Why Marketing and Integrated Communication Study Program at Vilnius University?
Has a possibility of a double degree from Parthenope University of Naples (Italy).
The classes typically bring together students from more than ten countries.
Professors with extensive international experience in teaching and practical expertise in business make this program truly demanding and really enjoyable.
The track record of graduates shows that these studies are leading towards a very successful career worldwide.
Marketing and Integrated Communication program is developing specialists up to the highest professional standards, in order to make them capable of analyzing the market situations, planning, and implementing relevant strategies of marketing and communication.
The program welcomes those who are interested in dynamic studies that open worldwide opportunities for careers in the field of marketing and integrated communication.
Admission Requirements and Selection Criteria
Bachelor's degree or its equivalent;
No less than 20 ECTS credits in the fields of economics, management and business administration or other social sciences or the acquired analogous practical experience are substantiated in a motivation letter and during the interview (experience in marketing is an additional advantage);
English language proficiency – the level not lower than B2 (following the Common European Framework of Reference for Languages (CEFR)*.
*Applicants from Belarus who do not have a test taken may apply without it because their language proficiency will be checked during an online interview.
Students can participate in the ERASMUS+ mobility program or use VU’s Bilateral cooperation agreements which gives an opportunity to study at VU’s Partner Universities or do internships abroad.
1. Marketing and communication manager in business companies and other organizations2. Expert in marketing, advertising, public relations and communication agencies, consulting firms, and market research companies
Access to Further Studies
Vilnius University created opportunities for students interested in continuing their studies to proceed to doctoral studies, which are available in the English language; the best of our graduates might be offered employment at the university.
Professor Dr. Sigitas Urbonavičius, program leader
“The program welcomes those who are interested in dynamic studies that open worldwide opportunities for careers in the field of marketing and integrated communications. The classes typically bring together students from more than ten countries. Professors with extensive international experience in teaching and practical expertise in business make this double-degree program truly demanding and really enjoying. The track record of the graduates shows that these studies are leading towards very successful careers worldwide.”
Goga Bzikadze, graduate from Georgia
“Before starting graduate studies, I was thinking a long time to choose the right university, which would help me to develop professional skills and to get closer to my future goals. After acquiring a master’s degree in Marketing and Integrated Communications from Vilnius University, I can definitely say that it was an amazing experience and I made the right decision.
First of all, the studying process is truly diverse at Vilnius University, and it’s not only directed to enhance theoretical knowledge. Professors, from Lithuania and different countries, were sharing their practical experience from various fields, which made it easier to see the real opportunities, how to implement theoretical knowledge in life. Moreover, writing the final thesis was one of the challenges, which made me and my friends spend a lot of sleepless nights in the library, but smooth cooperation and consultations with our professors helped us to see the efficient results at the end of the year.
Furthermore, all the staff members are very friendly and helpful especially for international students, which made me to feel not far from my country. Student life is really active and full of various activities, which is a great opportunity to understand the beauty of Lithuanian culture and enjoy the unique charm of beautiful Vilnius.
All in all, if you are an ambitious, motivated, hard-working and goal-oriented person, Vilnius University is the place, where you can challenge yourself and experience real student life, which will become one of the brightest spots of your life.”
Lasha Mironidze, graduate from Georgia
“Studying in Marketing and Integrated communication, Master's degree program, at Vilnius University was an extremely significant experience for my personal and professional development. It helped me to broaden my intellectual abilities and shaped my views by getting high-quality international education.
The most exciting thing during the studies was an amazing opportunity to have lectures and discussions with marketing professionals invited from leading international companies. Herewith, the intercultural diversity of students combined with the business climate in the Faculty of Economics, made studies especially attractive. New environment, new challenges, and communication with highly qualified professors helped me to gain awareness of marketing insights, useful skills, knowledge, and competencies.
After graduating from the university, the career office supported me to get an internship in the marketing department of one of the leading international companies. Therefore, I am proud and happy to have a master's degree diploma from Vilnius University, which is a door opener for my professional career.
In conclusion, I would like to say that Vilnius is a great place for student life and social development. City of friendly and hospitable people, beautiful streets, active nightlife – that’s how I describe it.”