Master in Marketing

General

Program Description

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Ranked # 36 Top 100 Best Regional Masters Ranking in Marketing

Objectives

The Master has the following main objectives: to train staff with high technical competence in marketing and with solid knowledge in various areas of specialization; provide a first approach to scientific research in marketing.

Recipients

The master's degree is primarily intended to complete the first cycle training offered by a degree in management, finance, economics, engineering, communication and other related fields. This is a professional master's degree in order to ensure that students who complete this course enhance their prospects for employability and future career.

Access Skills and Selection Criteria

Applications are considered for holders of national or foreign higher education equivalent to the 1st cycle in the fields of business, engineering and social sciences in general. Other applications considered appropriate by the scientific and pedagogical committee are also evaluated. Candidates are judged on the basis of the final grade of the 1st cycle, the curriculum analysis and a possible interview.

Organization

The master's degree is organized in four semesters, totaling 120 credits. The first three semesters are fully completed with the curriculum component making a total of 78 credits. The fourth and last semester is devoted to the elaboration of the TFM (final master's work) - dissertation or project work - totaling 42 credits (of which 12 credits are obtained in the 3rd semester).

Last updated Mar 2020

About the School

The first school of Economics and Management in Portugal, ISEG belongs to the University of Lisbon, the largest Portuguese University. ISEG Lisbon is internationally recognized and accredited by AACSB ... Read More

The first school of Economics and Management in Portugal, ISEG belongs to the University of Lisbon, the largest Portuguese University. ISEG Lisbon is internationally recognized and accredited by AACSB and AMBA, complying with the best higher education standards. ISEG’s research centers are very well rated by the Portuguese research council (FCT). With an experienced and well prepared faculty, students from more than 70 countries contribute to an ever-increasing international academic environment, and take advantage of the school's excellence and location. ISEG Lisbon has excellent modern premises at the heart of Lisbon, right next to the Parliament and the river Tagus, in a vibrant neighborhood full of social life, business and culture. At ISEG, you will find a culture of excellence and achievement, alongside a climate of inclusiveness and cooperation. This is made by the mutual collaboration of students, faculty and staff. ISEG is a School prepared for the future: with a unique blend of quantitative skills and social contextualization of economic and managerial decisions, ISEG’s faculty, professionals, students and alumni are at the forefront of those who address the UN’s 17 Sustainable Development Goals (SDGs) with an entrepreneurial and collaborative mindset. Read less