Master in Marketing

KIMEP University

Program Description

Master in Marketing

KIMEP University

About the MMKT

The Master of Marketing program at KIMEP University prepares professionals who can successfully develop and manage marketing activities of organizations both in Kazakhstan and internationally in a socially responsible manner. The program provides outstanding preparation for a career in Marketing and Masters-level knowledge to work in the industry, consulting firms, non-profits, government, and other organizations where marketing adds value.

Unique Characteristics of the Program

The Master of Marketing has an innovative and progressive curriculum that matches leading Graduate Marketing programs around the world. The unique characteristics of the program include:

  • A comprehensive curriculum consisting of master-level courses in all facets of marketing
  • Opportunity to customize the program by selecting elective courses to fit specific career goals
  • Global connections, international faculty, and students’ body
  • Courses taught during the evening, which allows for students to work full-time while studying
  • Industry exposure and practical experience through supervised company internship
  • Development of research and analytical skills in the process of writing their Master Thesis project
  • Opportunities to receive financial aid and scholarships


Program duration: The Master of Marketing program runs on a cohort system. It is advised to enter the program in the Fall semester. However, the admission in the Spring semester is also possible. The duration of the program is 4 semesters. Students may complete the program within 16 months if they take intensive courses over the summer semester.
The language of instruction: English
Form of study: Full-time (classes take place primarily in the evening)
Number of credits: 49

Core Courses 10
Business Communications 2
Organizational Behavior and Leadership Ethics 3
Managing Marketing 3
Corporate Reputation and Communication 2
Required Specialized Courses 6
Strategic Marketing 3
Research Methods for Marketing 3
Elective Specialized Courses (Students must complete any 8 courses from the list below) 24
Marketing Planning Process 3
Delivering Customer Value through Marketing 3
Project Management in Marketing 3
Analysis and Decision Making in Marketing 3
Emerging Themes in Marketing 3
Digital Marketing 3
Strategic Brand Management 3
Consumer Behavior 3
Integrated Marketing Communications 3
International Marketing 3
Selling and Sales Management 3
International Business 3
Selected Topics in Marketing 3
Internship and Directed Study 5
Final Attestation 4
Comprehensive Exam 1
Master Thesis 3
Total 49


The Master of Marketing program has been specially designed to prepare students to meet the diverse needs of contemporary Kazakhstani and worldwide employment markets. Upon graduation, students will be able to compete with other highly-qualified candidates in these markets. Furthermore, they will demonstrate a firm, specialized, and theoretical knowledge in the field of Marketing. A Master of Marketing provides academically distinguished students the opportunity to develop many of the technical skills, advanced analytical skills, and broad marketing expertise necessary to build a career path across a variety of areas that offer great potential for professional growth, such as:

  • General marketing
  • Account management
  • Customer service
  • Marketing research
  • Branding
  • Advertising/PR
  • Digital marketing
  • Sales
This school offers programs in:
  • English

Last updated July 17, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
4 semesters
Full time
103,700 KZT
Kazakhstan - Almaty, Almaty Province
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Sept. 2019
Kazakhstan - Almaty, Almaty Province
Application deadline Request Info
End date Request Info