Master in Marketing

General

Program Description

PRESENTATION

The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with case studies. We have developed a pragmatic approach, which motivates students to produce useful research.

Our MSc programme also attempts to strengthen the relationship between the university and companies. Thus, we have some teachers who are active in companies, and other national or International organisations.

Our approach to the training of highly qualified professionals is at the heart of the value added to our programme and it is the reason why we ensure a high employability rate and successful career to our future graduates.

The MSc in Marketing will be conducted entirely in English.

CAREER IMPACT

The objective of our programme is to develop comprehensive and solid knowledge in the field of Marketing.

Our graduates should be highly competent, further enhancing the excellent image in the market already created by Católica University in Porto. The skills attained during the course will either contribute to the development of a professional career in a company or to an academic career in any of the Marketing fields of study.

STRUCTURE

TIMETABLE

The Masters in Marketing will work with a daytime group and, if needed, in a post-work regime one, as well.

The calendar which schedules all classes is announced to the students at the beginning of each semester. 

In the case of courses taught by invited professors a concentration of classes may occur in only a few days, but with a more intensive schedule. In these circumstances classes will be scheduled well in advance, allowing time to take the necessary measures.

In the daytime regime classes are from Monday to Friday from 8:30 to 18:30 and Saturday from 9:00 to 13:00.

In the case of courses taught by invited professors a concentration of classes may occur in only a few days, but with a more intensive schedule. In these circumstances classes will be scheduled well in advance, allowing time to take the necessary measures.

ATTENDANCE REGIMES

The Masters at the Católica Porto Business School has a single, but flexible attendance regime. The curriculum is designed so that the programme has a minimum of three semesters (one year and a half). However, for students who wish to obtain a Masters degree while maintaining their professional activity, you can perform the Masters within a maximum of 5 semesters (two and a half years), which allows you to distribute the academic load over an extended thus conciliating the schedules and professional load with the Masters. The beginning and end of semesters are published annually in the academic calendar of the 2nd cycle of the Católica Porto Business School (see Academic Calendar).

LANGUAGE

English.

VENUE

Lectures of the Masters of the Católica Porto Business School take place at Católica Foz in Porto.

APPLICATIONS

ENTRY REQUIREMENTS

Graduates from different scientific areas can apply to the Masters of the Católica Porto Business School.

The application process to the Masters of the Católica Porto Business School must contain elements that provide evidence of the academic and scientific competence of the candidates, as well as the command of the English language. The GMAT test is valued in the selection process to assess the academic and scientific skills

Applicants will be selected based on the following criteria:

  • Academic and scientific curriculum
  • Degree classification
  • Professional experience or research

ENGLISH LANGUAGE COMPETENCE REQUIREMENT

Proof of this requirement is made through an official level B2 diploma of The Council of Europe’s Common European Framework of References for Languages, or equivalent.

Admitted students who do not meet the English language proficiency requirement have access to a diagnostic test available at the Católica Porto Business School in the respective application stage.

The English diagnostic test is an examination equivalent to level B2 of the Common European Framework of Reference (upper-intermediate) .The test lasts for approximately 3 hours and the structure of the exam aims to assess the following skills: Listening Comprehension, Grammar, Vocabulary, Reading and Writing. For a better insight into the structure of the diagnostic test, model tests may be consulted on the website of Cambridge Michigan and the candidates may select the test that corresponds to the ECCE - Examination for the Certificate of Competence in English.

  • Listening Comprehension
  • Grammar
  • Vocabulary
  • Reading and Writing

APPLICATIONS - 2020/21

Applications for Masters of the Católica Porto Business School are permanently open.

The Programme Direction meets three times a year to assess the applications: March, July and September. After this meeting, candidates are informed of the decision and the next steps.

Round Deadline for Application Assessment Period Results*
1st March, 16th 17th to 30th March March, 31st
2nd June, 22nd 25th June to 8th July July, 9th
3rd Sept., 7th 8th to 17th Sept. Sept., 18th

*If applicants submit their application before the deadline an offer can be made immediately after.

DOCUMENTATION FOR THE APPLICATION PROCESS

  • Application form
  • Copy of the Identification Document/Passport or submission of the Identification Data Form
  • One photograph
  • Curriculum Vitae (CV)
  • Detailed* Qualifications certificate (original or certified copy)
  • Official diploma in English, official level B2 of The Council of Europe’s Common European Framework of References for Languages, or equivalent diploma (TOEFL, IELTS, FCE or CAE).
  • Complimentary evaluation elements (e.g., GMAT ...)
*Certificates must specify the courses taken, their assessment and ECTS, and the final grade of the course. If you have not completed a degree, you must present a certificate of the courses taken, their assessment and ECTS, and the current average.
NOTES:
  • Applicants who hold a degree in a foreign country must submit the certificate of qualifications: a) legalised by Portuguese diplomatic or consular authority, or b) with the Hague Apostille issued by the competent authority of the issuing country, if that country has acceded the Convention Abolishing the Requirement of Legalisation for Foreign Public Acts (the Hague Conference).
  • When the documents are written in a foreign language other than Spanish, English or French, the respective translation is due which, in the case of the certificate of qualifications, must be made pursuant to the notarial law.

SUBMISSION OF PROPOSALS

Applications may be submitted by filling the online application form.

The original documents should be presented before the registration date.

FEES

FULL-TIME PROGRAMME

    • Submitting the application: Free
    • Acceptance and enrolment in the Masters: € 625. The fee will not be refunded in case students cancel their enrolment.
    • 1st year fees (curricular part: 60 ECTS): 10 instalments of €531
    • 2nd year fees (dissertation, project or internship: 36 ECTS): 5 instalments of €637,20

NB: These values are calculated in accordance with the fees established for the academic year 2019/20

MERIT SCHOLARSHIPS

The Board of the Católica Porto Business School decided to create a set of Scholarships for the purpose of rewarding the merit of the students whose academic performance deserves it. These consist in total exemption from tuition fees up to a maximum of 36 ECTS per semester and also from the enrolment and tuition fees.

Candidates are eligible for scholarship if they have an enrolment average of at least 16,0 points from a Portuguese University or a GMAT score of at least 650 points.

The merit scholarships can be renewed each semester. The eligibility criteria for the award of scholarship in the 2nd and 3rd semester master are:

  • Completion of a minimum of 30 ECTS per semester with no failures in the normal or resit assessment period.
  • Weighted average of the marks obtained in all the subjects concluded in the previous semester to the award of the scholarship equal to or greater than 16.0 values.

Students who complete the degree in a foreign higher education institution will only be eligible for scholarship award if they present a GMAT with a score of at least 650 points.

SOCIAL SCHOLARSHIPS

There are Social Scholarships to support the payment of fees: Scholarships from the Higher Education General Directorate and Social Scholarships of the Catholic University of Portugal.

For further information you can visit the Area of Students and Employability.

Last updated Jul 2020

About the School

Católica Porto Business School is a school of the Catholic University in Portugal, known for the development of business professionals, focused on sustainability and respect for individuals. For over ... Read More

Católica Porto Business School is a school of the Catholic University in Portugal, known for the development of business professionals, focused on sustainability and respect for individuals. For over 25 years the school has being training professionals in the area of Economics and Management for the global business context, who then follow national or international careers. The school sustains strong industry bonds, enabling a continuous adaptation of the skills development according to the market needs, resulting in an unceasing pace of innovation of programmes and teaching and development methodologies. An international dimension of the school is experienced by completing courses abroad through interchange or double degree programmes, by participating in international weeks abroad, by completing assignments and working in groups with international students and through the completion of the many courses taught in English by invited professors from our international partnership network. Read less

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