AACSB Accredited

Marketing, Master of Science (Economics and Business Administration) (2 years)

  • An internationally comparable degree in Economics from an AACSB accredited business school
  • Students get familiarised in servitisation, strategic marketing practice, organizational buying behavior, consumer behavior, supply chain management, and digital marketing within global markets
  • Relevant skills of the latest marketing knowledge, practices, and technologies

At the Oulu Business School (OBS), the primary focus in marketing education and research is in business-to-business relationships and networks. The studies offer a broad understanding of the interaction and processes between the organizations in business networks. As part of their studies, the students develop expertise in fundamental marketing areas such as campaigns, branding, procurement and logistics, and digital marketing practices.

OBS is one of the first Nordic business schools to earn AACSB International business accreditation. Only some 5 % of the world’s business schools have fulfilled the AACSB quality standards.

OBS offers four focal research areas in marketing: industrial marketing, electronic business, logistics and supply chain management, and service and service business management.

The education is based on high-quality research and active co-operation with local and global companies and organizations. Education in marketing will help students to develop not only the professional capabilities necessary in customer and network relationship management but also the abilities to apply scientific knowledge in the practice of marketing.

The programme prepares students for such positions as

  • Account Manager
  • Customer Service Manager
  • Marketing Manager
  • Marketing Planner
  • Sales Manager
  • Product Manager
  • Project Manager
  • Head of Supply Chain Management
  • Retail Development Manager

Students applying for the programme must possess a bachelor degree in marketing, business studies, social sciences, engineering, or IT studies in business.

Scholarships and Fees

https://www.oulu.fi/university/masters/scholarships

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Program taught in:
  • English
University of Oulu

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Last updated October 18, 2019
This course is Campus based
Start Date
Aug 2020
Duration
2 years
Full-time
Price
Free
12,000 EUR for non-EU/EEA students
Deadline
Jan 22, 2020
Application period: January 8-22, 2020 at 15.00 / 3 pm (GMT+2)
By locations
By date
Start Date
Aug 2020
End Date
May 2022
Application deadline
Jan 22, 2020
Application period: January 8-22, 2020 at 15.00 / 3 pm (GMT+2)

Aug 2020

Location
Application deadline
Jan 22, 2020
Application period: January 8-22, 2020 at 15.00 / 3 pm (GMT+2)
End Date
May 2022

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