The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research.
The Master's in Marketing will teach and train students to put to use the specific knowledge of the discipline, utilising concepts, models and traditional theories of marketing. In addition, it will create awareness of new developments in areas specific to the relationships of companies with their clients and the public and encourage the application of new Technologies of Information and Communication to contribute towards enhanced company performance, in an international context, through an integrative role in different areas of management.
The Master's, thus, ensures orientation and integration of theory and practice to:
Encourage all those who work and operate in this field to perpetually actualise through an attitude of enquiry and experimentation; to develop the capacity to take the initiative but also be a team player.
The course hones competencies and prepares students in specific areas of marketing to enable them to carry out their professional activities successfully and also encourages students to pursue their academic journey through to the 3rd cycle.
Graduate degree holders, in Management, Marketing, Advertising & Public Relations and other areas who would like to obtain skills in marketing.
Experienced professionals who want to improve their knowledge in Marketing of Services, Industrial Marketing, International Marketing and Consumer Goods Marketing.
Recognition & Restructured Curriculum
The Curricular structure and Plan of Studies (Syllabus) of the Master Degree in Marketing was recognised under notification No. 11040/2011, published in the Diário da República, the official gazette, 2nd Series, No. 96, dated 18 May 2011.
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