Master in Marketing and Sales Management


Read more about this program on the school's website

Program Description

This program will be conducted in English.

The current business environment is evolving rapidly. Globalization, new information technologies, and innovative distribution channels are changing the perspective of marketing. Companies are increasingly demanding more professionals capable of leading these changes and turning these opportunities into competitive advantages. Professionals with solid training, who have a sound knowledge of new modern marketing trends and insight into the organizational aspects that generate corporative value.

Consumers are becoming more and more demanding and have access to greater information, so they are fully aware of what they want and need. All companies need professionals in their Marketing Departments who are capable of successfully managing the correct combination of the three main elements offered by this Master’s degree: solid marketing training and knowledge, the skills necessary to respond effectively to the current market and environment and the ability to turn the existing technologies into a competitive advantage.

With the Master in Marketing and Sales Management, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to change. Participants in the program will undergo an experience and process of change.

The student will have the option, at the end of the school period in Barcelona, to complete a two-week residential stay at Kean University (USA).


Top reasons for doing EAE’s Business School Master in Marketing and Sales Management

  1. Employability
    The Professional Careers service is focused on guiding and accompanying students to achieve their professional goals and matching their expectations and interests with the jobs market.

  2. International Talent Program
    The program aimed at students seeking international professional development, in order to give them maximum visibility amongst the multinational companies collaborating with EAE. Activities are therefore organized such as the Employment Workshops, interviews with headhunters, and access is given to international selection consultants around the world.

  3. Marketing Advisory Board.
    The master’s degree study plan is developed along with the Advisory Board of the Marketing and Communication area, formed by professionals from companies like Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa, Dockers, and more.

  4. EAE in rankings
    Second best master’s degree in the area of Marketing in Spain (“250 Masters, ed. 2017” ranking from El Mundo)

  5. Marketing Plan
    Making a Marketing Plan during the master is a key factor because it helps participants to develop the skills and competencies acquired on the program. Furthermore, we enable them to gain greater insight into this management tool, which is fundamental in the company's strategic development.

  6. Outdoor Training Program
    In order to enhance the development of key skills in a manager, group activities are developed to identify and overcome weaknesses, while simultaneously consolidating strengths.

  7. In direct contact with the sector
    EAE a member of the Marketing Association of Spain and Adigital. The Marketing Association of Spain is a non-profit entity seeking to achieve the revaluation and recognition of the marketing profession and activity. Adigital is the largest multi-sector association of the digital economy.

  8. Major + Minor
    EAE has started up the North American Major and Minor methodological system for the first time in Spain, in the place of the traditional optional subject method.

  9. Business Networking
    On the Business Networking cycle, students will attend a series of meetings with professionals from large companies and other EAE students, thanks to which the participants have the chance to expand their network of professional contacts.

  10. Soft Skills program
    EAE’s Soft Skills program is intended to help participating professionals complete their training with the strategic mobilization of their personal skills. It includes ten independent monthly workshops organized along with the Emotional Skills Model.

  11. International Residential Program
    At the end of the study period, students will have the chance to do a two-week residential stay at Kean University (USA) This residential program comes at an additional cost.

  12. EAE is enterprising
    The aim is to give the necessary resources and environment for enterprising students from EAE to develop new business ideas. We accompany the needs of the entrepreneurs and investors, as well as those of our students and researchers. Some of the particular services we offer are Training, Financing, and Accompaniment for EAE’s enterprising students.


Admission Process and Degree

Double Degree

Participants who successfully complete the program will receive the qualification of Master in Marketing and Sales Management from EAE Business School. In addition, students who fulfill the established academic requirements will obtain the Master in Marketing and Sales Management degree from Universitat Politécnica de Catalunya (if studying in Barcelona) or the Master in Marketing and Sales Management degree from Universidad Rey Juan Carlos (if studying in Madrid).

In order to receive the qualifications granted by EAE and the University, participants must fulfill the requirements stipulated by these institutions.

Admission Process

The main objective of the admissions process is to ensure candidates' suitability for the program, by looking at their professional experience and their academic background.

Our aim is for all participants to make the most of the experience we offer through a context in which they may develop a long-term relationship with classmates, lecturers, and alumni.

In order to start the admissions process, the form has to be filled in so that EAE's Academic Committee can consider the application. If the decision issued by the Academic Committee for the requested program is positive, the candidate can complete their enrolment.


Career Opportunities

EAE assesses the competencies that companies value most highly and provides guidance to students in this respect in order to facilitate their employability. The objective is to reach the level of development demanded by the jobs market.

Professional Opportunities:

  • Marketing Director
  • Commercial Director
  • Product Manager
  • Brand Manager
  • Digital Marketing Manager
  • Key Account Manager
  • Direct Marketing Manager
  • Trade Marketing Manager
  • Marketing Technician
  • Commercial Technician

Some facts from our Employment Report 2017:

  • The 91% of graduates find employment within 6 months of finishing the Master and the 41% find employment before finishing their program
  • The 70% improve their professional situation after graduating
  • The 60% increase their salary after their time at EAE
  • The 6% set up a business after graduating
Last updated Sep 2020

About the School

EAE is an International Higher Management Education Institution. With 50 years’ experience as a Business School, EAE has been involved in the training of over 65,000 directors and professionals. Each ... Read More

EAE is an International Higher Management Education Institution. With 50 years’ experience as a Business School, EAE has been involved in the training of over 65,000 directors and professionals. Each year, participants from over 72 countries develop their skills at EAE, equipping them to perform roles of responsibility within the business and institutional world. Read less