialization, as a free elective.
Have attended at least 6 MBA workshops that are required for graduation.
*Required Courses for students with Bachelor Degree in other areas (3 credits)
Accounting Survey (Compendium)

*Partial Schoarships Available

Program taught in:
Spanish

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Last updated May 6, 2019
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