Master in Marketing

Catolica Porto Business School

Program Description

Master in Marketing

Catolica Porto Business School


The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with case studies. We have developed a pragmatic approach, which motivates students to produce useful research.

Our MSc programme also attempts to strengthen the relationship between the university and companies. Thus, we have some teachers who are active in companies, and other national or International organisations.

Our approach to the training of highly qualified professionals is at the heart of the value added to our programme and it is the reason why we ensure a high employability rate and successful career to our future graduates.

The MSc in Marketing will be conducted entirely in English.


The objective of our programme is to develop a comprehensive and solid knowledge in the field of Marketing.

Our graduates should be highly competent, further enhancing the excellent image in the market already created by Católica University in Porto. The skills attained during the course will either contribute to the development of a professional career in a company or to an academic career in any of the Marketing fields of study.



As in most Masters Programmes, classes run from Monday to Friday, from 6:30 p.m. to 9:30 p.m., and on Saturday from 9:00 pm to 1:00 p.m. The calendar which schedules all classes is announced to the students at the beginning of each semester.

In the case of courses taught by invited professors, a concentration of classes may occur in only a few days, but with a more intensive schedule. In these circumstances classes will be scheduled well in advance, allowing time to take the necessary measures.


The Masters at the Católica Porto Business School has a full-time regime.




Lectures of the Masters of the Católica Porto Business School take place at Católica Foz in Porto.



Graduates from different scientific areas can apply to the Masters of the Católica Porto Business School.

The application process to the Masters of the Católica Porto Business School must contain elements that provide evidence of the academic and scientific competence of the candidates, as well as the command of the English language. The GMAT test is valued in the selection process to assess the academic and scientific skills

Applicants will be selected based on the following criteria:

  • Academic and scientific curriculum
  • Degree classification
  • Professional experience or research


Candidates must possess an official English language qualification corresponding to the B2 level of the Council of Europe’s Common European Framework of references for Languages (, or an equivalent recognised qualification (Cambridge FCE, Cambridge Michigan ECCE and ECPE, TOEFL, IELTS.
The equivalency to Level B2 requires a classification greater than or equal to 85 (0-120 scale) in case of the internet-based TOEFL and greater than or equal to 170 (0-300 scale) in case of computer-based TOEFL.
The equivalency to Level B2 requires a classification greater or equal to 7 (0-9 scale) in case of IELTS.


Applications for Masters of the Católica Porto Business School are permanently open.

The Programme Direction meets three times a year to assess the applications: March, July and September. After this meeting, candidates are informed of the decision and the next steps.

Round Deadline for Application Assessment Period Results*
1st March, 15th 16th to 29th March March, 30th
2nd June, 27th 28th June to 15th July July, 16th
3rd Sept., 13th 14th to 20th Sept. Sept., 21st

*If applicants submit their application before the deadline an offer can be made immediately after.


  • Application form
  • Copy of the Identification Document/Passport or submission of the Identification Data Form
  • One photograph
  • Curriculum Vitae (CV)
  • Detailed* Qualifications certificate (original or certified copy)
  • Official diploma in English, official level B2 of The Council of Europe’s Common European Framework of References for Languages, or equivalent diploma (TOEFL, IELTS, FCE or CAE).
  • Complimentary evaluation elements (e.g., GMAT ...)
*Certificates must specify the courses taken, their assessment and ECTS, and the final grade of the course. If you have not completed a degree, you must present a certificate of the courses taken, their assessment and ECTS, and the current average.
  • Applicants who hold a degree in a foreign country must submit the certificate of qualifications: a) legalised by Portuguese diplomatic or consular authority, or b) with the Hague Apostille issued by the competent authority of the issuing country, if that country has acceded the Convention Abolishing the Requirement of Legalisation for Foreign Public Acts (the Hague Conference).
  • When the documents are written in a foreign language other than Spanish, English or French, the respective translation is due which, in the case of the certificate of qualifications, must be made pursuant to the notarial law.


Applications may be submitted by filling the online application form.

The original documents should be presented before the registration date.



  • Submitting the application: Free
  • Acceptance and enrolment in the Masters: € 610. This fee will not be refunded in case students cancel their enrolment.
  • Fees amount to 8.256 euros for the complete master. Payable in fifteen monthly instalments.

NB: These values are calculated in accordance with the fees established for the academic year 2016/17


The Board of the Católica Porto Business School decided to create a set of Scholarships for the purpose of rewarding the merit of the students whose academic performance deserves it. These consist of total exemption from tuition fees up to a maximum of 36 ECTS per semester and also from the enrolment and tuition fees.

Candidates are eligible for the scholarship if they have an enrolment average of at least 16/20 points from a Portuguese University or a GMAT score of at least 650 points.

The merit scholarships can be renewed each semester. The eligibility criteria for the award of scholarship in the 2nd and 3rd-semester master are:

  • Completion of a minimum of 30 ECTS per semester with no failures in the normal or resit assessment period.
  • Weighted average of the marks obtained in all the subjects concluded in the previous semester to the award of the scholarship equal to or greater than 16/20 values.


There are Social Scholarships to support the payment of fees: Scholarships from the Higher Education General Directorate and Social Scholarships of the Catholic University of Portugal.

For further information you can visit the Area of Students and Employability.

This school offers programs in:
  • English

Last updated September 26, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
3 semesters
Full time
8,256 EUR
1st year fees (curricular part: 60 ECTS): 10 instalments of €516. 2nd year fees (dissertation, project or internship: 36 ECTS): 5 instalments of €619,20
Portugal - Porto, Porto District
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Sept. 2019
Portugal - Porto, Porto District
Application deadline Request Info
End date Request Info