Master in Marketing
Marketing, inescapable reality of the contemporary business world, is also an important and powerful system of thought and action, reason why it is required to professionals an effort to continually update. The growing challenges posed to organizations in an increasingly globalized and more free world, have contributed to the creation of a dynamic action incompatible with forms of management based predominantly on experience or intuition. Instead, best practices and business decisions must be increasingly grounded in the field of information, concepts, and techniques, as a necessary condition for an effective relationship with the markets.
In concrete terms, this Master's degree in Marketing aims to meet the needs of complex and real expertise in the area, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this field of activity. Additionally, it is aimed to improve critical skills, nurturing skills, and development of creativity
The recipients are graduates of the course, as well as business executives, consultants and teachers who wish to update and deepen their knowledge in marketing
Areas of Expertise
This school offers programs in:
- Portuguese (Portugal)